How do I advertise on my YouTube channel?
The global network, it is also the World Wide Web, that is, the Internet at the time of 2018 is the most limitless resource for realizing yourself. Its capabilities allow you to primarily post your videos, but he also specializes in advertising. This is a fairly popular way to promote your products, services, brands and enterprises. And with the help of this, you can either "PR" your own, or do the same in the company of other people and get paid for it.
In this article, you can find everything that so many people care about advertising your channel on YouTube.
Why is he popular?
The most standard methods by which you could easily and effectively promote your products have long disappeared. Nowadays, advertisers are increasingly using online methods that are much better for working with clients. However, this resource is far from the one in which only firms and enterprises live. Most of all there are ordinary bloggers who shoot their videos and upload them to the Web, so that they remember this moment, and also with the aim of sharing it with other people. Most often, bloggers have the most effective advertising on the YouTube channel. However, those businessmen who own powerful companies can also create an account on the platform. It gathers a lot of people who prefer brand products. The company is releasing a new one, and soon subscribers and fans are already discussing it. So companies can often understand what customers like.
Why exactly this hosting and not another? The answer lies in the fact that according to statistics it is the most popular. Most people watch the video on it, and therefore it is here that advertise goods and services.
According to estimates, there are more than forty million people in the Russian-speaking YouTube video hosting community, and of course, they can use the functions of not only watching videos, but also creating their own community for posting videos, their own analytical system. And it is worth recalling that hosting is also a search engine that provides opportunities for communication.
You can choose which YouTube video hosting features to use for your business. This can be a common hosting for storing video, or it can be a platform for communication with individuals. This can be a tool to help turn your channel into a complete media platform that will constantly attract a new audience and people. However sad it may be, at present, YouTube video hosting cannot be imagined without ads. However, this is a plus if you want to make money.
If you still decide to advertise the company on it, then immediately upon registration you will receive such opportunities:
- Communication of your company with the audience. This ad can show your customers which new products have qualities that are ahead of the competition. In general, you are promoting a new product. And if your customers don’t like it very much, then you can correct all the bad sides and release what will satisfy the majority.
- Get money with extra income.
- Track the performance of advertisements, videos, and negative and positive comments. So you can understand whether people are interested in your product or not.
The question is: where to order YouTube channel ads? This can be done either from another person, or in a special Google Adwords system.
Pre-roll
Such videos are called in Russian "ad-screensaver." This is an ad that can appear in the video in the middle, beginning or end.
The bottom line is that it is impossible to miss. However, it can last a maximum of six seconds, so a lot can not be seen there. However, you will know for sure that the user who was interested in the video saw this insert.
The payment method for this ad is that you pay per thousand views of the preroll.
When you want to start distributing something, you, of course, will go into Adwords and begin to create ads. However, it is worth noting that you need to configure the display of ads by selecting the desired radio button.
Also, if you are interested in expensive prerolls that cannot be missed for fifteen seconds, then you need to read about this in the help in English. Advertising a children's channel on YouTube is also possible.
True Video Discovery
An ad in the form of a banner is displayed on the video and on the site, by clicking on it the user goes to the site. Each click on it is paid. One click will cost you about one ruble.
By creating such ads on YouTube hosting, the owners pursue the same goals as from advertising. They want to draw attention to the product and encourage you to click on its website to familiarize yourself with the material. It's simple, but here you need to apply contextual targeting, keywords so that people click on your ad. Advertising the children's channel on YouTube is quite effective, as the demand for it is great.
Mobile applications
This method is the second most popular. Advertising in the form of a simple banner is placed under the video clip on YouTube video hosting, and it is displayed only on phones with the installed mobile application.
TrueView Shopping
Here you need to combine your Adwords account and Google Mercant. You go into the first application, select the type of video and pay about three Russian rubles for viewing on YouTube.
It is worth noting that only YouTube hosting can be the source of the video. It doesn’t matter what type of video, what size or format, the main thing is that it is uploaded to YouTube and associated with Adwords. By the way, it is needed so that you can analyze clicks and views and adjust the inserts of different elements.
Image ad
This view is generated during the video itself. All settings are also made in Adwords, and it must comply with all the requirements and rules of YouTube. It is always placed under the video, its size is quite small, approximately 728 x 90 or 445 x 45.
It is possible to create your own banner of even smaller size, but it will be displayed in the search results for videos on video hosting and on the page while viewing the material. In general, such advertising on YouTube channels is quite effective.
Text
Here the principle is similar to graphic advertising and occurs at the same moments of the video. About ten different text ads made by Adwords can change during the video. If your pay-per-impression is not higher than that of your competitors, it is possible that you will not see an increase at all. This is understandable, those who pay more for advertising get a better result.
Lightbox
Its effectiveness is going through the roof, the growth of people is always significant. But thanks to the Adwords system, it is rarely used.
The banner is portrayed as a regular advertisement, but the specificity is that when you hover over it, it will start showing a video on YouTube for a few seconds. Thus, a person sees some moments of the video and begins to be interested in the topic, because the most interesting is highlighted there. A wide range of parameters that you can choose when setting up the ad, and many other functions give a fairly effective increase in your product or channel on YouTube. However, the problem is that this only applies to Google, as video hosting only uses display advertising.
Call overlay
Such advertising banners with a call to you for some actions are reproduced on commercials, they are quite effective and double the activity.
Again, setting it up is done in Adwords, which is associated with the channel on YouTube video hosting. The size of the photo should be no more than 75 x 75 pixels, and the text should not exceed 25 characters. And besides this, it is worth recalling that there is a link there.
To set up an overlay with a call that encourages you to action, you need to open a ready-made company in the Adwords application, go to the "Video" tab and select this particular type. Then configure as necessary and run the advertisement. Very effective!
Tips
They can be embedded in absolutely any video on the Russian-language and English video hosting YouTube, simply by generating them in the personal video manager in your YouTube account. You should find a video to which you need to add a kind of hint. Then click "edit", find the desired tab. Next, you can find the settings and make your own prompting inscription, in which you can advertise a resource. They can pay for it.
It is worth noting that it can be done in the form of a survey. You can specify a link to a channel or site in it. If you are advertising your resource, then the nice bonus is that you don’t have to pay a dime for referrals.
So, we should move on to the next type of advertising. It is worth noting that it is very suitable for advertising to subscribers on the YouTube channel.
Annotations
This is a similar feature to tooltips. They also need to be generated to videos on your channel, doing this in your personal YouTube. The conditions are also identical, and you can create ads for yourself or for other people. However, there is a big plus in this, that instead of the words in the video, a banner appears, and if you hover over it, it will start playing the video. You can also read about this in the English-language help on YouTube video hosting.
However, it is worthwhile to understand that the user and viewer of your video can turn off the display of annotations. So, perhaps, a person will not see your advertisement at all. But for many people, this feature is always on.
Reserved Ad
This is a very effective advertisement, which is difficult not to notice on the main page of YouTube, where you can start searching for new videos or go to the tab "in trend". The name of this ad is MastHead. This is the most expensive and best ad you can order on YouTube. This can only be done at the Google representative office of the Russian Federation.
The minimum price of such a service will cost six hundred thousand rubles. At the same time, payment is daily. Sending reports by clicks, of course, is present and negotiated in advance.
How much is advertising for bloggers
Now advertising through Adwords is not as effective as an ad on a blogger’s channel. No need to search for channels, set up ads. You should find the person you need, who always has contacts for business offers in the description under the video, usually this is an email or a page on VK.
You can also find it on other resources related to the blogger. Then you need to find out how much the advertisement costs. They also usually indicate past results, views on YouTube, and so on. If you are satisfied, then you can order. One like video from a person with a channel to which more than 500 thousand subscribers are subscribed will cost four thousand rubles. Advertising a channel or resource - multiply 4,000 10, 100 times, depending on how popular the channel is now.
The price always depends on the blogger. And most importantly, you should remember one thing: if you order advertising from a person who is close to you on the subject, the increase will be greater. You will be encouraged to enter the channel, as the audience will be interested in the topic from the very beginning. For example, if your product is automotive-related, order from such popular people as Eric Davidovich, Konstantin Akademik, Alexander Bulkin Shabanov and others.
Comments
It’s worthwhile to immediately emphasize that the feedback on the advertising of the YouTube channel in Adwords is quite positive, as it is the official manager for the selection and creation of ads. He cannot cheat, so the price and a lot of competitors are a bit overpriced here. As for the order of advertising from bloggers and other channels, everything is more complicated here. Many write that some people are cheating. They charge a price, wait for payment and literally “wash off” from the place of purchase, block the customer and do nothing. However, if you order from really trusted people and read the comments, it becomes clear that 90% of YouTube users have effective and cheap advertising. But it is worth noting that advertised channels sometimes cost more than "Lightbox" for 600 thousand rubles from YouTube. In general, users are divided into two categories: those who order ads on Adwords, and those who bloggers.