The best way to attract public attention to any important event is to hold a charity auction and arrange a real celebration. Part of the funds received from the events held at the auction will go to charity. First, itās important to understand how to organize a charity auction?
Slots uniqueness
If the purpose of organizing charity is to sell some things, then you should choose only the most unique. You can make a thing more unique with the help of art, for example, ask a famous writer to sign in a magazine or book. Such an action helps to significantly increase the value of things and the interest of visitors.
Any visitors can be involved in the auction, the main thing is to choose suitable lots for this. It is important to remember that unusual things most often attract an audience atypical for charity events. Auctions can only be done from a certain age.
In addition to increasing the cost of lots, it is important to be able to present them correctly to visitors. To begin with, it is important to make high-quality photos of the thing that will be presented to them only on the positive side. This will help the buyer determine if he wants to buy this item.
Also, each thing must have a certain story. If this is not available, then you can think of it yourself, the main thing is to do it talentedly.
Of course, attention to a thing immediately rises if it is represented by some famous person. Also, experts recommend building a certain chain of lots: for example, at first a dress can be put up that fits well with the next auction item - a handbag. In addition to things, tickets and invitations to interesting places, a lot can become a lot during a charity auction. In this case, they use meetings with interesting and famous people: famous actors, businessmen, people who have achieved certain heights in their profession.
The benefits of an auction
When conducting a charity auction, for starters it is important to decide on its benefits. All charity events begin primarily with a desire to help a person or a foundation.
The help may be the following: raising funds for sick people, a master class for children from the orphanage, developing an information campaign that will help people learn more about the exciting problem. Deciding on the type of assistance is very important for charity. Only in this case will the auction become really useful to the public.
For example, the purpose of an auction is to help orphans. What to do in this case? You can teach your child something useful, for example, prepare simple dishes. This will help orphans to prepare for an independent life and develop more skills.
In this case, to organize the event, you need to agree with the culinary specialists and cooks who are ready to take part in the auction. After that, you should agree with the orphanage and its representatives, determine the venue of the event, its time, the number of guests and the children themselves.
Location
To begin with, it is important to determine the legal issues of a charity auction. Preparation for the event should not begin in the last week, but in advance, especially if the holiday will be of a regional or citywide scale. For example, to prepare for the festival will have to spend about 3 months. And this is only in the absence of problems on the part of the organization: when coordinating the site in the city and having assistants.
If the auction will be held on the city square, then its purpose is important to coordinate with the city doctors, who will give permission for the celebration in a particular part of the city.
If the charity auction is not large-scale, then it can be arranged in a simple cafe. The management of the institution should also be contacted in advance, having prepared a schedule and concept of the event. A good example of an event would be the Off White charity auction.
How to attract an audience
Some auction managers decide to hold a bilateral holiday, which, on the one hand, becomes a place for people to relax, and on the other, a way to collect the necessary amount for sending to charity.
After the date of the auction is determined, and permission from the authorities or organizations is obtained, it is important to choose a comfortable zone. Most often, there are several separate zones at major auctions: a childrenās (children spend time with animators in it), sports (if the time of the year gives an auction outdoors), music, a food court, tents with souvenirs and goods, an area with a master classes.
The number of recreation areas at the event will be limited solely by the desire of the organizer and his financial resources. If the auction will be held at the city level, it is best to prepare several entertainment venues for it.
Next, you need to start looking for partners and employees. For a food court, you can agree with the director of the cafe. You can also attract local shops that can share food. Refusing money in favor of charity, cafes and supermarkets do not lose anything, as this can be called a kind of advertising.
Children's area
Private kindergartens can be invited to the children's entertainment area, which will entertain children throughout the event. You can equip a whole separate children's zone, equipping it with various fascinating devices, toys and goods. With a small celebration, organizers usually invite simple volunteers to entertain the kids while their parents buy souvenirs and enjoy the auction.
Specialists note that small companies, as a rule, agree to participate in charity events, since such an auction helps to attract more public attention to them. A good example would be the charity auction Beauty of the Soul of the Child.
Workshop and music venue
Musicians and performers who are interested in helping charitable organizations can be invited to the stage. In this case, everything will also directly depend on the size of the auction.
When arranging master classes, it is important to pay increased attention to their diversity, but at the same time they should not be too complicated for visitors. Most often, visitors draw special attention to face painting, braiding, henna tattoos, light and beautiful paper fakes. Children especially like to weave baubles at such events, make fakes from clay, wool, sculpt, paint pictures.
You can also invite third-party partners to the workshops to help you conduct an entertaining and educational program. Widespread are various scientific show programs (chemical and biological orientation). A good addition to the entertainment program will be win-win prizes that you can ask partners and friends. Most often, the following prizes are used: certificates for events, discounts, coupons, unusual souvenirs and decor items.
It is important to pay special attention to the fact that during the auction, each visitor can visually see information about the charity fund. To do this, you can use special flyers, logos, stickers, t-shirts with prints, company clothes, merchandise - depending on the total budget. The event should be attended by the organizer of the charity campaign, which will be able to answer in detail the questions of visitors and adequately present the auction.
Use of media and social networks
Even if a plan for a future event is still in development, you still need to start sending out those topics to media sources where people can hear detailed information about the goals of the charity auction. Also, experts advise not to neglect the help of publics and social networks. A repeated invitation to the event is important to send a few days before the auction.
If the auction will be large-scale, then to attract attention it will be most rational to use poster portals, sites of partners and large advertising companies, signs in the city.
Many media willingly agree to advertise a charity auction (fund): it is beneficial to them. In this case, it is important to start promoting the eventās advertising as early as possible. If the organizer decided to invite someone to a partner a few weeks before the festival, then the chance of success will be very small.
What is important for charity
Charity should be carried out for good purposes, be fun and easy for visitors. Everyone can organize a charity auction on their own. In this case, it is very important that a person has at least minimal organizational skills and arrangements.
Do not be afraid to hold a charity auction, as it is not as complicated as it might seem. Such an auction can take place at a party, birthday and even a wedding, where guests can make cash donations.
For large-scale festivals, it is important to have some experience and personal connections. If a person is just starting his career as an organizer, then for a start you should gather friends from a narrow circle. Even if the organizer cannot collect charitable donations at such a holiday, it will still be useful.
Exhibition of paintings
What is required to organize a charity auction? To begin with, it is important to determine exactly what will be exhibited at the event. You should not talk about the paintings that they were painted by children who are sick with cancer. If a person wants to support the project, he will always make charitable donations without visiting the exhibition.
A person will come to the exhibition only when it will be really interesting for him to look at the presented works. It is best to arrange an event with media artists, photographers or sculptors, so that they support the exhibition with their work. The second option for organizing the event is the collection of thematic paintings with an unusual concept. Even if at one event pictures of various authors will be present, among them should be at least some known.
Site Definition
To conduct a charity auction of paintings, it is not necessary to choose a gallery as a venue. The exhibition can be held in a club or in a small cafe. In this case, it is important to observe two rules.
Firstly, the venue of the exhibition should be free for the organizer. Secondly, it should be located in a place convenient for guests (it is desirable that this be the city center or a place near the transport route).
Decoration of paintings
Not always ready-made paintings are given to the organizer within the framework. It is for this reason that it is important for him to find in advance a special baguette workshop that will help them decorate beautifully. It is best to do this for free, but if this is not possible, then you should take advantage of the discount.
In this case, male strength is required, since it is very difficult and long to hang pictures in frames on the wall. If it is possible to post pictures in advance, then you should use it. Also, this will require a machine that delivers the paintings, and then takes them away.
Is it allowed to sell works
This will directly depend on the agreement with the owners of the paintings. The organizer may have the opportunity to sell all the paintings or only part of them if some are not available for sale. Any festival should have a fundraising component. Even if the paintings on display cannot be sold, donations to the fundraising container are very important. The main thing is to notify visitors about such an opportunity at the opening.
Number of works and lots
There should not be too many lots for a charity auction, otherwise the event will become too long and visitors will begin to slowly disperse. Some works can be put up for a āsilentā auction. Under each picture, you should attach a sheet with a cost table, which will help people conduct bargaining, entering their donations, as well as contacts. This will help the organizer at the end of the auction to contact the winner and transfer the purchase to him if he leaves the exhibition ahead of time.