Marketing is a special type of human activity that is aimed at meeting the needs and needs that are carried out through exchange. In accordance with this, marketing activities are considered in the following aspects: achieving maximum consumption, maximum satisfaction from consumers, providing as many choices as possible and finally maximizing the quality of life. In the organization of the work of the company a large place is occupied by the development of a marketing mix. This term was first coined by Professor Neil Borden in 1953. It represents the development of all the details related to the product, that is, the development of a marketing mix is ongoing. A marketing mix is a set of factors by which a given company affects the demand of its product. The composition of the marketing mix is different for different industries. There are numerous opportunities in this area that can be combined into four main groups, namely, goods, the price of a marketing mix, and methods for their distribution and promotion. A product is a set of services and products that a firm provides to the market. Each type of product implies a new, individual type of marketing mix. The price of a marketing mix is the amount you pay to get these products. Its tool is a pricing strategy, i.e. price, discounts, payment terms. Distribution methods are a set of activities, the meaning of which is to make the product contact for consumers. Using incentive methods, the company distributes information about the positive qualities of its product and this encourages the consumer to purchase his product. The marketing mix in European reality is most often considered in the form of the “four pi” principle, i.e. a combination of the above four components. The company promotes and advertises its products through various special events, in other words, the company organizes the promotion of its products in order to increase demand and sales. There are many construction products that influence the development of marketing mix . The definition of goods is something that can be used to satisfy needs and requirements. It is offered to markets to acquire and consume. After completing the development of the marketing mix, the firm must make an effort to accurately record marketing expenses. Marketing constantly focuses the company on the market, i.e. determines the current demand, predicts demand, selects those parts of the market on which you need to focus the sale of goods. Also, the company should take care of achieving information about the product and its positive qualities to the consumer, i.e. the firm should develop such a section as advertising in the marketing mix. Thus, increase sales and demand for goods. Advertising in the marketing mix can be carried out in different ways: through radio, television, newspapers and magazines, posters, brochures ... There can be two types of marketing classification, namely the type of goods and the condition of the goods. When developing a product policy, it is always necessary to monitor innovative technologies, ensure the quality and competitiveness of the product, create and optimize the product range, also create effective packaging, analyze and manage the gastrointestinal product. So in this article we studied such sections as the development of the marketing mix, the price in the marketing mix, and advertising in the marketing mix. All these aspects of marketing, especially the development of a marketing mix, need to be studied in business endeavors, in particular in the field of trade and marketing of goods.