The brochure is a qualitatively illustrated publication that focuses on one or more products. It can be presented in the form of a brochure or a folded booklet. There are also “prestigious prospectuses” that are dedicated to the company, illuminate its history, various achievements.
Important facts
The brochure is an opportunity to talk about the success of the enterprise, its production program, and stages of promotion on the market. A typical format for a standard handout is A4. In some cases, there are prospectuses of other formats.
Presentation options
An advertising brochure is material about a company with a circulation of several hundred to tens of thousands of copies. Finished materials are distributed at fairs, presentations, exhibitions. In addition, prospectuses are distributed through retailers and after-sales services.
Features
The title page of the standard prospectus assumes the presence of a trademark of the company, its name. In the case when the company logo is widely known, it is not necessary to indicate the name of the company on the title page of the prospectus. The last page, as a rule, contains the full name of the company, its main details: mailing address, phone numbers, e-mail, fax. If the company has large branches, they also try to indicate them in the prospectus.
A handout is information about the product itself, its areas of application, and the main distinguishing characteristics. If the product advertised in the prospectus has a production purpose, has a complex structure, you can describe the principle of operation of the structure, list its important components.
Polygraphy
How should the flyer be designed? Examples of the finished materials presented below confirm the importance of printing performance and decoration. Otherwise, it will be difficult to draw attention to the advertised product, to form a positive attitude of consumers to it.
The high-quality avenue is equipped with various graphs, drawings, photographs, diagrams. Using illustrative materials, you can study in detail the merits of the goods. The text material of the prospectus is selected so that the consumer can easily and quickly form an idea of its main advantages.
Varieties of promotional materials
A brochure on the manufacturing technology of the product is needed to alert in different ways about new products, services, their consumer properties. It is aimed at a potential buyer, is a way of promoting ideas and products on the market. How is the product brochure made? We will analyze the options for providing information.
The main types of advertising and informational materials:
- commercial proposal;
- information mail;
- Avenue;
- Press release;
- catalog;
- flyer.
Creation Rules
What are the rules for creating an ad group? The prospectus is formed according to certain criteria:
- the advertising idea must be conveyed in the optimal way, the minimum number of words associated with the advertised company or product is applied;
- The printing and decoration of the print should be of the highest quality.
If the prospectus is printed poorly, it will not only not increase the competitiveness of the company, but will also damage its business reputation. The main advantages of the advertised product (company) should be demonstrated in several places of publication. Moreover, it is advisable to add new parts every time in order to increase interest among buyers (business partners).
The booklet and brochure are designed so that they become a clear demonstration of all the features of the advertised product. Advertising information is located from left to right, as well as from top to bottom, so that it is convenient for the reader to study it. Volumetric texts cannot be printed in inversion, that is, on a black background in white letters. In this case, the information should be no more than two paragraphs. For printing, a size of at least 12 points is used.
If brochures are issued before the product enters the consumer market, a preliminary advertising campaign is carried out. Its purpose is to familiarize consumers with new services or products.
When creating a series of posters, booklets, brochures that talk about one product, they are designed for targeted action, they must have an external resemblance, have a compositional unity. In this case, consumers will be eager to purchase products and use the services offered.
Brief description of printed materials
We figured out what the flyer should look like. Examples of the manufacturing technology of various brochures are presented above, now we note some features of other printed materials of an advertising nature.
A leaflet is an unfolded edition that focuses on a single product or a group of similar products. Its most common format is A4. The circulation of such advertising products reaches several hundred thousand copies. On the leaflet indicate the name of the company, its contact details. The leaflet is published with the aim of providing information on the parameters, areas of application of the advertised product, indicating its characteristics, advantages. The leaflet can be considered a shortened version of the handout. It is published before the prospectus is designed and printed. The leaflet focuses on illustrations, which are accompanied by a minimal amount of text. If the leaflet is dedicated to a product that is intended for industrial use, technical font drawings are printed instead of a photograph.
The booklet can be called a well-illustrated edition, which involves a repeatedly folded, long sheet. They publish it in a large circulation, devote it to one product and a group of similar products (services). Its main purpose is to demonstrate the goods with the help of photographs. In some cases, the text of the booklet is presented in small captions for the proposed photographs. An expanded booklet is placed on the wall, in which case it serves as a reference material (poster).
An excellent addition to the prospectus is an advertising catalog. It is a well-illustrated, multi-band, bookmarked edition. Some advertisers put individual sheets in a folder to periodically update information. Currently, advertisers use several types of directories advertising type. For example, if it is created for a trading company, its volume reaches 500 pages. The title page of the catalog contains the trademark, company name. If a group of products is advertised, it is advisable for each of them to indicate the phone number by which you can place an order. In this case, you can significantly increase the effectiveness of advertising.
Conclusion
Nowadays, it is quite difficult for companies to find their place in the consumer market, to win the trust of customers. In order for potential customers and partners to have a positive attitude to the offered goods or services, it is necessary to use various options for advertising products: brochures, booklets, leaflets, catalogs.