Any business will generate income if it is properly advertised. Doing this yourself is not worth it - there is a risk of wasting time and money for nothing. It is advisable to entrust brand promotion to true professionals. Of course, you first have to study the rating of advertising agencies and choose the most suitable company.
What do advertising agencies do?
An advertising agency is a business based on creative thinking. This is a group of people who know how to attract a client, than to interest potential buyers. As a rule, these are independent organizations in which not only representatives of creative professions work, but also lawyers. After all, a brand must not only be invented, but also legalized.
Advertising agencies of Russia are presented in several versions. The most popular are universal. These are companies that are equipped with all the necessary resources for information activities. Real professionals are engaged in the development of logos, trademarks, come up with interesting ads for paper and online sources, create vivid videos.
There are still specialized companies. The services of an advertising agency in this case consist in finding an advertising space. That is, such organizations act as intermediaries.
The rating of advertising agencies that provide their services in Russia will be presented below.
Russ Outdoor
The most demanded today is outdoor advertising. This is an inexpensive and effective way to declare a new organization, a bright product or remind you of an old company. Today Russ Outdoor Agency is one of the largest outdoor advertising operators in Russia. It is no accident that it opens the rating. Huge billboards, custom posters, outdoor furniture - the development of any solution can be entrusted to the company's specialists.
If we consider the rating of advertising agencies, this organization will take first place, and all thanks to low prices and an extraordinary approach to the desires of customers. Today, customers of services are brands such as Sberbank, Nivea, BMW, etc. It is safe to say that Russ Outdoor helps build a business.
The highlight offered by the company can be considered stand-alone structures with Led panels. They have high resolution and a convenient viewing angle, which allows you to see commercials at a great distance.
Alcazar - the second place in the rating
This largest advertising agency has been operating for over 10 years. During this time, the company managed to win the trust of customers. The mission of the agency is a positive impact on the country's economy through the creation of communication channels between businessmen and end users. By receiving information about services and products, people can make informed choices. Advertising must be fair. The management of the organization we are considering is confident in this. What exactly is Alcazar doing?
An advertising agency offers various types of services in its field. These are videos, and vivid scenes for the radio, and the development of printing products. The company works with leading Russian television channels. Thanks to beneficial cooperation, you can raise your business by several steps in just one season.
Ingate
If we consider the list of advertising agencies, this company will take third place. The specifics of the work is to attract customers through a virtual web. In recent years, online advertising has gained immense popularity. Ingate employees know how to attract consumers through the network. The company is not only engaged in the development of advertising, but also increases brand awareness through search engine promotion.
The company has been operating for over 15 years. Since 2000, more than 3,000 vibrant Internet projects have been implemented. Firms that decided to use the services of an advertising agency managed to take a big step in the development of their business. Among Ingate's clients are the following well-known brands: Sportmaster, Nestle, Gazprombank, Svyaznoy, Peugeot, etc.
"Poster"
Those who are interested in advertising agencies in St. Petersburg should pay attention to the Poster company. The company is one of the most demanded in the market of printed materials in Russia, ranking fourth. The main activity is the placement of advertising information on banners and billboards. More than 50% of street advertising in the Northern capital is owned by Poster.
An advertising agency is not only engaged in large format printing. Employees also develop souvenirs, business cards, catalogs. The company’s arsenal includes powerful printing equipment that allows it to produce bright, high-quality products.
The company "Poster" was founded in 1993. For more than 20 years, the company remains a leader in the field of outdoor advertising. The company is also advancing in the field of online advertising. However, other advertising agencies in Russia reached higher peaks in this niche.
Goldfish Media - fifth place ranking
Advertising Agency was founded in 2002. The main activity is aimed at conducting covert marketing on the Internet. The number of clients of the company began to increase rapidly with the development of information technology. Every home today has internet. This means that online advertising has become popular.
Goldfish Media is a true expert in the field of advertising in the pharmaceutical market. About 40% of advertising related to medical products was created by this agency.
Hidden advertising is in demand
. Copywriters of the company competently recommend purchasing this or that drug in an article about a specific disease. In addition, like other advertising agencies in Russia, Goldfish Media offers to promote the site, attracting the target audience. The company does not neglect the viral marketing. However, the promotion is carried out unobtrusively so as not to alienate existing customers.
Goldfish Media advertising agency also offers services for creating logos, website development, promotion and maintenance of created resources. The company can be classified as multifunctional. Employees are not only engaged in the development of printing products.
Video ad leader
Trend Video International is an agency through which you can see ads on most domestic channels. The company has been operating in the market for almost 30 years, the activity was started in 1987. In the 90s, agreements were signed with such large television channels as NTV, RTR, ORT, TV-6. The advertising agency cooperates with them today. The number of customers is increasing every year. In recent years, the company began to cover the online advertising market.
Today, about 2,000 employees work in a large holding. Branches of an advertising agency operate in Ukraine and Belarus. The company's annual sales turnover exceeds 3 billion rubles. The company was able to become a leader in video advertising thanks to its creative approach and low prices at the initial stage of its development. Today, the services of an advertising agency are no longer cheap. Not every company can afford a television commercial. Therefore, the company ranks sixth in the rating.
"World of Advertising" - seventh place
The company is a full-service media agency. Advertising posters in transport, billboards on the street, online advertising, videos on the radio - all this can be organized by the company. The agency was founded in 1996. Initially, the main activity was the development of printed products. A lot has changed with the development of information technology. With the increase in the number of Internet users, high-quality commercials began to appear on the network from the Advertising World company.
Today, the agency has several departments. The department of printing and design of points of sale is a real large-format printing workshop. High-quality printing products are produced here. If we consider the rating of advertising agencies engaged in purely printing, "Advertising World" will occupy one of the leading positions. The media department of the company specializes in promoting brands online. The city advertising department takes care of the dissemination of information in transport, on street banners.
ProfMedia
The company occupies a high position in the market of advertising services in Russia (eighth place in the rating). The media holding was founded in 1997. Over 20 years of work, good results have been achieved in the field of advertising on television, on the Internet, in leading print media. ProfMedia collaborates with the following TV channels: TV-3, 2x2, Friday.
IMNO
The company sells advertising spots on advanced Runet sites. The main activity is the promotion of a trademark on the Web, branding. It was founded in 1999 is an advertising agency. The business began to grow rapidly when the number of domestic Internet users increased. Today he is responsible for advertising on the following untwisted resources: Yandex, Rambler, Poster, Auto, etc.
An advertising agency combines more than 30 online sites with only licensed content. The videos are created taking into account the target audience. Thanks to this, the company that has applied for help has the opportunity to rapidly increase the number of customers. The services of an IMNO advertising agency are not cheap. Along with this, with the right approach, in the near future it will be possible to return the spent finances. IMNO takes the ninth place in a rating.
"Designmaster"
If we consider the rating of advertising agencies in Siberia, then this company will occupy a leading position. Nationwide, Designmaster ranks tenth in the ranking. The main office is located in Novosibirsk. The company was founded in 1995. For more than 20 years, management has managed to achieve success in the development of printing products. Today "Designmaster" is included in the Top 5 companies in Russia in the field of print advertising. In addition to Novosibirsk, the company is represented in the following cities: Irkutsk, Omsk, Yekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.
The main types of services: logo design, printing, logistics, support for urban events, advertising on street structures (billboards, extensions, lightboxes). An individual approach to each client is the motto of an advertising agency. Custom solutions attract a huge audience of customers.
If you believe the statistics, the agency "Designmaster" conducts monthly more than 500 effective advertising campaigns. Customers get the opportunity to take advantage of a whole package of services. This includes the development and design of layouts, advertising on street structures, posting information about the company on other media channels.
"Street Media"
Despite the fact that the company did not make it into the Top 10, it remains quite popular. The advertising agency was founded in Tomsk in 1996. The main activity is street advertising. The company is engaged in outdoor advertising on supersites, billboards, extensions, light screens. Custom solutions are also being implemented (brand promotion with balloons). Today, an advertising agency works not only in Tomsk. Representative offices are available in Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.
Thanks to high-quality large-format printing, the agency conducts brand promotion and maintains brand recognition. The company has the necessary equipment for the production of shop windows, stands, volumetric boxes, light boxes. The cost of services is also significantly different. Specialists can offer both an expensive and economical solution. The result of an advertising campaign directly depends on the invested funds.
Instead of an afterword
This article examined the most popular advertising agencies in Russia. These companies managed to achieve good results thanks to their creative approach. Thanks to high-quality customer service, the described companies managed to get into the top 10 in their industry. However, other agencies with little experience work equally well. Accordingly, the cost of their services will be an order of magnitude lower.