It is very difficult to imagine the life of a modern person without the Internet. Every day, at least in order to check business mail or read the news, we enter the World Wide Web. And every day we follow the rules of the tacit user agreement, the default accepted by all users. And almost every day we use search engines, sometimes just to not enter the site address in the browser bar. So it’s easier.
If we come across terms that are not clear to us, we google them. If we find something that interests us, we can also index it. But sometimes, instead of the desired result, on the screen we see a terrible inscription that something is wrong with the content on the page: it does not comply with any rules or is malicious. What is meant by the term "content" in the PS? Let's try to understand together.
Some terminology
Let us turn to the terminology. "Content" in translation from English - "content". What is meant by the term "content" in the PS? The answer is very simple: any information that we see on a web page: text, pictures, audio, video, hyperlinks and so on and so forth. Moreover, this concept includes advertising and various controls (menu buttons, for example), so you can safely say that absolutely everything on the site is its content.
Types of content by its purpose. Useful Content
And now let's talk about what is meant by the term "content" in the PS more specifically. It is divided into four types, based on its purpose.
The first type is informative. This includes absolutely everything that may prove useful to the user in any way: articles on a topic, product descriptions, various forum discussions, and so on and so forth.
The second type is selling, or commercial. This is a call to buy a product or order a service, messages about promotions, discounts.
The third type is entertaining: funny stories, pictures, jokes, etc. This content does not help sell, but it can provide coverage and recognition.
The last type is training. Perhaps we can say that this content is the most multifaceted. It includes everything that can not only attract attention, but also teach the user. And in this case it is impossible to limit oneself to material on various sciences. The training content includes videos with master classes, photo instructions, recipes, and so on.
Types of content by its purpose. For fun
Next comes the commercial content, it can otherwise be called selling. Advertising, promotions and discounts, even product descriptions aimed at selling it - all this can be attributed to commercial content. Usually, when the site has too much of this information, it is not popular with users because of the intrusiveness of advertising.
What is meant by the term “content” in the PS “Yandex” or “Google” when we talk about entertainment content? The answer in the title itself is everything that entertains the user and attracts his attention: pictures, jokes, jokes, videos and so on. Of course, the abundance of such information is not very useful for the site, but at the same time without it it would be much worse, because a person perceives a solid text harder.
Types of content in its form and the possibility of feedback
What is meant by the term “content” in the Yandex substation? The answer, by the way, is not limited to separation by purpose. In its form, all the information on web pages can be divided into two more types.
Static content is that which is unchangeably simple user. Only the site administrator can affect this content . This type of content on a web page includes all articles, advertisements, and so on.
Types of content. Prohibited Content Problem
Dynamic content is something that by no means remains stable. Most often it is found in various forums, comments and reviews can be attributed to it, it is easier to say that this includes everything where the user can get an answer. Of course, the possibility of feedback is a terrific phenomenon, but constant monitoring of what appears on the web is necessary. This is the user agreement. Yandex checks the content in the PS by its content, Google, Yahoo, and other search engines do the same. Weed out materials of a sexual and extremist nature, with scenes of violence and cruelty, obscene language and so on. The selection criteria, of course, are tough, but at the same time, the problem of prohibited content existed and will exist.
A little about uniqueness. Copywriting, rewriting and copy-paste
Thus, what is meant by the term "content" in the PS? Correctly, any information issued by search engines to the appropriate user request. Everyone who has ever looked for data on any issue has come across the fact that on a large number of web pages the text of articles, if not completely identical, is very, very close. With what it can be connected?
There is such a thing as “uniqueness”. Almost always, when filling a new site with content, administrators take ready-made materials as a basis. And the question is how they work with them. Some are engaged in banal copy-paste, in a civilized way this method can be called plagiarism: they simply copy ready-made information, sometimes even with entertaining content, without changing anything at all. There is also rewriting - processing of the finished text while maintaining the semantic load. A higher form is copywriting - writing a new unique text based on information from many resources. In the case when such an article is written with an abundance of certain anchor words that search engines will cling to, giving sites with such content first, it is already considered SEO-copywriting. The highest form of content is an author’s article, which is completely unique and is written solely on the basis of the author’s experience, without the use of any auxiliary tools.
Thus, the term “content” in the PS is also complicated by such a characteristic as “uniqueness”, on which the popularity of the site among users directly depends.
Conclusion
What is meant by the term “content” in the PS? We can say that this is absolutely any content on the site, regardless of its content. Text articles, pictures, videos, audio, links to other sites, ads, even menu items - all this is considered content. Search engines are configured to search for user-defined words in a huge array of content, so make sure that your resource materials are optimized to the maximum requirements of search engines. And users should learn to formulate their queries as correctly as possible in order to get exactly what they need.
For this, by the way, certain methods of formulating search queries are used, excluding the resources of some countries, for example, or reacting to a specific phrase and not taking into account the inclined forms of words. Each of us can set such search criteria that will surely find the necessary information.