"Edosh": reviews. Trading network "Edosha", products "Edosha"

On the Russian market, and not only already (also in Belarus, Kazakhstan, Ukraine, Armenia), a network hypermarket of "Edosha" products is developing. Reviews from grateful customers of this company are not uncommon on the Internet. Meanwhile, her age is only 2 years. Nevertheless, the Edoshi Internet resource attracts buyers with the same intensity as the familiar “network bison” (who have been working on the Russian market for about 20 years). What is the secret to such success? Probably in management, he is purely Russian.

By the way, unlike many network companies in Moscow, "Edosh." St. Petersburg, Moskovskaya metro station, Naberezhnaya Obvodnogo Kanala street , houses 134–138 (even), building 425, letter A, room 121 N, of. No. 197 - this is the legal address of its central office.

The head of the company

Vladimir Soloshenko is not a newcomer to the business, behind him were the diamond level of the networker and the experience of organizing joint-stock companies. He is professional, sociable, well versed in the nuances of MLM. He managed to say his own individual word in the network business: he created a powerful project in Russia that has become international - the chain of stores "Edosha" based on food products with a reasonable shelf life.

Dynamics of the development of "Edoshi"

In fact, his brainchild is a hybrid of an effective wholesale and retail trading company with an installed “engine" in it - MLM. Management is thought out organizationally: the composition of sets is adjusted and implementation is predicted (by the number of partners and their average growth), inventory is clearly tracked. If the expanded regional office wants to open a store or cost-effective food production, the position of the central office is traditionally affirmative: please (why not help serious people?). In addition, the center will leverage such partners with half of the capital costs. As you can see, the project - "Edosh" is economically justified creatively and competently.

Wordstat statistics on this project are unambiguous and concise: the fastest growing project on the Russian market. If in December 2013, 75,000 people a day went to the website of Edoshi direct sales company, then in April 2014 there were already 120,000 people. And this is already the level of Amway, Avon, Faberlic, Oriflame.

Direct Selling Product Basis

The main stake in this business is made by the founders on the real product - food. Those. for goods with inelastic demand (all people daily are consumers of food). Moreover, a strict demand was immediately put forward to suppliers: only high-quality products. Thus, through the founding documentation, achievement of competitive advantages is already envisaged. There is only one criterion: only the highest quality, the most bought according to the criterion “I would have acquired it myself”. In addition, in any city there are quite a lot of personnel for such a business, who know the market and market conditions. What gives Edosh such people?

Feedback from existing traditional merchants who have felt professional competition from the partners of the company in question indicate - the possibility of self-realization!

Structure development

This Edosha online hypermarket (which distinguishes it from other direct selling companies) is not strictly tied to the branded products of certain companies that promote themselves in the market. His specialization is basically good quality products. This is an extremely flexible, and therefore a promising approach, voiced in the film by the great Gaidai (“Look at questions more broadly, but softer people”). Competitors understand the prospects of such views and scream in a panic: "Eat - a divorce!" (the method of black PR tested at us).

Why are they so nervous? And because the regional representative offices of the hypermarket under consideration got a universal tool in their hands (they want to work locally with the wholesalers there - please, there is an opportunity to develop the production of semi-finished products on the ground - please). By the way, such a thing is already turning into a significant "production sector" of the hypermarket. The Edoshi manufacturers also find themselves in a centralized structure, and it is easier for them to cope with regulatory authorities, as lawyers from the company's central office will shoulder up on certain issues. Such a meaningful business is another reason for competitors to shout: "Eating is a divorce!"

It is worth emphasizing separately in order to quickly respond to the constructive proposals of business people in the field, the central office of "Edoshi" not only gives them their proprietary shell and software, but also helps to make capital investments. Therefore, think for yourself whether "Edosh" is a divorce or not.

Commercial network

Not a trade on the Internet operates a single "Edosh" (we will consider this below). We have already mentioned its production units. First, let’s talk about how under the wing of this company MLM stores sprout like seeds.

A slender algorithm works. First, the proper volume of partner registration is formed in the region (under pressure from the MLM engine). Partners organize a stable turnover by regularly purchasing standard branded sets (their contents - see table 2). Upon reaching a monthly turnover of 0.5 million rubles, the Edosha retail chain is replenished with a new company store. The constituent shareholders meeting forming the CJSC is being assembled, documents are being drawn up, registration is being made. Doesn't it look logical?

Local partners receive appropriate documentary permission for such a step. At first, and this is natural, a store was founded in the region of the central office - in St. Petersburg (this is a fundamental structural moment.) The first regional store from the company was opened in Nizhny Novgorod. By the way, dear readers, you yourself can easily find on the Internet a speech by Vladimir Soloshenko on this subject. Further, taking advantage of favorable conditions, company stores opened in various regions. (see table 1)

Table 1. Trading network

City location	Shops "Edosh" - addresses
Bryansk	Bezhitskaya street, 7
Vladivostok	17 Chasovitina street
Volzhsky	53 Mira Street
Vologda	52 Maltseva street
Ivanovo	Kukonkovy street, 89 A
Izhevsk	Udmurtskaya street, 214
Kazan	Gafuri street, house 50
Kirov	44 Herzen Street
Krasnodar	86 Dostoevsky Street (works in test mode)
Nizhny Novgorod	Culture street, 112
Novosibirsk	Pisareva street, house 60 (test mode)
Omsk	Yeniseyskaya street, house 1
Eagle	Komsomolskaya street, 269
Priozersk	5 Privokzalnaya street
Samara	street Revolutionary, house 155
St. Petersburg	Tipanova street, house 19
Syktyvkar	Pervomaiskaya street, 25
Cherkessk	321 Oktyabrskaya street
Yaroslavl	52 Leningradsky Avenue

We add that the trade network "Edosh" is growing dynamically. This year, replenishment is planned at the expense of stores in the republics and CIS countries: Belarus, Ukraine, Kazakhstan, Armenia.

Internet sector of the company

And yet, the company serves a larger territory of Russia in the regions both as an online store for the delivery of products and industrial goods, and as high-quality cooking, delivering home-cooked food to the customer’s office or home.

A wide range of products offers "Edosha". The online store serves consumers (we are talking about "simple" buyers of the company's goods, that is, not building its business) who have purchased a branded plastic card. Its price is 50 rubles. You can order goods directly on the website or by phone of a regional representative office. Your order is expected from 10:00 in the morning to 23:00 in the evening. The order is delivered quickly enough - from 40 minutes to an hour and a half. This is used by many offices, having organized their meals with the help of "Eat". Delivery of the order at a price of 700 rubles is free. In St. Petersburg, there is also a system of discounts for delivery within the ring road.

Who prefers a “lazy purchase" by simply opening the "Edosh" site on his PC? The online store is beneficial for business people; mothers, “attached” to young children; pensioners who are physically difficult to make purchases in person; people who are short of time.

Newcomer Partner

The new partner of the company buys her card from the sponsor for 100 rubles and fills out the account sheet that was handed to him (which Edosha is guided by when recruiting). Registration consists in fixing the information base of the company’s website with partner information (name, passport, address, number of the registration sheet) in conjunction with the registration number of the sponsor.

Thus, according to the considered new client, the site records the levels according to its branch (the new partner of the company is the first level, the sponsor is the second level). In this case, the recruit must immediately make a purchase for 3,500 rubles.

After registering and becoming a partner, this recruit can further attract other (new) partners to the company. That is, a metamorphosis occurs: from a novice to a sponsor. The more actively he will attract, the higher his level will be. So the network "Edosh" is formed.

In such activities, the partner of the company should not focus on the "mechanical" purchase - sale of sets, content with only a retail margin, but, in fact, on MLM. That is, in the latter case, this is a targeted sale of cards to partners and efforts to maintain the existing multi-level network.

Bonus Profit

What motivation is taken into account? Each level of the constructed branch receives bonus profit from the purchase of its sets and goods purchased by the partners of the company attracted by it. According to the rules of the company, a fully formed branch has seven levels under it.

Bonus profit of a person depends on what level he is at. The first level receives 1%, the second - 2%, etc ... the seventh - 7%. To become the head of a branch, or, to use corporate slang as “close the director”, you need a branch of 142 people. In it, 28% of the value of all goods purchased by the branch is subject to distribution. Good profitability system inherent!

Highest career levels of MLM "Eat"

Having achieved the title of director, the Edoshi partner increases his bonus income by one position, that is, he gets from the highest level 2% of the amount of purchases, and from the first 7%. In total, he receives an income of 35%.

It should be recognized right away - not everyone succeeds. However, agree that this is a good incentive. The director, having achieved his status (on one branch), “is expanding the branches” yet. In addition, they "grow in depth." Representatives of the level "below it" themselves build up the "seven-story pyramid" and thus become directors. What motivation is provided for the “advanced director”? Having “grown” in this way two directors, he becomes a “silver director”, three - “gold”, four - “sapphire”, five - “emerald”, six - “diamond”. The bonus profitability of top-level directors consists of 2% of the turnover of lower directors, as well as 1% of the entire downstream structure. In addition, directors receive a one-time bonus for the achieved status: from 60 thousand rubles for “silver” to 180 thousand rubles for “diamond”.

MLM Starting Point - Product Sets

Directorate is the party of the company. And everyday is a set of products. We will talk about them. This network company recruits partners, registering them and providing the opportunity for centralized accounting, receiving funds.

Specificity - the sale of food products simplifies the business: no presentations are required for buyers, only high-quality goods are needed. The price for it is established by the representative offices of the Edosha hypermarket for the region. Customer reviews, regional sales practices - all these factors are taken into account. The accrued trade allowance, as MLM functions, forms both the profit from the sale and bonuses distributed according to the pyramid principle.

The system of so-called “ready-made kits” is calibrated for a single price for the current 11 kits: 3000 rubles. for a set of products plus 300 rubles. - for delivery. You can see the approximate composition of the packages in force as of May 10, 2014 from the Edosha direct sales company in Table 2. Each product is of known high quality. To add a comment to the table, we presented to your attention the Edozy sets in a somewhat simplified form, reducing some generic products (for example, cereals) to one record of “different cereals”.

Table 2. Valid as of 05.10.2014 standard sets of the company "Edosha"

Valid on 05/10/2014 sets	Edosh Products
Quick start (set number 1)	Plastic card "Edosh" (40); registration sheet (40); advertising booklet (2); advertising calendar (40); advertising flyers (200).
Opening soon (set number 2)	Plastic card "Edosh" (35); registration sheet (35); advertising booklet (2); promotional calendar (35); advertising flyers (200); advertising flyers "New Store" (100); advertising leaflets "New Year" (100); advertising flyers “For Women's Day” (100).
Clean business (set number 3)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet (1); promotional calendar (20); advertising flyers (100); different paper napkins (5); cotton buds AMRA (200); SAFEGUARD liquid soap (1); toothbrush ORAL_B (1); different toothpaste Blend-a-med (2); soap SAFEGUARD and CAMAY (2 different each); paper towels (1); toilet paper (3); ARIEL powder machine (1); FAIRY dishwashing liquid (2); PROPER liquid for surface (1); cleaning powder "Pemoxol" (1); kitchen sponges (10).
Tasty business (set No. 4)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet "Edosh Company" (1); promotional calendar (20); advertising flyers (100); canned food (ham, olives, peas, corn, pork tongues, cod liver, sprats, pineapples, apricots - 1 can each); packaging (black tea, green tea, ketchup, pomelo, large raisins, medium raisins, walnuts, pistachios, dried apricots, seeds, cocoa, coffee - 1 package each), granulated sugar (1800 g).
Useful business (set number 5)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet (1); promotional calendar (20); advertising flyers (100); different croissants (3 pack); different beans (2 w / w); peas, corn, black tea, different pasta (4); different flakes (4); different cereals (7); packaging (nuts, raisins, dried apricots, pomelo - 1 pc.); sugar 1800
Simple business (set No. 6)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet (1); advertising calendar "Edosh Company" (20); advertising flyers (100); canned food (mackerel, pink salmon, sprats, green olives, black olives, green peas - 1 jar each); different caramel 3 pack; flour 2 kg; sunflower oil 2 bottles .; different toilet paper - 2 pcs.; napkins (1); packaging (packaged cookies, chocolate cookies, cereals - 1 package each); different chocolate bar - 2 pcs.; different cereals - 6; coffee, salt, different pasta - 5; granulated sugar 1800
Fish business (set No. 9)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet (1); promotional calendar (20); advertising flyers (100); canned food (2 pcs each - pink salmon, mackerel, sardinella, cod liver, sprats, tuna oil, tuna juice, saury); sardine - 1 w / w; sunflower oil -1 bottle .; corn oil 1 bottle .; different cereals - 4; different pasta - 5; iodized salt - 5; granulated sugar - 1800 g.
Family business (set No. 10)	Plastic card "Edosha Hypermarket" (20); registration sheet (20); advertising booklet (1); promotional calendar (20); advertising flyers (100); FAIRY liquid different for cookware (2); GARNIER shampoo (1); cream soap "FALCON" (1); shower gel "FALCON" - (1); paper scarves (10); toothpaste Blend-a-med (1); soap SAFEGUARD miscellaneous (2); different types of women's pads (2); kitchen sponges (1); different paper napkins (5); different toothpaste (2); toothbrush ORAL_B (1); cotton pads (1); DOSIA powder machine (1).
Universal home (set number 11)	Miscellaneous cookies (2); waffles (1); sweets (3); tea (1); coffee (1); sugar 900 g; different pasta (5); different cereals (5); canned food (pickled cucumbers, beans, peas, corn, ham, pork tongues, pork, beef, pink salmon, sprats, cod liver - 1 w / w each); sunflower oil (1); iodized salt (1); different paper napkins (2); handkerchiefs (1); Blend-a-med toothpaste (1); washing liquid PROPER (1); FAIRY liquid for dishes (1); kitchen sponges (1); cotton pads (1); cotton buds (1); different napkins (2); different soap (4); toilet paper (1); paper towels (1).
Homemade meat (set number 12)	Different cereals (10); different pasta (3); granulated sugar 900 g; sunflower oil (1); canned food (pitted olives, champignons, corn, peas, ketchup, pork tongues - 1 w / w each); canned food (pitted olives, stewed ham, pork ham, beef; goose meat, duck meat, turkey meat, stewed pork - 2 can each; canned food (stewed beef, stewed pork - 3 pcs each); oatmeal (1 pack.)
Sweet business (set number 8)	Plastic card "Edosh" (20); registration sheet (20); advertising booklet (1); promotional calendar (20); advertising flyers (100); granulated sugar (2000 g); different coffee (3); different tea (2); different chocolate candies (8); waffle cake (1); dessert (1); Sugar Nursery cookies (1).

Conclusion

There is no doubt that Edosha LLC demonstrates significant development potential. However, activities in the field of MLM require specific professional skills. Not everyone does it. Therefore, you should not pay attention to the grumbling in the reviews of losers who claim that the level of the director is practically impossible. Indeed, the practice of a growing network indicates the opposite.

This direct sales company has a great future because of its philosophy of flexible orientation in the product market and the rejection of dogma in the design of the company’s structure.