Advertising on the rear window of a car is increasingly popular with advertising companies. The market in this area will only gain momentum. Advertising on the rear window of a car is a traditional advertisement. In addition to her, one can also name ads in newspapers, on radio, television, posters, flyers. But unlike all other traditional types of advertising, a bright note on a car is most effective.
Benefits
Traditional species are losing their popularity. As many psychologists note, the human brain has learned to block videos on TV, newspaper ads, and flashy flyers.
Another thing is advertising on the rear window of the car. The product is completely new to our perception. The brain did not learn to block it. In boring traffic jams for many hours among gray monotonous cars, bright, beautiful advertising on the rear window of the car will attract the attention of everyone in the district of potential buyers. Professionally executed, it will be remembered for a long time.
Advertising on the rear window of a car as a business idea
If advertising on cars is effective, why not open an advertising agency in this area? We highlight the main advantages of a business idea:
- A small initial capital to start. Even small financial resources will not impede the progress of the case at the initial stage.
- Great market opportunity. Almost every citizen has a car. Consequently, a huge market for potential sites.
- Market underdevelopment and lack of strong competition in this area. While the niche is not completely filled - you need to act.
Stickers on the rear window. Application Features
This product has a number of features. Namely, the glass of the car is limited in area, the car moves quickly, and contact with potential customers is limited to a few seconds. Based on the foregoing, stickers on the rear window of a passenger vehicle must be applied subject to a number of conditions:
- The font should not be inclined. The letters are clear, bright, understandable, large, with a mandatory interval.
- No complicated inscriptions and long phone numbers. Moreover, it is impossible to “vytyuhivat” on glass inscriptions such as “freight services in the city of Moscow are inexpensive” with ten-digit numbers nearby. The inscription, and especially the number, will not be remembered even if desired.
- A catchy graphic can create a positive image of your advertising campaign.
Thus, advertising on the rear window of a car, the price of which can pleasantly surprise customers, is very effective when used correctly.
A little about the cost of such pleasure. For car owners, the placement of an advertising label depends on individual characteristics. Unfortunately, a product such as advertising on the rear window of a car, the price of which has not yet been clarified, is new in the market. But car owners take the following indicators as a basis:
- Car make, its color, condition, year of manufacture.
- The content of the advertising label. The degree of closing the review on the rear window.
- The number of kilometers traveled.
The average amount that car owners will have to pay to provide an advertising site is approximately $ 10 for 3 months.
Fines and restrictions
Of course, sometimes there are times when advertising on the rear window of a car is illegal. The penalty may be different. Here are some limitations in this area:
- It is impossible to purposefully equip a car under a billboard, technically re-equipping a car. There are cases when there is only one car frame on the road. This is a kind of billboard made with the help of a vehicle.
- It is forbidden to modify a car, for example, dress it in a patty or cheburek.
- Do not put stickers and inscriptions that make it difficult for the driver to see.
These actions may result in a fine in the amount of 30 to 50 thousand rubles.
Advertising production
The self-adhesive films that are used for this allow the use of various types. Both simple one-color stickers, and various combined and painted with all colors.
To make plain plain paper, you need plotter cutting of a vinyl film. Information is obtained from it of an advertising nature. Lettering, numbers, simple logos. Having cut the desired element, the film is glued to the rear window.
For complex multicolor, you need a perforated film. Colorful emblems and logos are printed on it. Its main advantage is not even in colorful shades, but in the possibility of maximum visibility from the passenger compartment.
The combined option is full-color printing using plotter cutting. This view complicates advertising, makes the inscriptions and logos more original.
Minuses
But such advertising has its own negative qualities:
- Short contact with potential buyers. As already noted, in a few seconds an interested client is unlikely to remember the necessary information.
- Restriction in the choice of target audience. For other types, you can optimize costs by correctly building advertising campaigns. In the case of a car on the road, this is unlikely to succeed. You can go for a whole month, having met only a couple of dozen potential customers. And this is only a maximum of one or two sales. Therefore, its effectiveness can be reduced to zero with illiterate use.
- Very limited information. The glass area does not allow for a more detailed description of a product or service.
But despite this, advertising on the rear window of a car for money has a very good potential growth.