There are enough ideas for names for an online store on the Web. Most of them sin by repeated retries on a variety of web resources. And so I want, opening my own business, something non-banal and, most importantly, effective. What, for example, should be a suitable name for an online clothing store? After all, the phrase "What do you call a boat ...", despite being battered, has not lost its relevance.
The sound and original name of the online store should be chosen once and for all. Changing it along the way is highly discouraged. Let's decide on the main factors that need attention when choosing.
The peculiarity of online stores is that each of them has a domain. That is, the address of the site, which is the "work site". The domain is indicated in the address bar in the form of a specific set of letters, and the name of your brainchild should be selected with an eye to this factor.
How to choose?
Let's look at the main criteria that you should not neglect when choosing. And they are as follows:
- The name of your resource must fully reach the target audience.
- Exactly match the products you are about to sell.
- There should be no problems with memorization due to complexity.
- The factors of associativity and eloquence have not been canceled in the same way.
- Of course, the name must be unique.
- Do not forget about such a thing as a stop list.
What does all this mean?
Now we will decipher all of the above in more detail. What does it mean to reach the target audience? This will bring your idea into line with a number of factors, including age and gender, price and social (that is, belonging to a certain group or layer).
As for the price category, basically there are three of them. Low - products of a cheap segment of the market, medium - somewhat more expensive, and high - with emphasis on quality and prestige of the brand. Most stores, including virtual ones, are aimed at middle-class customers.
Your task is to clearly determine to whom exactly you will sell your product. The name for the online store should convey a sense of its price category. So, economy class products will organically look under a comic playful sign, quite casual and simple. If your goal is to create an expensive and prestigious online store, the name should be chosen more pathos and exclusive.
Differences in gender suggest gender orientation. The names of women's online stores are elegant, flirty, delicate. Goods for men should be sold under an officially strict sign. The name for the children's online store is comic, evoking associations with the heroes of fairy tales.
Big and small
Consider dividing customers by age. There are also several categories here:
- Teenage audience (under 21 years old).
- Buyers of young active age (21-30 years).
- Middle-aged clients (approximately 30 to 45 years old).
It should be imagined that shopping in a virtual environment is typical mainly for the younger generation - up to 30 years. If you sell goods to middle-aged people, your sign should be calm, dignified, harmonious. The name for the online store of youth goods may contain a colloquial phrase with elements of slang.
Other nuances
It is even more difficult to take into account the social factor, because it involves a division according to interests, lifestyle, preferred religion, and even subcultures.
To make the name as fully as possible consistent with the product, the principle of associativity is widely used. So, perfumery for many mentally evokes the image of tenderness, underwear - sexuality. Having achieved the necessary associations in the buyer's brain, you will make a giant leap towards your goal.
In no case should the name be too complicated. By “thinking too much”, you risk: the buyer simply cannot remember him. Not to mention the problems with SEO optimization.
What can I recommend in addition
Another key point is uniqueness. The big mistake is to trivially copy competitors' signs. Your case is absolutely unique, remember this.
The peculiarity of the language is that all domain names are written in Latin. Meanwhile, many people find it hard to perceive foreign words. Unfortunately, this is another trap. By creating a name with a complex combination of letters, you risk ruining the idea in the bud.
What is a stop list? Try once and for all to refuse the words included in the list long ago boring and not causing anything but irritation. Most often, these are the prefixes best, vip, elit, shop, top, or gift, perfume, books, CD, which are imposed on everyone's teeth.
We are looking for a name. How and where?
Here are tips to make this difficult task easier for you:
- You can come up with the name of an online store by the name of the best-selling main product.
- Brands that have long passed away come into play - their signs get a second life.
- Try to turn to neumerals. Who are they? Specialists who, for a fee, will compose a name for you for anything - a company, brand, store, and so on.
- It’s commonplace, but it’s acting to sort out well-known beautiful combinations of foreign words. Sometimes it sounds quite stylish.
- Use real last name. So did many currently promoted brands. As a rule, such names are most easily remembered and are free from problems with uniqueness. Difficulties can only be when trying to write transliteration. Not every user will correctly type the necessary words in the search bar. That is why not every surname, even beautiful and sonorous, will be appropriate as a sign of an online store.
And also?
- Beat as a surname the main group of goods. An example is a flower shop called "Tsvetkoff". Although quite commonplace, it looks very advantageous.
- If nothing comes to mind, resort to natural names. Take some exotic place on earth - an island, a river, a mountain - such as Fiji or Malibu. This name always sounds spectacular.
- Sometimes you have to creatively beat the words, sometimes even making a "random" typo within the limits of the reasonable.
- Often the name of the product (shoes, clothes, etc.) is translated into another foreign language (Spanish, Italian, French). The meaning is the same, but the sound is completely different, mysterious and mysterious.
- Name words are supplemented with unexpected prefixes or suffixes (podarkos).
Name of online stores: list of sample options
Here are the most win-win words that are always and everywhere suitable:
- The name for the online clothing store (female) is “Lady”, “Glamor”, “Face”, “Versailles”, “Chic”, “Beauty”, “Coquette”, “Ecstasy”, “Eve”, “World of Beauty” .
- For men, the following options are suitable - "Gentleman", "Estet", "Big people" (for "royal" sizes).
- The name of the online children's clothing store is “Top-Top”, “Baby”, “Baby”, “Bambi”, “Baby Doll”, “Casper”.
- In the name of the shoe store, you can use the words "Slipper", "Step", "Top-top", "Botik".
- When it comes to underwear - Ecstasy, Cleopatra, Magnolia, Eve, Tenderness, Temptation, Intimacy, Orchid.
- For a furniture store - "Interior", "Elite", "Comfort", "Continent", "Your House", "Empire", "Cosiness", "Harmony", "Corner", "Estet".
- For flower - "Lotus", "Gardenia", "Oasis", "Flower world (or paradise)", "Camellia", "Flora", "Edelweiss", "Fantasy", "Orchid", "Flamingo", "Florence "
Other examples of online store names
- If you are going to sell household chemicals - "Shine", "Snow White", "Alternative", "Sorceress", "Cinderella", "Freshness", "Lotus", "Chistyulya", "Shine", "Moidodyr", "Fairy" , "Aroma."
- For an online gift store, the words “Divo”, “Casket”, “Positive”, “Present” are suitable.
- Options for those who sell computers and office equipment are Bit, Omega, Byte, Ultra, Hacker, Virus, Spectrum, Portal, Forum, Enter .
- Sale of building materials - "Megastroy", "Decor", "Boss", "Eurostroy", "Pyramid", "Economy Builder", "Master", "StroyGid".
The task of inventing a name is to successfully combine a suitable word with a convenient transliteration of it in a domain name. The problem is also that most of the existing domains have long been firmly occupied. Many at any cost seek to buy a suitable name. If you are one of them, then know that specialized agencies can provide such a service.
How to choose a domain name?
When choosing its owners, many serious mistakes are made. The main thing is that it coincides with the name of the store. Then the address of your resource will be easier to remember and drive into the search bar.
But is it possible to do without a name at all, limiting ourselves to, say, an IP address? At the same time, saving on a domain name!
Figures to the client, as a rule, do not say anything and are rarely remembered. Spending on the purchase of a decent domain with a resounding, memorable and easy name, we will do a lot for our online store.
It is no secret that shorter names are easier to remember. Cybersquatters (domain name hunters) are buying up sonorous and short names with their subsequent resale for very decent money. A long name is only suitable when a site with an extremely narrow topic includes the main key request. In this case, you will be provided with good SEO-promotion of the store.
The importance of pronunciation
Even a short name should be associated with something. It cannot be just a meaningless set of letters or numbers. In extreme cases, the abbreviation of the first letters of the store’s name is suitable (if it consists, for example, of three or more words).
The pronunciation of the domain in the Russian version should also be unambiguous. Many Latin letters by Russian-speaking users are read in different ways (especially by those who are not strong in languages). In such cases, there is a risk that the name you said on the phone when typing in the address bar will be shamelessly turned over and will not be on your site at all.
Cyrillic in the use of a domain name is strongly not recommended. She still has not taken root on the Internet so much that it can be reflected in various programs as a set of special characters devoid of any meaning.
In order not to break the tongue
Hard-to-pronounce names requiring letter-by-word dictation over the phone for almost every second client should also be avoided. If possible, prefer domains that do not contain hyphens or numbers. The latter should be used only when they carry a generally accepted meaning. For example, 24 (your company’s working hours are round-the-clock). In other cases, numbers in the domain that do not contain any semantic load are completely redundant.
The domain name, like the name for the online store itself, must correspond to the severity of the site. Unless you plan to sell balloons and crackers, avoid the "funny" slang words that will noticeably lower the prestige of your decent online store, especially when it comes to selling expensive hardware, jewelry or climate equipment.
Try not to include geographical terms, references to the city and region in the domain name . Who knows how your business will unfold in a year or two. Perhaps you will reach a whole new level. The name of the native city in the address bar will significantly limit you in the search for new customers.
Down with the negative
Negative and regressive words, as well as the prefixes "not" in the name, are best avoided, and superstition has nothing to do with it. It is human nature to “ignore” these prefixes, and the meaning changes to the exact opposite. It is better to focus on positive and cheerful mood.
Lack of originality is also a rather serious problem. How not to get lost among many competing stores? Like it or not, you’ll have to smash your head. As a last resort, it’s not a sin to go bankrupt for the services of naming specialists.
Check all the selected options according to the above criteria and figure out which one is the most working. Wouldn't he have to change it hastily after some time? Is it possible to ideally work under a given name for an unlimited time? Of course, the domain is subject to change. Technically, this is not difficult. But if you expect to turn your name into a brand, then such a replacement is completely useless to you. It is better to spend some time, money and effort on selecting the most successful and beautiful name of the online store now, than after a year to change the logo, re-print business cards and edit the contextual advertisement.