Speaking about this assortment, as more experienced entrepreneurs themselves note, it is easier to sell expensive hats than cheap, this can be explained by the fact that people today have begun to appreciate the quality of products more than their cheapness.
The best-selling brands are: Totti, Tavita, Tonak, Willie, and Monteleon. As for the cheaper models of hats, the following can be noted: Lapland, Forti, as well as Canoe. When selling hats, their assortment should be present in a ratio of about 65/35. It means that 35% of cheap products should be present, and therefore 65% more expensive.
You can certainly sell , but at the same time there is a huge number of different small and large nuances. As for retail trade, it is more justified from an economic point of view, because in order to organize such a business you do not need to have a large amount of financial resources at once. As a starting capital, a very modest amount is suitable, which ranges from 140 to 220 thousand rubles.
Another significant argument in favor of retail is the fact that there is no need for a large area to create a store. Enough of a small department to do this type of retail.
For example, you can place your point in some shopping center, where there is a high traffic of customers, and, accordingly, a larger number of goods sold. At the same time, the rent for the premises will not be high, since the department is small in size.
Naturally, not everything is so positive in the trade in headgear, there are several drawbacks. The largest of these is the very low margin received by the entrepreneur. If you figure it out, then the following picture comes out, at the retail price, for example, a hat and a scarf for it will have a price of no more than 1200 rubles.
In turn, at a purchase price it turns out 600-650 rubles. As a result, the seller will have an average of 600 rubles profit. From which you need to take away the cost of rent, salaries to sellers, some taxes and other expenses. And in the end, one thing will bring profit of 300 rubles. In order to have a good income, it is necessary that at least 10 sets of hats are sold per day.
So, before you engage in this kind of activity, you need to figure out all the pros and cons to be sure of the profitability of your business. Otherwise, it will bring nothing but problems and a headache to its owner.