Groups in the popular social network VKontakte are created for various purposes: attracting potential buyers, advertising their products, brand, maintaining customer loyalty, capitalizing on advertising placed in the community, and so on. All this is impossible without advancement. The fact is that those groups and communities that are very popular and have a huge number of users are most interesting to other people, and therefore more profitable from any point of view. The promotion service is provided by many marketing and advertising agencies, and you can easily turn to them. But often the owners of communities in a social network have a reasonable question: how to promote the VKontakte group on their own and is it even possible? It is to him that we will try to answer in this article.
What is necessary?
Before promoting a group, you need to create it, come up with a bright and memorable name, add content (at least 20-30 posts). It is also necessary to determine which users it is oriented to (teenagers, businessmen, etc.), how many participants you would like to see, how much you are willing to spend on promotion (if you wondered how to promote the VKontakte group for free, then you are forced to disappoint is impossible). We figured it out.
How to promote VKontakte group? Stage 1
We attract as many participants as possible to the group. This can be done in several ways:
- Send invitations to your friends through private messages and through the "wall" (a time-consuming and not always effective way).
- Advertising in other communities of the already popular VKontakte, similar in theme to yours. Here you need to be prepared to spend money, as it is unlikely that any of the owners of such groups will cooperate with you just like that.
- Contextual advertising in search engines and in the social network itself. The main advantage of this method is the ability to attract users that are potentially interesting to you (that is, you yourself can specify how old the participants should be, city of residence, interests, etc.), and minus the high cost.
- How to promote VKontakte group through search engine optimization? Pretty simple: you need to calculate high-frequency queries and low-frequency queries regarding thematic group names. Calling a community is wiser than low-frequency, as it will be easier to promote it in a search engine.
How to promote VKontakte group? Stage 2
Fill the group with content. After you get at least 5,000 - 6,000 thousand users, you can take up posts. Add daily news and information to the group. Try to make posts bright and not too long, add pictures.
How to promote VKontakte group? Stage 3
We attract the attention of users. In order for people to visit your group as often as possible, try to lure them. Arrange a promotion with a further prize draw for any actions of the participants (for example, who will guess a riddle or post more group entries on his page and so on).