Today, it’s not enough just to have good SEO-optimization of sites: the arsenal of a successful Internet businessman now includes skills in
the implementation of contextual and
display advertising. Today we will consider the effectiveness of
contextual advertising, on which its success depends, resources that can help in website promotion.
Effective contextual advertising
KR - placement of an advertisement of an advertising nature, based on the content and target audience of a particular page on the Internet. Ads must match the content of the page There is a special system for contextual advertising, which analyzes the pages on the network in order to select an advertisement that is ideally suited to the topic.
In other words, the Kyrgyz Republic is an advertisement in the context of the reader’s hobbies, responding to his dreams and desires. Based on this, this type of ads is divided into two groups:
- Search advertising.
- Context-sensitive advertising.
Search contextual advertising. Efficiency
This type of ads is one of the most popular: you see them every time you ask a question in the Runet search engine, and along with the response to a request on the page, an advertisement appears on a similar topic.
The ad units under the search box look natural and attractive, take the lead and only after the ad unit below are the answers to your request. You yourself understand how the promotion of goods and services can be more effective if you advertise as competently as Google or Yandex does.
The effectiveness of contextual advertising
What should a block with an ad look like in order to attract the maximum number of target audience?
- Your ad text should be attractive from the headline to the body. The more serious the company that advertises, the less slang words should appear in the text, such as "grandmothers", "green" and so on. If the target audience of the ad is young people, then the effectiveness of contextual advertising will depend on the use of such words.
- Building a list of ads depends on the cost of one click.
- The use of keywords popular in search engines in ad text. Here it is necessary to pay attention to correctly selected stop words. When creating text, the system itself tells you which phrase will be the most successful for your target audience.
Ideally composed text will be shown only to those users who are really interested in it, and, as experienced PR experts say, the effectiveness of contextual advertising is not to successfully create a competent ad, but not to let it appear in the eyes of those people who do not need this proposal.
Analysis of your ads on special resourcesToday we’ll look at one of the services that check the effectiveness of contextual advertising: Advse.ru. This resource helps inexperienced PR people see the flaws in the content they create and fix them in time. Remember that the purpose of an ad on the Internet is to make a profit and improve your standard of living, and not to waste money.
The Advse.ru server acts in this way: we take an example of competitors and yours, conduct a comparative analysis, and you make your corrections. If you have absolutely no experience in creating such ads, then this resource will help bring it to perfect condition, and you will be guaranteed a positive effect.