Increasingly, in various business news bulletins we see the word “franchise”. This word has penetrated all spheres of the business world and has become very popular. The concept of franchise came to the oil industry. Let’s take a closer look at how the word “franchise” works for suppliers of services such as fuel.
Meaning of the word
Almost every day we come across him. Our favorite coffee houses, restaurants, and beauty salons are sometimes franchised enterprises.
It is possible to describe the meaning of the word "franchise" in simple words. Every adult at least once in his life thinks about starting his own business. But his desire quickly fades away when it is necessary to draw up a business plan and calculate all the costs. Most often, people are not ready to invest large amounts in organizing their own business. This is where the so-called franchise comes to the rescue, which allows you to open your own business under the name of an already hyped brand. A business plan is also not necessary. As soon as you sign an agreement with the company under whose name you want to conduct your own business, it provides you with a ready-made plan developed for several years ahead for the work and development of your business.
Rules and Responsibilities
Once you have a franchise, you can get to work. When signing the contract, you must take into account whether you can fulfill all the conditions that the company makes. This applies to certain volumes of the premises, window dressing, the proper conduct of the general policy of the company you have chosen. Despite the fact that the business is your property, the main office ensures that you do not violate the overall image of the company. After all, the volume of revenue depends on this, a certain percentage of which you should pay to the brand. If you violate the rules, the company has the right to revoke your rights to use the brand. You will lose time, money and progress made by then.
Gas Station Franchise
The gas station franchise is one of the most expensive and sought after suppliers of fuel products on the market. The oil industry has always been the most developing industry, not only in Russia, but throughout the world. Having started working with the largest suppliers of petroleum products, you can not only open a business for yourself, but also eventually organize your own network of enterprises. Russian oil companies provide for a person who decides to buy a franchise, about a dozen different business models. In addition, the company's specialists will help a novice businessman draw up all the documents correctly, right up to the first transaction. Almost all major fuel suppliers are working in trust trade in our country: Gazprom, Bashneft, Shell, Lukoil. It is only necessary to choose a gas station franchise with suitable offers and take action.
Work with Lukoil
Everyone knows that when buying basic and related products from a trusted manufacturer who has been working on the market for many years, the client can be sure of the quality of the purchased product. Such enterprises include Lukoil.
The franchise of Lukoil filling stations gives the holder the right to be a full-fledged member of this large network. The company always meets its partners who can sell large volumes of goods. In addition, the company is ready to provide advice, give advice on how to properly direct the business. The help of the main office contributes to the quick payback of all investments, and after half a year the newly-found partner has the opportunity to reach net profit. Lukoil provides a franchise on several points:
- gas stations that operate legally, regardless of whether the premises are leased or private property;
- the provision of non-fuel products, such as motor oils and coolers;
- providing quality car wash services.
Also, a gas station franchise can be provided for carrying out trading activities to provide road catering. In this case, you can freely use the brand name for marking, for example, paper disposable tableware.
Obtaining the Lukoil franchise
The list of gas stations operating under the Lukoil franchise is quite large. In order to start working under the brand of the most famous fuel company in Russia, it is necessary to go through a number of simple procedures. First of all, you need to submit a statement of desire to work with the brand. After receiving an official application, the company checks the availability of its own or leased premises. You must also submit a license to legally trade in fuel materials. The submitted application must be accompanied by real photos of the object.
The application is considered by the company within a month. If the answer is yes, then an official representative of the company comes to the future partner to verify the veracity of the information provided. If everything fits together, a list of necessary changes is made, as well as the replacement of equipment and overall design with the corporate style of Lukoil. This applies to installing columns, buying a cash register, ordering a form for employees, repairing at gas stations and installing a professional canopy with the company logo.
Cost
The main cost of the franchise is in what territory the object is located. This is the so-called lump-sum payment. For example, opening a station in a city with a population of less than a million people, you will need to pay the company 360 thousand rubles. Gas stations organized on federal highways will cost owners 400 thousand rubles. If you decide to acquire a gas station franchise for a settlement with a population of less than half a million people, away from federal roads, then the fee will be in the amount of 220 thousand rubles. The cost of equipment and reinstallation will cost the owner about 3 million rubles. And the question of how to identify gas stations operating under the Lukoil franchise does not occur by itself: where is the official branding of the brand, there is quality. The company is responsible for quality.
How to determine the Lukoil franchise
People who have their own car or are often traveling around the country have probably at least once encountered unscrupulous sellers illegally working under a famous brand. Such sellers, as a rule, save on everything, down to diluting high-quality gasoline with minor liquids. Therefore, information on how to determine gas stations operating under the Lukoil franchise will always be useful. Firstly, on the official website of the company in the public domain is a list of official dealers, divided into regions. Secondly, at each gas station at a special stand should be full information about the company that provides services, its details and phone numbers. These are basic and very easy rules, following which you will never pour low-quality fuel into your car.
Company "Gazpromneft"
The franchise of gas stations from this company is one of the most easily accessible in the country. She is one of the few who surpasses all other companies in terms of payback. One of the advantages of the company is the absence of interest on sales. To start working under the Gazpromneft brand, the following conditions must be met:
- first, to have a substantial starting amount to pay for running costs and re-equipping the station according to the general principle of the company;
- to be ready to implement and implement all the innovations of the company;
- Have sufficient business experience.
The franchise company agrees to lead its new partner the necessary amount of time and help with the solution of all issues relating to conversion, procurement of materials, paperwork at the city and federal levels. The average price for starting a business under the Gazpromneft brand will cost $ 500 thousand. To date, the franchise of the company operates in almost all cities of Russia, federal and autonomous regions.
Rosneft and partners
The franchise of Rosneft gas stations is the most acquired in Russia. Working with the world's largest producer of fuel materials will help the franchise owner quickly get used to it and start making a profit. To become an official partner of Rosneft, it is necessary to observe a number of classic conditions:
- provide the company with documents on the legal conduct of trade in fuel materials;
- provide supporting financial documents for business organization;
- fill out a statement.
The company leads its new partner as much time as necessary to bring the business to a full profitable level. Provides support in the technical and managerial fields. The cost of the partnership will cost about 300 thousand euros.
Shell: Another Option
The franchise of Shell gas station gives you the opportunity to work with such a giant in the oil industry as Shell. The company is English-Dutch, which is considered one of the priorities when choosing franchising. Among all possible partnership options, it is precisely when working with an English company that minimum initial investments, up to one million rubles, will be required. This is possible thanks to the international principle of forming a dealer network, according to which the dealer receives a finished station without investments and a lump-sum payment. But in return, the partner must deduct companies up to 50% of the income.
In Russia, gas station franchises operate gas stations in Moscow and the Moscow Region, in St. Petersburg and the Leningrad Region, as well as in the Vologda, Tula and Yaroslavl Regions.
To start working with the company, you must submit an application for consideration of your person as a dealer, have all the necessary documents and financial confirmations.