The ability to organize your own business is an attractive idea for many people. One of them may be the organization of a business for the provision of manicure services. A similar deal is quite profitable. After all, manicure is in demand, regardless of the time of year. Moreover, not only the female part of the population, but also individual men constantly put their hands in order, visiting a salon or calling a specialist at home.
Opening a nail salon from scratch will require the right approach and a sound business plan. And then this business will certainly bring the desired income.
Training
When drawing up a business plan for a nail salon, you will need to consider whether a novice entrepreneur has experience in such a field. If so, it will be much easier to implement the idea. For a start, a professional will need a desire to conduct his own business, and only then carry out his plan, taking the necessary steps to organize a business.
But in the case when the entrepreneur’s life has never been connected with beauty salons and he doesn’t have any skills, it will be necessary to take courses, choosing one of the many offers available today.
And this will need to be taken into account when drawing up a business plan for a nail salon with calculations. Tuition fees should be included in the amount of starting capital. How much will it take to allocate the financial resources necessary to obtain a new profession? The cost of the courses can be different, as well as the duration of obtaining the appropriate education. Everything will depend on the reputation of the teacher, the popularity of the school and many other factors. The price tag starts at $ 55. For this cost, you can learn the basics of manicure. For the most expensive courses you will have to pay 300, and sometimes $ 500.
Anyone who draws up a business plan for a manicure salon in Belarus should keep in mind that in Minsk they suggest teaching the basics of this art for 250-300 rubles. And this is 120-150 US dollars.
Somewhat cheaper is the acquisition of knowledge in continuing education courses. Listeners only cover a limited number of questions. The cost of such training is in the range of 50-60 US dollars. But in this case, the specific amount will depend on the popularity of the school and the demand for its masters.
If there is money and desire, a novice entrepreneur can study several areas at once, enrolling in various courses. In the future, this will allow us to offer the most complete range of services, attracting more customers to the salon. The training will be followed by practice and a sincere desire to organize an income-generating business.
Getting Started
Further in the article, we will consider an example of a ready-made business plan for a nail salon. The first section of this document is a compiled summary of the project. It describes the purpose of the work ahead. It is concluded in the opening of a manicure room, designed to provide customers with a range of not only manicure, but also pedicure services.
The implementation of this project is possible thanks to the lease of premises located in a residential district of the city. Its area is 30 square meters.
The summary of the business plan of the nail salon also indicates the number of seats for which it is designed. In this case, they plan to organize three. The price segment of the nail salon is medium. Its target audience is women who use the services of professionals 1 or 2 times a month (based on their income level and preferences).
Benefits
In the finished business plan of the nail salon, it is necessary to consider the main positive aspects of the project. These include the following:
- Relevance. The culture of contacting specialized salons by a manicurist came to our country only recently. Nevertheless, the fashion to have a professional manicure covers an increasing number of female representatives of the country.
- Constant demand without regard to seasonality.
- No need for large financial investments. In the business plan of a nail salon from scratch, several formats can be considered, starting from such an economical form, such as Nap bars, and ending with large-scale companies, which allows you to count on any budget.
- No need for serious knowledge in finance and business. That is why such a direction will be a good option for aspiring entrepreneurs.
- Opportunity to expand the range of services.
- High level of profitability.
disadvantages
In the finished business plan of a nail salon with calculations, the minuses of the organization of the provision of nail services should be taken into account. They are concluded in the following:
- High level of competition. Despite the impressive size of the Russian market for such services, they are provided by many entrepreneurs. That is why, in order to attract customers, it will be necessary to constantly introduce new technologies, use a marketing tool, as well as form your customer base.
- The need to maintain a high level of service. Only in this case will it be possible to attract a client. It is important for the entrepreneur not a single visit to the nail salon by the client, but building a long-term relationship with him.
- High requirements for professionalism. Every year in the nail business, more and more modern technologies are introduced, new trends arise. This leads to a change in professional standards and toughening the requirements for manicure masters. In most cases, it is these factors that are decisive for the client.
- The difficulties associated with the purchase of consumables. The popularity of nail salons is a prerequisite for the development of the market for related accessories. And this causes the emergence of a huge number of little-known suppliers, offering sometimes low-quality goods. That is why it is important for an entrepreneur to navigate well in professional brands, which will allow him to purchase only good materials.
Project effectiveness
The main criteria for the success of the provision of nail services are the location of the premises and the professionalism of the masters. Opening a nail salon from scratch will require approximately 435 thousand rubles. The main investment costs are spent on the repair of the rented premises, the purchase of furniture and the equipment necessary for the operation, as well as the purchase of a wide variety of consumables necessary to serve the first customers, as well as for the formation of working capital, which will cover the losses of the initial period. In our example of a business plan for a nail salon, our own funds will be used.
All calculations are made taking into account the three-year period of operation of the project. In the ready-made business plan of the nail salon, it is planned that subsequently the institution will expand the list of services provided to the population. This is due to the ever-changing trends in the beauty industry.
It is assumed that the net profit received by the nail salon when it reaches the planned sales volume will be approximately 100 thousand rubles. per month. Such income is expected after the seventh month of work. At the same time, the initial investment will fully pay off. Based on the indicators of the business plan of the nail salon with the calculations, the company's profitability in the first year of operation should be 27.8%.
When drawing up the business plan of the nail salon in 2018, it was necessary to take into account that the Russian market of the beauty industry is characterized by the active development of the nail service. In the general structure of demand for such services, he occupied almost 40%. Currently, the situation has not fundamentally changed.
There is also an indication in the business plan that in recent years a large number of highly specialized salons have emerged. They focus on the provision of manicure services. Moreover, the capacity of this segment of the Russian market has increased significantly. Such growth continues at the present time. Consideration of this factor is also necessary when drawing up a business plan for a nail salon with calculations in 2019.
According to experts, this segment of the Russian market will continue its dynamic development in the future. Prerequisites for this will be an increase in the financial capabilities of the population and the availability of free niches in the regions. Fashion trends, as well as the development of the beauty industry in general, will affect the demand for such services.
When drawing up a business plan for a nail salon with calculations in 2018, as today, it was necessary to take into account a fairly high demand for nail services. According to statistics, 55% of Russians regularly take care of their own hands, while addressing the masters. According to the survey, 42% of the professionals serve weekly about 11-30 visitors. More than 30 clients turn to 23% of masters.
Set of services
What should be considered when drawing up a business plan for opening a nail salon? This document should contain a set of services that are planned to be provided to customers. Among them:
- care services for the nail plates and the skin of the hands, including a variety of types of manicure, masks and scrubs for hands, massage, moisturizing, wrapping, paraffin therapy, etc .;
- modeling of nails and their strengthening with acrylic, gel, etc.
- work with gel polish, the implementation of nail design;
- pedicure.
When drawing up a business plan for a nail salon with calculations, the provision of additional services used in the nail service can also be considered. Among them are the following: aromatherapy massage, SPA-care, aroma peeling, treatment coverage, etc.
Nevertheless, at the first stages of the project implementation it is recommended to offer only the basic and most demanded services. This will reduce the initial costs allocated to consumables.
Based on the statistics, the most popular is manicure. In the overall structure of services provided by beauty salons, its share is 30%. Nail extensions are just as much in demand. The third place, according to statistics, is occupied by a pedicure. It accounts for 15%. Next is eyelash extensions. It is an additional service, occupying 13% of the total structure. The remaining 12% are divided between nail correction, hand massage, as well as hand and foot care services, a solarium and bio-epilation.
What will be a specific set of services when organizing a salon depends on the availability of necessary equipment, the professionalism of craftsmen, suppliers of consumables, as well as the imagination of an entrepreneur.
Consider a sample business plan of a nail salon with calculations indicating the list of services in the initial period. Among them are the following:
- performing manicure without coating (400 rubles);
- varnishing (100 rubles);
- performing hardware manicure (700 rubles);
- coating nail plates using gel polish (500 rubles);
- design operations (rhinestones, sparkles, pattern, jacket) - 150 rubles;
- removal of gel polish from nails (200 rubles);
- correction of nail plates (650 rubles);
- gel nail extension (1300 rubles);
- hand massage (200 rubles);
- paraffin therapy of legs (400 rubles);
- pedicure (1000 rubles).
When drawing up a business plan for a nail salon with calculations, you will need to indicate the exact cost of each service that will be provided by the masters. To establish this value, an analysis of competitor prices should be carried out. At the initial stage of work in the opened salon, the cost of services is recommended to be set slightly lower than that of other entrepreneurs.
Sales and Marketing
It is planned that the target audience of the nail salon will be 95% of women and 5% of men. These clients are working people who monitor their appearance. It is assumed that they will visit the salon about 1-2 times during the month. A separate group of potential customers will be unemployed residents of the city. Among them are housewives, young girls, as well as mothers on maternity leave.
Drawing up a more detailed portrait of clients will become possible after the company has been working for the first 6-8 months. The data obtained will allow us to determine the effectiveness of various kinds of services, which will help to finally shape the marketing policy. When collecting statistical data and analyzing the client base, it is possible to distinguish groups of one-time, regular, and also departed customers. Such information will also indicate the effectiveness of a particular wizard.
Salon Promotion
For the necessary impact on the target audience, you will need to develop a company logo, come up with a name for it, and also decide on the corporate identity. All this will greatly accelerate the brand’s search for its niche in the market.
To promote a company, an entrepreneur can use various channels. Among them:
- distribution of leaflets and flyers;
- placement of business cards in those places where there is an accumulation of the target audience;
- the development of various loyalty programs, as well as the holding of promotions;
- creation of pages on social networks and your own site;
- participation of masters in competitions and contests;
- the use of customer-oriented techniques, such as holiday greetings, as well as providing bonuses to regular visitors.
The most effective for nail salons is an advertisement posted on the Internet. Potential customers will find it on social networks, where they will get acquainted with the reviews, view the cost of services and examples of work, as well as be able to ask a question.
To attract the attention of consumers, you will need to open the salon in a festive atmosphere, decorating the facade, inviting guests, arranging a raffle and organizing a master class. A report with photographs of this event should be posted on social networks, or use media services to cover this event.
The total cost of this type of advertising will be approximately 15 thousand - 20 thousand rubles. When drawing up a business plan for a nail salon, you will need to provide marketing techniques designed for regular customers. These are special events and promotions. It should be borne in mind that a large number of promotion channels will not require significant costs, and some of them are completely free.
Consider an example of a business plan for a nail salon with the expectation of an entrepreneur conducting an advertising campaign:
- Distribution of business cards. Their printing will cost about two thousand rubles. Place business cards in the locations of the target audience. You can offer them and hairdressers as a mutual advertising.
- Distribution of leaflets and flyers. The development and creation of such material will require the allocation of approximately five thousand rubles.
- Creation of accounts and their active promotion in social networks. This will require three thousand rubles.
- Making an attractive sign and its installation. Such work will cost the entrepreneur 15 thousand rubles.
In general, advertising costs should be approximately twenty five thousand rubles. It should be borne in mind that a significant role in the process of promoting a nail salon is given to the professionalism of the masters, the courtesy of the staff, the quality of the service provided, as well as the good reputation of the company. All these factors will have a huge impact on the volume of sales of services. So, if during the working day the master serves 4-5 clients with an average check of 1 thousand rubles, then the cash turnover will amount to 5 thousand rubles. Three jobs for manicure will bring 15 thousand rubles. per day and 450 thousand rubles. within one month.
Choice of premises
How to open a nail salon? The business plan of this institution should contain options for choosing a room. For the success of the event, it must be in a place with high traffic. You can rent a room in the city center, as well as near stops and intersections in a residential area. A good option would be a commercial area located in a shopping center.
In this example of a business plan for a nail salon, the room is rented in a residential building on the ground floor. It meets the necessary sanitary requirements, having:
- connection of hot and cold water;
- utility room;
- the area for one workplace of the master with the client is 4.5 square meters. meter;
- separate rooms in which manicure procedures will be carried out separately from pedicure;
- ventilation system;
- rooms for sterilization and cleaning of instruments.
It is planned to allocate 9 square meters to the pedicure cabinet in this room. Two seats for clients can be installed here. However, only one place will function at the initial stage of doing business. This will reduce investment. The area of the main hall will be 17 square meters. It is planned to place three workplaces for the provision of manicure services, as well as a reception and a comfortable waiting area.
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Special requirements apply to the administrator of the institution. He must be polite, competent, possess organizational skills and know the specifics of the work of the masters.
The formation of the staffing is based on the schedule of the nail salon. It will be open to customers 7 days a week from 10 a.m. to 9 p.m. In this case, the salon will need:
- two administrators (30 thousand rubles);
- accountant (7 thousand rubles);
- three masters (66 thousand rubles);
- cleaning lady (5 thousand rubles).
As a result, the entrepreneur will need to allocate 108 thousand rubles for the payroll fund. Together with social contributions, this amount will amount to 140.4 thousand rubles.
Necessary equipment and materials
For the work of a nail salon you will need:
- armchairs for clients and craftsmen;
- manicure table;
- a cabinet in which the necessary materials will be stored;
- sofa for customers;
- reception for the administrator;
- safe for documentation and money;
- TV;
- water cooler;
- alarm system;
- manicure sets;
- UV lamp used for nail extension and gel polish drying;
- baths;
- Fraser
- manicure hood;
- table lamp;
- varnishes and means for their removal;
- napkins, towels, gloves, etc.
The approximate cost of everything necessary for work will be 210 thousand rubles.
Organizational plan
For the manicure office to work, you will need to register a business with government agencies, having received permits. Doing business is possible with the registration of individual entrepreneurs using a simplified tax system.
Open a nail salon with the following documents:
- certificate of registration of IP;
- extracts from the USRIP;
- permits from the fire and sanitary-epidemiological service;
- contracts for disinfection, garbage disposal, as well as the disposal of fluorescent lamps;
- employment contracts concluded with employees;
- sanitary books masters.
Performance Evaluation
It is planned that the payback period of an open nail salon (based on 435 thousand rubles invested in it) will be 7 months. This will be possible when the project reaches the planned sales volumes.
Net present profit in the first year of activity will have positive values and will reach a level of about 107,700 rubles. This will allow us to argue that the project of opening a nail salon is attractive for investment.