Good manicure is an important element in the appearance of a modern well-groomed lady.
In this regard, every woman has found her own, suitable only for her. Some ladies use the services of professional masters, others acquire the necessary materials and do manicure on their own. Of course, every fashionista knows Essie varnishes at least by their original packaging.
How the Essie brand came about
The well-known brand owes its creation to a single-minded woman who founded her own business. Back in 1981, Essy Weingarten began selling 12 shades of nail polish. The assortment also included 3 nail care programs. She went around the beauty salons of New York, talking about the benefits of her proposed products.
The further development history of the company was formed in this way:
- The special appearance of the bottle was created in 1993. It was from the original form of packaging that customers recognized Essie varnishes.
- In 2000, the name of the creator of the brand appeared on the bottle. Prior to this, nail care products were packaged without a brand name.
- 2004 was marked by the expansion of production, the emergence of new collections of varnishes, as well as nail care products and accessories.
- 2010 - the company was bought by such a giant in the cosmetics industry as L'Oreal.
Thanks to the square bottle in the cross section and the vertical inscription with the brand name, the company's products were remembered by the customers.
Why shoppers give priority to Essie
Lucky companies are known for their unusual names that can pave the way to the hearts of a variety of girls. In addition, fans of the brand constantly admire a large number of different shades. Many women are just curious to know about these flowers. What, for example, look like Essie varnishes with the following names:
- "Shopaholic".
- "Wife-in-reward."
- "Stylenomics."
The prestige and quality of the products is evidenced by the fact that the aspiring Essy Weingarten once became the addressee of a letter from Buckingham Palace. It indicated a request to send the queen a varnish called “Ballet Shoes” to the Queen. But Camille Parker-Bowles for the wedding ceremony preferred the shade “Waltz”. Kate Middleton chose the shade “Allure”.
Features of varnishes
The undoubted advantage is the variety of shades and their extraordinary names. The names of the funds sound so unusual and attractive for women that they are already a guarantee of good demand for Essie varnishes.
Benefits of Essie Nail Polish:
- Tools are resistant to chipping.
- Within 7 days, the coating does not crack.
- A wide selection of shades.
The standard offer from the company is about 300 various shades. Customers claim they have a runaway look at the Essie product palette. Nail polish, reviews of which are mostly positive, and clients are one of the most famous women in the world, of course, deserves attention. Moreover, presentations of one or more collections are valid every year.
First, brand varnishes were appreciated by professionals. They have products and are now enjoying great success. The volume of bottles for home and professional use varies. Gradually, there was a demand for varnishes with home use. After all, Essie products can be found even at the Madonna herself.
In addition, not only for use in beauty salons, but also for creating a manicure at home, Essie varnish is ideal. Reviews indicate that women do not always visit salons if you need to paint your nails at work or study. Therefore, varnish, which for a long time retains its original appearance after application, is the optimal solution for many ladies.