What this article is about : how to prepare a presentation of your store, cafe, restaurant for the landlord, so that he decides to lease the retail space to you.
What is it useful for: the article explains why the shopping centers are refused; There is an overview of what needs to be included in the store’s presentation for the landlord, as well as how to make presentations.
On the website of each shopping center there is usually a section “For tenants”. In this section you can fill out an application for the retail space you are interested in. However, a request can be made by phone or by e-mail.
After the application is considered, you will be asked to send a presentation of your company in electronic form.
It is about the preparation of such a presentation for the landlord that we will talk about now.
Meet by presentation, see off by presentation
Several companies are applying for one trading place in a good shopping and entertainment center.
For cafes who want to get into the food court of the shopping center, sometimes even arrange tenders.
Potential tenants are compared by presentations as well. Convince that you need to choose just you - this is the solution and will be. Do not convince - someone else will convince.
Presentation for the landlord: what should be in it
- This is a short story in slides about your business, which you will carry out in a shopping center. The key word is "small."
The shopping center wants to find out quickly in a minute what you are doing, why customers will visit you, whether your presence will damage the image of the center itself.
None of the landlords want to read the history of your company, nobody wants to know your employee management scheme, nobody is interested in long texts.
The presentation should be brief, concise and to the point.
- What do you do.
- What problem does your product solve?
- What is the difference from competitors.
- Why do you need a retail space in this shopping center?
- How it will look, what are the wishes for technical equipment.
- Why visitors will come to you.
- Why are you useful to the mall and why should you listen.
Already having answers to these questions will cool you off from competitive presentations. Further - as presentations for lessors it is not necessary to do.
What kind of presentations do landlords don't need?
Shopping centers want to see in tenants franchisees, network companies, already promoted brands. All because they are guaranteed not to damage the image of the mall.
Small companies, companies that are just entering the market, need to prove that their presence in the mall is a huge plus for both visitors and the shopping center itself.
It is precisely because the presentation of the store for the landlord does not close this goal that failures occur.
The “collective farm” presentation clearly does not fit into the image of a successful company. If you do not care about promotional presentation materials, most likely you can not pay attention to the signboard and the design of the retail space. Of course, this does not fit into the plans of the shopping center.
What should be considered when preparing a presentation for the landlord?
The best presentation format is pdf. Optimize it to a size of no more than 2 mb, and so that the pictures are clear, beautiful and juicy.
If something can be shown, show it.
Do you have perfumes? Show how the packaging looks in the presentation.
Are you going to sell dolls? Show how wonderful they are!
Need an area of 20 square meters? Make a slide with a 3-d visualization of exactly what area is needed.
The second time the shopping center will not listen.
A competent presentation is more likely to encourage the landlord to choose you.
Unfortunately, in Russia we pay little attention to presentations and consider them not to be such important materials.
But it is she who can so powerfully rebuild you from competitors that the landlord will say yes to you.
And it is the presentation that can “overwhelm” all the preparations for the assault on the desired shopping center, if it is made naive, chaotic and slurred.
If you have such concerns, do not make the presentation to the lessor yourself. Turn to professionals. The cost of developing a presentation will pay off after getting into the mall with it.
Posted by Pavel Igushkin, Snesi Studio