Hookah room is a relatively new and quite promising area for investment and subsequent earnings. In many areas of our country, this niche is still not occupied, and even if you look at the simplest hookah business plan with calculations, you can see a quick payback with not so big investments.
Naturally, the successful development of this business entirely depends on the quality of the services provided and the type of hookah. Otherwise, with austerity and the purchase of dubious equipment, along with hookah products, you will get only a headache, a lot of trouble and lost money.
A ready-made business plan for a hookah room, described below, involves the subsequent opening in the neighborhood in well-walkable establishments of your city, district or any other settlement (these are restaurants, bars, pubs, cafes and karaoke clubs).
Let's try to answer the basic questions that arise for all novice entrepreneurs. What are the initial costs, what is needed for this, what documents need to be prepared, where to get permits for the provision of services of this kind and other legal nuances (allowing to organize the opening of a hookah). A business plan with all the numbers and calculations will help answer these questions.
It’s worth mentioning right away that starting investments in this business will cost at least 200,000 rubles.
general information
The business plan of the hookah room, as mentioned above, is designed to open next door to restaurant establishments, which implies the presence of visitors with a more or less high level of income.
At the start of the business, you can limit yourself to a small area of the premises - about 10-20 m 2 , which in the first stages will save on rent, which will probably include the services of a dressing room and toilet room.
Schedule and equipment area
The room’s work schedule will be the same as the work schedule of a nearby restaurant or cafe. This hookah business plan is designed for customer service by the businessman himself (at first). With the heyday of the project, you can connect third-party personnel in the person of the employees of the same restaurant where you will rent a room, or any other hired force at your discretion.
Since the large-scale development of one point (increasing the area and visitors) is not always profitable, the hookah business plan will be calculated as a small and “point-like” project. Those. it would be much more profitable to open several points in different areas than to expand one.
It is recommended to equip the hookah room for 4-6 places. The low price for the services provided will be offset by the increased demand of future customers. Due to the small area, the room can be tastefully equipped in a cozy room where customers can relax after a hard day at the aromatic hookah smoke in a leisurely conversation and under the oriental soothing surroundings.
Marketing policy
Close cooperation with the owners of nearby cafes and restaurants is very profitable and is due to the fact that you do not have to invest in advertising your project. Rumors, wishes, advice and calls to action will go among visitors to these restaurants and cafes.
Alternatively, you can order booklets and flyers in conjunction with a neighboring institution that advertises both yours and their services, which will cost exactly half as much.
Noteworthy would be the move on contractual promotions with a restaurant, where, for example, a visitor who ordered dishes for more than 4,000 rubles would have the opportunity to visit the hookah room for only half price.
Hookah (the business plan does not include free advertising) will certainly be recognizable and will be successful if you post information in social groups and on local forums. When things turn around a bit, you can think about a personal Internet resource where customers will get acquainted with the prices held by stocks, proper smoking of a hookah, learn about its dangers, benefits and other useful information.
You can make leaflets and distribute them to the mailboxes of nearby houses, at stops, poles and other passable places. Hookah is very popular among young people, so the emphasis can be placed on visual advertising in educational institutions - institutes, colleges, etc.
Another option
In the event that it is not possible to agree on a neighboring lease with restaurants, as an alternative, it makes sense to start a business in a solid cafe or a good bar. The business plan is aimed at clients with incomes slightly above the average, i.e. one check will be about 1500-2000 rubles.
When the place for the hookah room is determined, it is necessary to do the interior and exterior of the room. The best design option would be an oriental style (as the birthplace of the hookah itself and as a means of additional aesthetic influence on the client).
After you need to purchase high-quality and safe hookahs. On average, one instance of a modern sample will cost 10,000-15,000 rubles. It will be useful to order special pillows that any hand-made masters or any manufacturer of frameless furniture can easily sew to you. Again, it is worth mentioning that all accessories should be made in oriental style.
Required documents
For legitimate entrepreneurship, the hookah business plan provides the following set of documentation:
- documents for registration of IP (the best option would not be stingy with opening an LLC);
- permission to work from the fire services of the district of the corresponding sample;
- service license issued by SES;
- license to sell tobacco products and related ingredients.
An important question that many aspiring entrepreneurs ask is: “Are hookah rooms prohibited by law?” No, not prohibited.
Hookah: a business plan, painted in numbers
The main expenses (per month), which includes the opening of a hookah room:
- Rental of premises - 20,000 rubles.
- Finishing the interior, exterior and repair in general (15-20 m 2 ) - 90,000 rubles.
- Hookah (4-6 pieces) - 60,000 rubles.
- The requirements of fire inspectors and SES (fire extinguishers, sanitary facilities, etc.) - 10,000 rubles.
- Accessories for hookah (tobacco, special coal, etc.) - 20,000 rubles.
A one-time investment in a hookah is 200,000 rubles and 40,000 each month (1 and 5 points).
Project payback period
The return on financial investments, provided that the monthly income is at least 70,000 rubles, will look like this:
- 70,000 (income from services) - 40,000 (rent and accessories) = 30,000 rubles (“on hand” money);
- 200,000 (one-time investment) / 30,000 (net profit) = 6.6 months (return on investment).
The calculations are given without taking into account additional costs for personnel, active advertising and expensive special equipment.
At first, the businessman himself is able to serve a small flow of customers, and with the development of the project, it will be possible to spend on expensive and specific ingredients, coupled with qualified personnel.