Mokkona coffee has been known in Russia since the nineties of the last century. During this time, soluble granules found their fans. But even among them, few people know that Moccona is a product line of the well-known Dutch company Dow Eggers. It is famous for producing various brands of coffee. In this article we will consider several types of "Moccone". Rather, we analyze the reviews of those who have already tasted this fragrant drink. We specifically read the broadcasts beginning with the words: "I am not a big fan of instant coffee ..." or "I always thought that Arabica was brewed only in Turk ...". What is the opinion of these gourmets about Moccon? Looking ahead, let's say: quite positive. After all, the company now produces not just instant, but freeze-dried coffee. What it is? Read more about this later.
Dow Egberts and its products
The history of Moccona coffee began in 1753, when a certain Egbert Dau opened a grocery store in the small town of Jaura (Kingdom of the Netherlands). He traded the so-called colonial goods, that is, tea, tobacco. And, of course, the centerpiece on the shelves of the grocery store was coffee. Mr. Dow was a conscientious seller, and selected the best goods from manufacturers. Gradually, the Dow Egberts company became known throughout Holland. And then tea and coffee with the DE logo (the initials of the founder) fell in love in other European countries. It should be said that the heirs and subsequent owners of the company held high quality standards. But at the same time, they kept pace with technological progress. When the first instant coffee appeared in the world in 1954, Dow Enberts began to produce powder one of the first from the early sixties.
What is the new Moccona coffee
Sublimation is a technological breakthrough that allows you to maintain the taste and aroma of a fresh product. Naturally, the Dow Egberts firm did not stand aside from the general introduction of this innovation on the market. What is the difference between freeze-dried coffee and instant coffee ? In old technology, a strong drink was brewed, after which it was evaporated. The resulting powder resembled coffee, but the aroma was completely different. Sublimation is a completely different process. According to this technology, freshly brewed coffee is not evaporated, but frozen. Then the ice crystals are dried in vacuum. As a result, the new Moccona coffee (and this is a freeze-dried product) preserves the taste and aroma of the real product. It has larger granules. And, by the way, more solid. At the bottom of the Mokkona can you will not see dust, as in ordinary instant coffee. But what about steaming a freeze-dried product? In the usual way - just add boiling water. And then, as you like, cream or milk, sugar or honey.
Moccona in Russia
Moccona coffee was the first of the imported brands that appeared in the country after the fall of the USSR and its iron curtain. We remember how in the early nineties only low-quality goods came to us from abroad. And all this was used “with a bang” by Russians yearning for import. But the Moccon stood out from this mass. Firstly, a stylish jar. Not some plastic, but glass. And her cap was screwed like a cork. This was done to better preserve the aroma. And many people, having emptied the packaging of coffee, stored teas or spices in a jar. But not only packaging was remembered by consumers of Mokkon. Those who scornfully wrinkled their nose and said: “I don’t eat ersatz,” redefined their views on instant Moccona coffee. And in 2013, the company introduced two new product lines to the Russian market. These are premium products - Light Roast and Dark Roast, as well as wonderful flavored types of coffee - Caramel, Vanilla, Chocolate and Hazelnut.
Moccona continental gold
Before getting started, let's taste the old, classic sample. Moccona Continental Gold (Continental Gold) is available in glass jars with an airtight lid with a capacity of 47.5, 95 and 190 grams. Soft packaging weighing 75 grams is also available. This is an old-style coffee. He is soluble. For the price this product occupies a niche slightly above average for such coffee. A small jar costs one hundred and eighty rubles, an average - three hundred and ten, a large - five hundred and fifty. At Continental Gold, the manufacturer does not use blends - coffee is made from 100% Arabica. Customer reviews claim that this product has undergone medium frying. The taste does not feel sour, like ordinary instant coffee. The drink (a spoonful of powder in half a glass of boiling water) is saturated, strong. The aroma is close to natural.
Elite sorts of coffee "Dow Eggers"
In 2013, the company pleased Russian true lovers of a strong black drink by releasing two new varieties of Mokkona coffee. Reviews characterize Dark Roast as dark colored granules. When brewing, it turns out strong coffee with a light bitterness and a bright, rich aftertaste. According to the manufacturer, for the production of Dark Roast, the grains undergo a strong roasting and turn dark. Then they grind and brew strong coffee. Next, the drink goes through a sublimation process, resulting in solid granules. Dark Roast is liked by lovers of strong coffee with tangible bitterness. And for those who appreciate a mild flavor and balanced bouquet, Light Roast was created. The granules of this coffee are light, as the grains are lightly roasted. Both premium versions are available in glass jars with an airtight lid weighing 47.5 and 95 grams.
The scented types of "Moccona"
If connoisseurs recommend using a dark roasting product without milk, then it is good to add cream to the drink from light granules. The taste becomes even softer, a little caramelized. But for lovers of such a sense of taste with candy "Cow", the company "Dow Eggers" has prepared a gift. This is Moccona Caramel. If you read the reviews about flavored varieties of this brand, then it was she who received the greatest praise. But the choice is wide: in addition to caramel, the company produced coffee with the aroma of chocolate, hazelnut and vanilla. Sealed lid-cork allows you to save smells inside the can for a very long time and transfer them to the drink. "Caramel" and "Chocolate" are suitable for those who can not tolerate any acidity. Hazelnat gives the drink a barely perceptible bitterness and intense nutty flavor. “Vanilla” fills the whole house with soft exotic smells. This drink is good accompanied by Viennese pastries.
Moccona coffee: price
If classic samples of the company, such as Continental Gold, occupy a place on the shelves of the mass market, then flavored species are much higher. Exclusive varieties (“Dark” and “Light Roast”) are available in two containers - 47.7 and 95 grams each. They cost 182 and 328 rubles, respectively. But flavored types of Moccona coffee are sold only in large jars. And such a package costs four hundred rubles for ninety-five grams of granules.
Reviews
So to summarize. Consumers mainly praise Moccona. This instant drink has the taste and aroma of natural coffee. A tightly closed jar prevents the weathering of the smell. The drink comes out strong, invigorating, aromatic. The only negative that consumers noticed with Mokkona coffee is the price. But since it “bites,” goods are sometimes sold at stocks and discounts. Very often in supermarkets you can buy flavored varieties of "Moccona" for only two hundred and fifty rubles.