Instagram is a newcomer to the world of social networks. And although it has a growing number of users exponentially, it still does not have its own tools for promoting business projects. Although today on Instagram there are thousands of online trading accounts that make successful sales. But still to come! Facebook and Vkontakte took many years to create advertising and marketing tools. Today, you can earn money on advertising on Instagram using the Facebook advertising manager .
Define a strategy
Before setting up advertising on Instagram, you need to determine what the goal of this company will be. Today there are many strategies, but for social networks, only two are most relevant.
- Subscribe to an account. That is, the goal is not to immediately sell. The main thing is to attract and interest a potential customer, so that, if necessary, he immediately took advantage of the offered goods or services.
- A visit to the site or the so-called "forehead sale." Not the most effective way on the advertising exchange on Instagram, but it is also effective.
Create an account
To start creating advertising on Instagram, you need to have a Facebook account. If it does not exist, then you should register and fill out the page with minimal information about yourself. Through Facebook , Instagram ads will be created and monitored.
Account Linking
So, the Facebook account has been created, now you need to bind it to the existing one on Instagram. This happens through the business manager business.facebook.com, in which you also need to register by clicking the "Create Account" menu. Next, click "Company Setup" and here we select "Instagram Accounts" and again fill out the form that appears. Binding completed.
To check its success, you need to go to the Facebook advertising manager - Ads manager. You can set up advertising on Instagram both using it and using the more advanced Power Editor panel. This tool has more features and is designed to manage multiple accounts simultaneously.
Choose a target
When creating targeted advertising on Instagram, the most important thing is to choose the goals and objectives of the future advertising company. By clicking on the menu item "Create an ad" in Adsmanager, a whole list of goals is offered, with which further Facebook and Instagram will already independently optimize advertising.
There are three strategies:
- Fame . That is, the main goal is for the advertisement to be remembered and recognized by the masses.
- Lida Focus on direct contact and interaction with a potential consumer.
- Conversion A specific action must be taken by the client.
Subsequently, if there is a desire to change something, then you can set up advertising on Instagram, as well as set new goals for the company in a few clicks.
Setting up an advertising company
The advertising exchange on Instagram offers an extensive range of settings that are selected after the goal is selected and the name of the advertising campaign is coined:
- Conversion It is necessary to set a specific action during which the lead will be considered successfully completed. To do this, use the "Site" menu and the Difene a new custom conversion submenu. Here we indicate the link to the final page, then the code that we received should be inserted on the site between the </body> tag.
- General characteristics of the audience . You should choose the audience as early as possible, the success of the advertising company depends on this.
- Individual audience. For a new advertising campaign, this item is superfluous. Subsequently, having studied in detail the basics of how to advertise on Instagram and having a circle of regular customers, in this menu you can specify their data by which Facebook can create an individual group.
- Places . We select the location of potential customers. You can even choose the limits of one settlement.
- Age .
- Paul
- Languages . No comments are needed for these items. Everything is very clear and simple.
- Detailed audience settings. This setting item should be given as much time and attention as possible. Selecting the characteristics in the list, on the right, the system immediately calculates the approximate coverage of the target audience. Here you can set up an advertising company in such a way as to get the maximum profit with minimum expenses.
- Targeting Here you can register the interests and behavior of people. It's no secret to anyone that social networks record their users' actions every minute and then first of all show the news or advertisements that most closely correspond to their early requests.
- Communication. In this subparagraph, before you advertise on Instagram, you can connect subscribers from the Facebook group. But this is provided that it exists.
Placement
Studying the question "How to set up advertising on Instagram, you need to configure the placements of a future advertising company accordingly.
Devices You must choose which types of devices the ad will be shown on. The choice is not great - only a PC, only mobile or everywhere.
The expanded parameters . For beginners, you should not change anything here, since it is not yet possible to accurately predict the behavior of potential customers.
Since the advertising company will only be directed to Instagram, you should ignore the option "Show ads on Facebook." Since it will not be possible to subsequently separate the results of the advertising company separately in each social network.
Budget and Schedule
This is the final item in setting up targeted advertising on Instagram. Here you determine the cost and duration of the advertising campaign.
- Money and time . So, here you can get the answer to the question "How much does advertising on Instagram cost?"
- The budget . You can install it for one day or immediately for the entire period of the company. The minimum cost for ruble accounts is 60 rubles, and for dollar accounts - 5 dollars.
- Schedule You can choose a specific time period for the company or continuous ad display.
- Optimization . This subclause establishes the action that will be considered effective.
- Conversion window . The time period for which the client must decide on the creation of the application.
- The amount of the bet . Better to select the value "Auto". Otherwise, if the rate is underestimated in order to save, then the advertisement may not be shown at all in the end.
When choosing the "What will the payment be for" sub-item, it’s best to choose impressions. This is a pre-winning option.
Further settings are quite simple, and you do not need to change anything in them.
The name for the ads can be thought up by anyone that comes to mind.
ads
You can always connect your imagination and create new original advertisements or use previously invented ad variations.
- Format . Slides, video or picture. The appearance of each of the formats can be found in your account settings of the advertising campaign. After choosing a format, you should carefully familiarize yourself with its technical specifications so that you do not have to redo the announcement several times later. The text in the photo should occupy no more than 20% - this is another condition of Facebook.
- Page and publication . We indicate the link and write the appeal text.
- Facebook page . We select the already created Facebook account.
- Instagram account . Choose the page on whose behalf the ad will be displayed. The account must be real and active.
- Site address The link of the page to which the user will go after clicking on the ad.
- Heading . It will not be shown, so you can simply skip the item.
- Text. Any words, any format, the main thing is to make you want to click on the ad.
- A call to action . "Details" or any other at its sole discretion.
Here is the announcement and created. You can view the final result and you already know how much the advertisement on Instagram costs, so you can safely launch the campaign and wait for the results.
How to disable Instagram ads
It’s described in detail above how to create an advertisement on Instagram, but there are some users of this and any other network who cannot stand all these advertising posters and want to get rid of them. So, we answer the question "How to remove ads on Instagram?". And for the full version and for the mobile application, there is only one way. You need to click in the upper right corner on the ad itself and select the "Hide" sub-item, then answer the standard question: "Why do not you want to see this message more?" And that’s all! Advertising is disabled.
The disadvantage of this method is immediately apparent. It consists in the fact that not all ads on Instagram are disabled in this way, but only ads from one particular user.
How to remove ads on Instagram once and for all? This method does not yet exist. That is, in order to minimize the frequency of the appearance of advertising banners in the news feed, you will need to track and hide them one by one for about a week. A little perseverance - and advertisements will practically not appear in the event stream.
The social network "Instagram" every day increases the number of its users, regardless of whether there is advertising in it or not. Not only the number of personal accounts is growing, but also the number of business sites. Instagram is a real opportunity to create your own business with virtually no investment. Without a doubt, in the near future he will have his own tools for creating and promoting business accounts.