Place a banner on the site in order to most effectively promote your web project on the Web. This is the most popular method of advertising on the Internet, which helps both start-ups and well-known companies to express themselves and attract new visitors.
But in order to place a banner on the site, first you need to take it somewhere. There are two ways to do this:
- draw yourself;
- take the finished image from another site.
The second method is mainly used when you need to advertise a partner site (for example, Yandex). Manually, most often, those banners are drawn that personally advertise your products. They are then posted on other sites.
Why do we need banners?
Their main goal is to attract a large number of users to their Internet resource. But in addition to this, banners perform another task - they form an idea of the company, promote its brand and a positive image. They can also advertise any paid services, while helping owners of online stores.
The banner of a partner site will bring you a percentage for sales or just a reward for clicking on the link. This is a great type of extra income on your web resource.
How to create a banner for the site?
If you decide to advertise another resource on your website, then everything is simple. Go to this resource and look for a column about the partnership agreement there. In addition, there you can simply place the banner you need (another name is the site button) and instructions for its placement.
But if you decide to create your own banner on the site, then you will inevitably come across a number of issues that must be resolved before the start of the process.
Image Sizes
Of course, you can create a banner with any size, and then look for sites on which it can be placed. However, most web resources have commonly accepted standardized sizes for advertising images. Here are the most popular of them: 728x90, 468x60, 336x280, 300x600, 300x250, 250x250, 234x60, 200x200, 180x150, 160x600, 125x125, 120x600, 120x240. Most likely, this entire set will not be available on each site, but the information on the affiliate program will indicate specific requirements for your banner.
Banner view
By the method of implementation, banners are divided into three categories:
- Static This is an ordinary still image. This method is convenient for its simplicity and low weight of the picture, but there is a significant drawback - the relatively low attractiveness and effectiveness.
- Animated. This banner is a gif animation. This is just the opposite: high efficiency, but high file weight.
- Flash or Java banner. This is the most difficult to implement advertising option. In fact, it is a small program in which soundtracks, beautiful visual effects, and even interactivity can be present. Here, efficiency and expressiveness are already at the highest level, but creating such an application is difficult enough, moreover, this process requires good knowledge in the field of creating flash animation. Do not forget that this technology is relatively new, so some older versions of browsers may not support it, as a result of which your ingenious creation will simply not be visible.
Banner application
For all three types of advertising you will need separate programs. For a static image , CorelDraw or GIMP is suitable, for animation - Easy GIF Animator, and a flash banner on a site is easiest to create in Adobe Flash.