SEO specialist is one of the key positions in the marketing department. It is this person who controls the conversion and promotion of the Internet resource. A good SEO specialist is someone who leads a site to the top of search engines with minimal time and money. Any businessman entering the online trading zone, seeks to get the maximum number of customers and attract as much traffic as possible. It is with these tasks that an intelligent SEO specialist can handle.
Profession Features
Specialists working with sites work primarily to improve the position of resources in search engines. Thanks to this, the page becomes popular and meets all the tasks set by the owners. For example, sales are growing in the online store, information channels, due to the increase in the number of audiences, can sell advertising spots.
For successful work, a website promotion specialist needs various talents: the ability to communicate with customers, the ability to quickly adapt to realignments in search engine algorithms, analytical skills, and the ability to convince owners to make adjustments to their resources.
An SEO specialist is not only an interesting, but also a well-paid profession today. Private experts have the opportunity to earn a lot. At the same time, they can promote not only customer resources, but also their own products.
SEO specialist - who is it and what does it do
The task of a person holding such a position is to attract an audience of search engines to the page of his client by promoting the resource for certain requests. Not just a diverse audience, but visitors who will perform the actions necessary for the owner. For example, if a client is engaged in the installation of doors, his resource must be promoted at the request of "metal doors", "installation of doors" and so on. Users who find a page through a search engine and click on it are potential customers.
Previously, when search engine algorithms were many times simpler, buying links and optimizing texts on the resource was quite enough for successful promotion. But modern systems take into account at least 800 conditions, the main among which are commercial and behavioral factors. The more the site meets the search criteria, the higher it can be in the overall search results.
So, a modern SEO specialist is not only an optimizer and a techie, but also a network marketer.
To successfully promote a resource to the top, you need:
- compose a semantic element, develop the correct structure and optimize the texts available on the site;
- Design landing pages so that they respond to queries as detailed as possible;
- control the usability of the resource - visitors should be comfortable placing orders, viewing products, filling in fields and performing other actions;
- increase website conversion, in other words, increase the number of users making purchases;
- track the technical component of the resource and organize it taking into account the rules of search engines;
- improve link factors;
- monitor the compliance of the resource with the requirements of search engines.
Specialist Responsibilities
Often, an SEO specialist has to act in a team with a web designer, copywriter, web programmer, content manager, who are also involved in servicing Internet resources. That is why a specialist in website promotion needs to be able to write technical specifications and work together. No less important is the ability to convince the client to make some adjustments to the site structure. He should also be able to explain to the customer the features of the search engines.
The duties of an SEO specialist most often include:
- resource audit;
- monitoring the implementation of tasks;
- work on promotion;
- preparation of page development tips;
- creation of technical tasks for other team members;
- monitoring overhauls in search engine algorithms;
- interaction with representatives of search engines through appropriate tools;
- changing the way of promotion taking into account innovations.
Advantages of the profession
The work of an SEO specialist has several advantages that make young people pay attention to it. The main advantages of this profession include:
- high income;
- the ability to simultaneously work in the office and take projects at home;
- interesting, diverse activity, continuous improvement of skills and mastering of the new;
- the ability to work on their own products;
- demand.
disadvantages
Despite many advantages, the profession of SEO specialist has some disadvantages. So, the main disadvantages of this specialty include:
- the need to constantly learn due to the fact that search engine algorithms are constantly changing and complicated, a modern specialist requires knowledge of web analytics, Internet marketing and many other areas;
- the need for increased stress tolerance, because after any update the position of the resource may suddenly decrease, while customers often begin to put pressure on their employee to quickly fix the problem;
- a modern specialist has to communicate a lot with clients, those who do not like this will need to work on their own projects;
- competition between private SEO specialists and large companies;
- sometimes the work becomes routine, and some actions even require automatism;
- sedentary activities requiring complete immersion.
How much do specialists earn
In fact, the level of earnings depends on the place of work. So, at first, the salary of an SEO specialist in some regional agency can be only 20-25 thousand rubles. But for those who have become part of the team in the customer’s company or who have obtained a good position in another company, you can count on income in the range of 80-100 thousand rubles.
The largest earnings usually go to private SEO specialists. A qualified optimizer can simultaneously take 5-6 projects with a budget of 35-40 thousand. So, as a result, the income of a specialist can reach about 140-180 thousand and even many times more, depending on professionalism, fame and relevance. There are optimizers who take 100-140 thousand rubles for a single audit of a resource.
How to become an SEO Specialist
Often young people master this profession completely independently. Today on the Web you can find many courses that allow you to quickly learn the necessary basics.
In general, to start mastering the profession of an SEO specialist from scratch, you need:
- experience in successfully promoting projects on demand;
- knowledge of search engine algorithms and the ability to predict their development;
- knowledge of the basics of marketing and advertising;
- knowledge of usability requirements;
- ability to analyze large volumes of information and find solutions;
- knowledge of popular programs used to promote pages;
- CSS, HTML at the initial level - a virtue, but not a requirement;
- skill in various resource management systems;
- ability to work in a team, manage and give assignments;
- basic knowledge of English.
Personal qualities
Who is the job of an SEO specialist? Those who decide to master this profession should know that a good optimizer should have some qualities:
- perseverance;
- wide outlook;
- purposefulness;
- ability to plan activities;
- organization;
- responsibility;
- analytical thinking;
- understanding of the psychology of different people;
- the ability to find an approach to different audiences.
Training
Today, no educational institution prepares specialists in the field of SEO-optimization. You can study theoretical information in appropriate courses or master classes that allow you to master basic knowledge pretty quickly. Although many successful professionals are self-taught. Sources of information that help educate SEO professionals are:
- SEO portals
- relevant forums;
- Conferences
- communication with specialists;
- Blogs with relevant topics.
Many optimizers begin their career paths with copywriting and rewriting. So they gradually learn the basics of website promotion. Then you have to engage in self-education to obtain all the necessary knowledge. But in reality this is not enough. You can truly learn how to work only through practice, so it’s best for beginners in this field to start as an assistant practicing optimizer.
Prospects
You can become a professional only by independently promoting several resources. At the same time, it is very important to monitor the dynamics - it will come in handy for creating a portfolio in the future. In addition, it is advisable to learn several ways to promote on different sites. It is equally important to be able to analyze and configure Google Adwords and Yandex Direct.
Usually, getting a job, an SEO specialist needs to demonstrate his portfolio with sample articles and links to untwisted resources, as well as indicators of growth in sales before and after work. The main indicator of the optimizer’s qualifications is the successful promotion of resources and the implementation of tasks.
The profession of an SEO specialist does not imply career growth. The only opportunity can be called starting a business.
You can find customers on freelance exchanges, on social networks and on specialist forums. In addition, you can try yourself in the walls of some successful company.
A few recommendations for beginners
Keep in mind that sites should be created for living people, not for search engines. If the resource is attractive to users, search engines will certainly notice this. On the Internet you can find many sites that are not particularly concerned with their optimization, but nevertheless, due to the commitment of people, they have high traffic. It is such examples that confirm that search engines isolate the behavioral factor, sorting the results.
"Content is Dad." A beginner will repeatedly hear such an expression from more experienced specialists. And it should be taken literally - it is the content that is the main component of any site. At the same time, attendance, number of views and time spent by users on the resource will increase. This is a behavioral factor, which is also extremely important for search engines.
Do not try to find a way to quickly promote projects. For a resource to become truly successful, a lot of work needs to be done on it.