What is a banner? This is a specific area of the screen occupied by a single advertising or information image. Thus began this movement on the Internet by placing individual images of an advertising nature. We can only guess how the authors saw the future of development, but today this is a long way that this PR technology has come up with. Started with a normal image and supported later by a moving picture, today it is a regular commercial, such as it is shown on TV, but with many advantages.
What is a banner? We can turn on / off the sound, place it on the whole screen or collapse it into a separate moving picture. The format I want to introduce you to has gone from simple JPG, survived GIF technology and turned into a flash banner. So, get acquainted - GIF and flash animation.
What is a banner? Until recently, while the capabilities of the plugins were not very developed, there was a certain unwritten standard when creating a website page template. It was a table, in the header or basement of which was a small animated movie. Its dimensions were approximately 480 by 60. Thanks to this, it was easily saved on a computer, the file had the extension * .gif. These banner ads were created using various GIF-studios (PhotoShop or special gif-workshops {Banner Shop Gif}).
I will give some features of this format. The minimum amount of time spent on displaying one image is about 0.1 sec. With a resolution of 128x128, the number of colors is 256, the three-second movie will have a size of 300 kbytes. Playing it on a computer and a regular cell phone is very different. If the animation runs smoothly on the PC (relatively), then delays are visible on the phone. Now this format is rarely used for website design or used in mobile content.
What is a banner? Now the role of the main supplier of banner ads has fallen to Flash. This
type of animation makes it possible to smoothly play audio and video tracks. Today, this technology has almost completely replaced GIFs from the multimedia market. In the struggle for the user, sites filled with content using Flash technology began to take up more space than using GIF technology. Therefore, the use of GIF is left only for simple cell phones, beginners and fans of this technology. Flash is the undisputed leader in multimedia content support.
What are banners? To date, a lot of software has been released that supports live audio and video, and is an encoder for audio and video streams (in real time) connected to the Adobe
Media Server software. This software may allow you to broadcast live events, such as sporting events, webcasts, or concerts that take place around the clock. Once you have downloaded the necessary plugins on the site, you can no longer return to them, they will scroll the clips automatically as soon as the user visits your resource.