All people love when they are remembered, they know their tastes and needs. And this factor makes life very difficult for business companies. Any modern business is aimed at mass customer acquisition, and their retention. And the more customers, the more difficult it is to know the tastes and needs of everyone. But fortunately, technology is developing rapidly, and a new business vision is also emerging rapidly. CRM is a system for building a business, which is based on the knowledge of complete customer information, its retention, systematization and storage in one place. The full interpretation of the abbreviation customer relationship management is literally translated - customer relationship management.
A bit of history
As the saying goes: "The new is the well-forgotten old." CRM system originated in the last century. Before the appearance of large stores, each district of the city had its own local shops. For many years, sellers in them did not change, and the customer base remained the same. Therefore, the seller not only knew all his customers by sight, but could foresee their needs. All the information the seller had to keep in mind. In the modern world, a large company - a seller of customers has a lot, and keeping all the information about them in mind is simply unrealistic. It was for this purpose that it was developed . It allows not only to store all the customer data in one place, but also it automatically collects information about potential customers from the site’s applications, through various chats and messengers.
Advantages of CRM systems:
- Availability of information about each client of the company in one place.
- The ability to find the right information quickly.
- Collection of all reporting data in one place and quick access to them.
- Reporting is automated.
- Control over employees.
- Direct communication between employees of different departments of the same company.
Types of CRM systems
A CRM system is a computer program. It comes in several forms. The first one is . To work with such programs, you do not need to additionally install them on a computer. Work is being done on the Internet. Most of these systems have a corresponding application on the phone. Another type of CRM systems requires additional installation of the program on the computer. Any kind of program is good to use, but of course, the online version is much more convenient. CRM-systems are paid and free. Paid programs provide more options, but for owners of small businesses the free version is quite suitable.
Whether or not to use the CRM system is everyone’s business. But if a person wants to keep up with the times, then he must be well versed in modern technology. It is simply impossible to keep all the information in your head, something is sure to be forgotten. Therefore, it is worth shifting some of the worries to a computer program, and free your head for new ideas.