Publishing house "VAGRIUS" has been known on the book market of the country since 1992.
When forming the name, an abbreviation was used, consisting of the first letters of the names of the founders of the company: VA - Oleg Vasilyev, GRI - Vladimir Grigoryev, US - Assumption Gleb.
The main directions in publishing are fiction and memoirs, historical novels, book series, collected works, adventure and encyclopedic literature, art booklets and albums.
What achievements have been achieved by the publishing house over the years of its existence? What is the role of the market today? After all, there were rumors that the publishing house VAGRIUS was closed. What did you manage to release? The main concept of the publisher. This will be discussed not only in the article.
High Sphere Products
The main directions of published books are certain genres of fiction that are in demand on the reader and commercial markets. So the publishing house VAGRIUS released a wonderful series of "PSA" (modern Russian prose), detective literature, women's novels and works of fantastic stories.
In addition, the company published reference works.
At the end of 2006, critics called the publishing house VAGRIUS, books and series produced by it, the most profitable and effective among the best and largest similar enterprises in the country.
Not a single color
As already noted, among readers and critics, the series under the general brand name "Modern Russian Prose", released in black and then in gray (pearl) cover, gained recognition and popularity. On this basis, the series were called black and gray.
It turned out de facto that the emergence of black gloss in the book market was in demand, the books won over readers, predicting the success of the publication of non-profit literature.
It was serialism that activated the mechanisms when high-quality fiction penetrated provincial markets.
In addition, “VAGIUS” adhered to a certain policy in the selection of works and authors. These were recognized authorities: Booker laureates and finalists, who had more than one publication in magazines popular and familiar to the reader community: Banner, Peoples' Friendship, New World, Foreign Literature and others.
Successful and famous authors have made the series recognizable and desirable. In the framework of Modern Russian Prose, the following publications were published: Alexander Solzhenitsyn, Vasily Aksenov, Vladimir Makanin, Lyudmila Petrushevskaya, Andrey Bitov, Eduard Limonov, Yuri Koval, Lyudmila Ulitskaya, Vladimir Pelevin, Andrey Lazarchuk, Galina Shcherbakova and many other authors that are popular and loved by readers .
Famous literary critic Olga Slavnikova called this series a revolutionary format of publishing.
Commercial and social
The variety of series produced was distinguished by the process of forming the production portfolio of the VAGRIUS Publishing House.
An example of such variation is the series of techno-thrillers under the general name "Secret becomes apparent." Their names under the common brand are a lot of talking: "Vodka", "Psychic", "Podium" and others. Industrial relations and crime lead the reader through the "service entrance" into the heart of the thriller.
Series under the brand name "Women's Handwriting" were also designed for massive and commercial success, without discounts on the "weaker sex", as female writers have long established themselves with a high level of literature.
Special among the products of the publishing house "VAGRIUS" are books united by a conceptual idea. As well as translation literature. Maybe this is not a commercial publication in terms of mass profit. But if you think about the future, publishers publishing such works will always have a chance to influence the literary process.
Publisher Awards
In 2001, the company was awarded a government award, approved by presidential decree:
"For the creative development of the best traditions of Russian book publishing, the VAGRIUS Publishing House was awarded the 2001 State Prize for Educational Activities."
Assessing the results of the development of the Russian book market in 2006, literary critics in an interview for the newspaper "Culture" identified the activities of the enterprise in question as the best among the seven largest publishing houses in the country.
True, difficult economic processes did not contribute to the development of printing and publishing. In 2007, it ranged from seventh to seventy-eighth in the ranking of the Russian Book Chamber. And soon, in 2010, information appeared that the publishing house "VAGRIUS" was closed.
The reason is financial difficulties. Some of the employees went to work in other firms - AST, ProzaiK.
Nevertheless, despite the difficulties, the company's products are sold, official sources confirm the existence of the VAGRIUS publishing house, address: Moscow, ul. Pravda, 24. The location of the building can be seen on the map.
According to the "New Map of Russian Literature", it is confirmed that this publishing company has been successfully operating in the book market to this day.
So the reader is still waiting for the new series of art, detective and fantasy genres, as well as an excursion into memoirs.
All books of the publisher are freely available for sale on the main literary resources and in online stores of the network.