Digital printing in large format, with the application of a full-color image on printing, or non-printing materials, is called wide format printing. It is a form of digital inkjet printing, differing from other types of printing in that it allows the use of tens of meters long materials. The image itself is applied by a print head, which distributes droplets of ink onto the substrate.
Until the early 70s, the very concept of " " It was completely different than the current one, and assumed by itself, just photo printing on wide format photo paper. The format designation went in inches or centimeters. Say a print size of 30 * 40cm. already considered widescreen. And there were no abstract designations like A1, or R2, at all.
The situation has changed with the advent of computer technology. Thanks to universal computerization, it became possible to apply the image, not only on a flat medium, but also on a roll. Over the years, this technology has become increasingly sophisticated and affordable, which has led to its demand, and large-format printing in A1 format has become one of its most popular forms.
Large format printing, as a product, is used quite widely. Most often, for large-format printing, it is used in outdoor advertising, advertising on transport, sometimes in internal advertising, and for decorating the interior. With the help of such advertising window dressing and building facades, concert halls, window openings are drawn up. Using wide format printing, you can create a billboard of any size. Advertising created with this print is one of the most effective ways to convey information to the consumer.
It is important that such a print can be applied to various media, whether it be a self-adhesive film, banner fabric, or most ordinary paper. To create an image, solvent paint is used that is resistant to temperature extremes, not afraid of rain, snow or heat. Solvent ink provides image quality and long life.
For interior large-format printing, high color rendering quality and high resolution are characteristic. There are also any media - vinyl, fabric, oracal, paper, film. Modern paints make it possible to laminate the image, they do not penetrate into the material, but are located on the surface. Such operations with the finished image as applying the adhesive layer, mounting mesh, etc. are also possible.
Print for outdoor advertising does not need additional protection, thanks to the same solvent dyes. Because of this, such printing has a low cost.