It is no secret that most of the articles on the Internet are written with sharpening for certain keywords. Their use serves several purposes, the most important of which is the promotion of a resource on the World Wide Web, striving for the first lines in the results of sites being issued by search engines, attracting a large number of visitors, mainly to the target audience. However, before you write an article aimed at solving these problems, you need to know which keywords to use. In order to help copywriters and website owners to resolve this issue, there are special services. One of the most popular and reputable is “Yandex. Request Frequency,” or Wordstat.yandex. We will describe how to use this tool with the greatest efficiency in this article.
What is a Wordstat?
Most webmasters in our country use the frequency of Yandex searches to select keywords. What is this tool? This is a service that combines all sorts of word forms entered by users in the search bar. A person who is interested in the statistics of a request can enter any word here and find out the total number of his impressions on the Internet. In addition, all key phrases in which this word was used and the frequency of requests for each of them will be presented.
Information is issued for a specific word / phrase, their derivatives (in another case, number, order, etc.), as well as for associative queries. That is, those that were used along with the word / phrase you are interested in. In order to see them, you need to go to the tab "What else was looking for people who were looking for ...". This function allows you to significantly expand the semantic core of the site (a set of words that have a specific topic and are used to write articles and promote on the Internet).
Structure Wordstat.yandex
A resource is a line for entering words with tabs below it. The first is called "According to." Here you can check the frequency of requests in Yandex for specific words or phrases. Tracking this data over a certain period (say, a month or a week) is also quite simple - you just need to use the "Impression History" section and select the desired time period. Your attention will be presented to a graph of changes in the frequency of impressions of certain words / phrases.
In order to reduce the search area, there is a tab "By Region". With it, you can find out the frequency of requests in Yandex for the same words, but in a specific city / region. In addition, in order to specify the seo-optimizers, the so-called operators are used. Let's see what it is and what they are.
Operators Yandex.Wordstat
Suppose for some keyword we are interested in a specific word form and its frequency of requests. Yandex statistics, however, give us this phrase in various combinations. To fix it in the desired form, use the "quotation marks" operator. Here is what he gives us (for the query "best bars"):
- there were: the best bars in the world, in the best Moscow bars, etc .;
- became: the best bars, the best bars, the best bars, etc.
Let us dwell briefly on other existing operators:
- "Exclamation mark" - used to get the exact values of keywords, placed in front of each word. For example, the best! Bars.
- The minus operator excludes certain words from queries. For example, the best bars in Moscow.
- Plus operator - using it, the Yandex query frequency can take into account prepositions and conjunctions in order to show query results only with their use. For example, + how to wash windows.
- "Brackets" and "forward slash" - allow you to group several keywords in one query. For example, vouchers (buy | price | last minute). As a result, you can get information simultaneously on the following requests: "Where to buy vouchers", "Price of a voucher to Egypt", "Last minute vouchers for May"
Operators, in fact, are very useful and significantly affect the results. So, for example, for the keyword "Buy a tea shop", the frequency of Yandex queries without an operator will be 2080 per month, and with the use of "Buy! Tea shop!" - only 67. To select keywords, be sure to consider these nuances, otherwise you run across risk to a large number of "dummy phrases."
Useful advice
In addition to Wordstat.yandex, there is another popular statistics service - Google Adwords. The frequency of Yandex queries may differ from the data obtained using the Google tool. Each of these systems has its own user audience and, therefore, its own indicators. Therefore, to get the best results, it is recommended to check requests using both services, which are currently the largest of those used in our country.
Conclusion
In this article, we talked about the frequency of Yandex queries, how to find it out for specific words and phrases, and how to get the most accurate and useful data on them. The correct selection of keywords is very important for promoting on the Internet and attracting visitors to your resource. That is why services such as Yandex.Wordstat are very popular with SEO companies, copywriters, advertisers and website owners.