Every day, the number of motorists is growing steadily both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time on self-repairing a car, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car maintenance. So why not make money on it? How to open a car service from scratch? What business plan should I use?
The idea of opening a service station is very relevant and promising if you correctly prioritize its implementation. For this, it is best to use the business plan of a car service with calculations, which we will consider today.
Service sector
At the moment, the car fleet in Russia has tripled, which has led to the expansion of the structure of the auto service market. Currently it includes:
Private repair services. There are many such individual masters; their services are the cheapest, but not always the highest quality.
Single car services. One of the most popular market segments that advertises itself through the perfect combination of "price-quality".
Specialized car services. They work with a certain brand of car, which greatly reduces the number of potential customers, but sets aside a clear target audience.
Depending on your capabilities, personal goals and market conditions, you must choose one of these segments to work.
If commercial transportations are very popular in your city, then it is reasonable to use a business plan for a freight car service with calculations, an example of which will help determine the average size of investments.
Private and single car services are more profitable from the point of view of initial costs, however, their payback may suffer due to serious competition with larger companies. This problem is especially acute in large cities.
Network service stations are best opened in places where there is no popular brand in this area. Here, the main expenses will be spent on advertising brand promotion.
A franchise car service is advertised to herself, but for this the owner of the network imposes certain requirements on the businessman, starting from maintaining a certain appearance of the office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car service center may change, since advertising investments are reduced here.
Market analysis
The new car service has a good chance of success with a proper assessment of the environment in which he will have to work. In order to choose the right direction of activity, possible specification and territorial location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of a car service will not be relevant.
To begin with, it is necessary to objectively assess the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your service station will not be able to win against the background of neighboring bus stations, you better choose a different specialization, there are a number of works that you will perform at a higher level or at a lower price, or focus on a particular brand of car that you want to service.
Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibilities of organizing such a business.
Services provided
The business plan of a car service with calculations, an example of which we are considering, is designed to provide a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, bodywork and locksmithing, tire fitting, painting and much more. As additional services, it is worth considering the work on the selection and installation of acoustics, alarm systems, gas equipment, airbrushing, vinyl, hauling the salon, etc.
The most profitable from this list are repair work with a gearbox, engine, clutch, steering gear.
Repairing the brake system is less profitable
, but abandoning it is simply impossible.
It is best to choose a narrow specialization for service stations, which will reduce the cost of maintaining the business. However, such tactics can greatly reduce the number of potential customers.
Room
After you have decided on the direction of commercial activity, you need to choose the room in which you will carry it out. At the moment, a businessman is available for rent or construction.
The latter option is used extremely rarely, since it requires additional agreements with the local administration, waiting for the decision of the commissions and then the purchase of rental rights. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 hundred parts.
Renting a room is cheaper, but finding the right option is difficult, since many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, then you can rent the right area for the service station for 200-300 thousand per month.
In all cases, the business plan (an example with calculations) of a car service center should take into account the future size of the workshops and the necessary area for the tire fitting and electronics departments.
Equipment
In the resulting room, there will be nothing but bare walls, so the next step is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that small tools are also required for work: hammers, a vice, side cutters, etc., which can take up to 30 thousand rubles.
In fact, the business plan of a car service with calculations, an example of which is indicated here, includes the standard characteristics of service stations, which can be improved by investing more impressive amounts.
Staff
Not only the quality of work and the number of customers, but also the image of the company itself depends on who will work at the service station. Therefore, the choice of personnel should be considered carefully. For a small car service, 2-3 masters, a manager and a customer service specialist are enough. Thus, on a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.
If the service station will carry a different orientation, then the staff should be expanded. So, a business plan for a freight car service requires at least 10-15 people.
Legislation
The law requires strict observance of the STO prescription. So, the functioning of a car service should be coordinated with the fire department, traffic police and sanitary and epidemiological surveillance. The room in which the work is carried out must be connected to the central sewage system and be no closer than 50 meters from the apartment buildings.
Particular attention must be paid to labor protection. Service stations are a place of increased danger, therefore, compliance with the labor code, namely the chapters on ensuring the safety of personnel, is required very strictly. In the interests of the businessman himself, observe fire safety rules, do not reduce the area of the premises in order to save, introduce rules for the storage of combustible substances, provide employees with uniforms and protective equipment.
Advertising
If the service station does not work under the wing of the franchise, then it is worthwhile to highlight a separate chapter on advertising in the expense item. Among the promotion methods you can include ads in newspapers and magazines, distribution of information flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a comprehensive set can cost 400 thousand rubles. However, in the conditions of a small service station, it is possible to meet 50-100 thousand rubles a month. Then the costs will gradually decrease, as there will be its own customer base, and the so-called word of mouth will be launched.
Final count
For those who think how to open a car service, a business plan is better to use as a recommendation. Constant changes in the exchange rate, economic events, increased competition can affect the size of the investments required to open a business. At the moment, the reality is this.
A business plan (an example with calculations) of a car service includes the following expense items:
1. Initial costs:
2. Monthly expenses:
advertising company - 50 thousand rubles;
room rental - 200 thousand rubles;
salary for employees - 15 thousand rubles.
consumables - 100 thousand rubles.
So, investments in the first month of work will be about two million rubles. With the proper organization of the business, the monthly revenue of the service station may exceed 600 thousand rubles, of which about 200 thousand rubles is net profit.
Thus, the question of how to open a car service from scratch, even a rough business plan could give an answer.