How to choose the right size for business cards, paper and design?

We have long been accustomed to the fact that people constantly give us their business cards. Yes, and we ourselves have already become a habit, especially if we are engaged in any activity. Thanks to these cards, people learn about us and remember. Business cards have become so firmly entrenched in our lives that the etiquette of their delivery and receipt, various norms and rules regarding the treatment of them have already appeared.

business card size

Business card size matters

First, let's decide what the format of these rectangles should be. The standard size of a business card that fits in a card holder is 5 by 9 cm. A larger card will not fit anywhere and will most likely be discarded or lost, as it will turn out to be non-standard. Making smaller business cards even more pointless. And information on such a piece of paper is almost impossible to place, and it will be too small and inconvenient. It is impossible to select your business card with the help of resizing, you only harm your image. It is better to focus all attention on the paper for your card and its design, which should reflect your own essence or the essence of your company. They are personal when they carry information about you personally. As well as business related to your business or work and indicating the name of the company with your surname.

Choose paper

business paper

Paper for business cards must be thick so that it does not tear in a pocket or card holder and does not wrinkle in your hands. Cards on mother-of-pearl paper, although simple, are glistened upon closer examination. Latex spraying gives the paper a rubber effect and resembles rose petals to the touch. A business card on rough paper of absolute whiteness is the latest fashion trend that has conquered the whole world. Very often, designer sheets are used to make cards. The type of paper does not affect the size of the business card.

How to choose a design?

business card design

Also, you should thoroughly work out the design of business cards that you will constantly use. For a serious company, bright colors will not work, but if you are working in the field of entertainment, then all the colors are at your service. Black, white and red colors are very popular. In addition, you need to choose the right font, which will be interesting and intricate and at the same time readable. You can choose a beautiful pattern, some catchy image or insert a company logo. If you cannot come up with a design yourself, then you should turn to professionals. The size of the business card you have chosen should contain the name, surname and patronymic of the owner, his field of activity and contact information. The latter should stand out and catch the eye more than the drawings. A business card can be either one-sided or two-sided. In Europe, the second type is considered a sign of bad taste, since the back side must remain clean so that the person who received the card can make notes on it. If you want to order a business card, you must follow all the rules, or not do it at all, so as not to show your ignorance and bad taste.

Source: https://habr.com/ru/post/A6240/


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