Even modern spoiled children love this brand of chocolate , and in former times, Alenka was the best gift for any Soviet child. Often we wonder, who produces the Alenka chocolate? Here we will talk in detail about this.
From the history
In the 60s, the government adopted a new food program. One of her points sounded like "developing new chocolate." The best confectioners of the country should have made this idea real. From the one who produces the chocolate "Alenka" (or will produce), they expected that the new confectionery product would be tasty, inexpensive, and most importantly - milk. This was explained by the fact that in the Soviet Union they mainly produced bitter chocolate, which the children did not like too much. This was due to the fact that there was a shortage of milk powder in the country, but the development of animal husbandry removed this problem.
The recipe for a new product was developed at several confectionery factories. At first, the experiments were not very successful. If a lot of milk was added, the tile was not molded, if not enough, then it was not very tasty. In 1966, at the factory "Red October" the correct proportion of ingredients was selected. The recipe was finally approved a year later. It included cocoa butter, powdered sugar, grated cocoa, dried cream, vanilla essence, milk powder, a thinner. The fat content of chocolate was 37.3 percent. Thus, we found out that the chocolate producer Alenka is the Krasny Oktyabr factory. She is to this day.
Cover face
Initially, Alyonushka from a painting by Vasnetsov was supposed to be on the wrapper. It was she who gave the name to the new delicacy. But it turned out that Alyonushka was already depicted on the label of another factory. She did not exist there for long, because the party officials did not like it. They considered that a negative association could arise: a happy childhood, and a barefoot girl. Finally, they decided not to refuse the name, but only changed it, now the confectionery began to be called not “Alyonushka”, but “Alyonka”. The people did not know about these intrigues and believed that chocolate was named after the daughter of Valentina Tereshkova. Other people this
the romantic version is supported in that part, as for the daughter, only in their opinion that was the name of the child Yuri Gagarin.
Both astronauts grew up little Helen. This is not surprising: in those years, one in ten girls wore this popular name. Before those who produce chocolate "Alenka", the task was to choose a face that everyone would like. The usual big-eyed baby in a scarf did not appear immediately. At first, the label was decorated with painted little girls and older ladies. The decoration was thematic: a snow maiden flaunted on a treat released for the new year, and a girl with carnations hurrying to a demonstration on May Day samples. The newspaper published information about a contest for the best photo of a girl. The picture was won by the photojournalist Gerinas, which depicted his daughter, also Lena. Photo artist Maslov created an image that has been placed on the label for many years. The girl became blue-eyed, with more puffy lips and an elongated oval face.
How much is the chocolate "Alenka"
This brand of chocolate has become the most popular in the USSR. This was explained by the fact that, with excellent taste, Alyonka cost 80 kopecks, while dark chocolate had a price more than a ruble. Nowadays, the cost of "Alenka" has remained affordable. In stores, this chocolate can be bought at a price of 35 to 55 rubles, small wholesale a little cheaper.
Now you know who produces the Alenka chocolate, how it appeared and who is shown on its label.