Today, advertising has become an integral part of everyday life. She accompanies us everywhere: on the way to work, while walking around the city, in transport, on TV screens. One type of advertising that is gradually fading into the background, but still remains an effective way to attract customers, is a text ad.
This article will discuss the main factors that affect the quality and effectiveness of advertising. That is, it will be told how to write an announcement, examples of various options will also be presented. It will indicate what major errors are made when submitting it.
The main components of the ad
- Carefully choose your title. Do not make it very long or too short. The optimal length is 50-60 characters. This plays a big role, because if the reader does not like the name, he will not even read further.
- So that the reader does not have any questions, the ad text should be as detailed as possible, explain what exactly you are offering. You need to write in plain language, for people.
- Having a photograph will significantly increase the chances of selling a service or product in the shortest possible time. Thanks to it, the reader can clearly see and understand whether he needs it or not.
- If possible, you must add the address, because many immediately pay attention to the location so that you do not have to spend a lot of time on the trip. It will be enough to indicate the area and street where you live.
The right example of a sales ad
Title: Working, powerful black computer.
Description: Selling a computer in working condition. System requirements: ... (Intel inside 2.2 GHz ...). Great for both games and work.
Cost: 10,000 rubles.
Availability of photos: There are 4 photos.
Wrong Example
Title: Computer, selling computer, cheap computer.
Description: Selling a computer, computer store, accessories. Buy a computer. Laptop store.
Cost: 10,000 rubles.
Availability of photograph: None.
This example declaration is not acceptable. It looks like a collection of words, and no one will pay attention to it, since it looks like spam.
How to place a job advertisement
The issue of posting a job advertisement should be taken as seriously as the submission of advertisements. And what can attract the reader these days?
Ad Writing Algorithm
1. A larger volume of text always attracts the attention of those who need work better. You can, of course, place a standard, unremarkable ad and be content with "second grade".
2. The volume is followed by an image. Logically, everyone reads the same way, from left to right, and, of course, from top to bottom. Therefore, it would be wise to print it at the top, at the beginning of the page. Since your ad is of a business nature, it will be most effective to place a company logo.
3. It is important to convince the applicant that it is your company that is the best and worthy to be wanted to work in.
It is important for any self-respecting company to recruit ambitious, hardworking employees. Their eyes should burn, and their main goal is simply to be high earnings. The main thing is to convince them that you are exactly the company that can satisfy all their needs and help provide for their families. It’s even better to show how “powerful” your enterprise is, and if it’s not, prove that you are moving in this direction.
4. The next step is to tell you why you started looking for an employee.
Ad Example
The construction company will hire a loader and sales representative.
The requirements for applicants for the company are serious. This suggests that wages will be decent. A similar company posted the same ad, the only difference was a huge list of vacancies, which immediately attracted attention. It follows that the workers very often quit and thereby create a huge turnover. This can only indicate shortcomings in wages or senior staff.
Original example
If people were soulless and did not know such a wonderful feeling as love, we would not need an experienced employee for our restaurant. One American charmed our pride and took it back to his homeland. We sincerely wish her happiness, but we don’t envy ourselves, since it will be hard to find a worthy employee who ... (after that there were requirements for the applicant).
At first glance, this example ad is more like a novel. But such examples of advertisements will help attract readers with their unusualness and stand out among competitors. As for the reasons for finding employees, a popular answer is to open a new office or create a new direction.
Until that moment, everything written was a preparatory part. The main detail of the announcement is the title of the post. Do not come up with unknown vacancies, as this will only push away. The simpler and clearer the position, the more you invite potential employees for an interview. An exception may be only those companies that initially want to protect themselves from the calls of uneducated people. You can also specify the number of employees needed - this will determine who is ready to compete for a place in the sun, and who came just to sit in his pants.
The last and no less important point in the announcement will be the requirements for the applicant and contact details.
It is advisable that all of the above be included in your job postings. An example of such recruitment messages can be seen in large and experienced companies.
How to achieve effective advertisements?
Examples of advertisements can be seen everywhere: on the street, on TV, and especially on the Internet. Their main feature is the specifics. In other words, you should not mislead potential customers. That is, if a person is interested in buying a washing machine, you should immediately assure him that it is you who will help him in the acquisition. If keywords are entered in the ad, then each time you request phrases you enter, the user will be directed to your page, thereby increasing demand. Having a price or an opportunity to get a discount will even make the client think about the benefits of acquiring from you. Properly selected keywords will save you money and will not cause negative emotions for users.
To increase the chances of your advertising campaign, you need to create separate groups in which all kinds of options for keywords will be registered. Before this, write all the information that may interest the visitor. If it is not enough to satisfy his needs, he will go to your competitors. The last, but no less important remark is this: in no case should you use the name of the company or site in the heading, since first of all the client is looking for the product, and who sells it can be found on the site.
Cash Ad
It is an ordinary form. You can get an example from any bank. The cash contribution announcement includes a receipt issued by the bank. It is needed in order to certify you that you have received the money that has arrived in your current account.
It’s worth noting that it doesn’t matter which example of ad you use as a basis. In any case, if you correctly and meaningfully come up with a text, you can interest absolutely any reader, even if he does not need it.