Today, among lovers of sweets, Milka chocolate, which has an incredibly delicate taste and a large assortment, is most popular. You can buy chocolate under the Milka brand in almost every store around the world. You can find this chocolate with different tastes, from standard additives in the form of nuts and raisins to fillers from yogurt and even salted crackers.
History of Milka Chocolate
The story of Milky begins in Switzerland in 1901. At the factory, located in the small town of Neuchatel, the first bar of milk chocolate under the Milka brand is released, which in the future conquered the whole world. The idea of creating the most delicate chocolate with the addition of a large amount of milk belongs to Philip Sushard.
It is worth noting that Sushard decided to open his own factory after he invented a unique device that allows you to easily prepare a delicious mixture of cocoa powder with sugar. Philippe's invention was patented back in 1826, and this method is still actively used in the process of making Milka chocolate. The principle of the apparatus consisted in the rapid movement of granite rollers on a heated granite slab.
After the opening of the factory, the Swiss business was very difficult. Units agreed to buy chocolate, because at that time for many this product was an inadmissible luxury. The turning point for the plant was the personal order of the King of Prussia for the manufacture of chocolate for his yard. If not for this event, the factory would be in danger of ruin.
Nevertheless, everything turned out well, and Sushard's chocolate began to be popular abroad. He was awarded two gold medals at the London and Paris exhibitions. Sushard later decided to open a chocolate factory abroad in the German city of Lerrach. At that time, Sushard accounted for half of all chocolate that was produced in Switzerland. Only after that did the Milka chocolate brand appear.
Where did the brand name come from
The name chocolate was formed from a combination of the words "milk" and "cocoa" in German. However, there is a theory that the brand was named after the famous singer Milka Ternina from Croatia. Now this brand with confidence can be called the most recognizable not only in Europe but throughout the world. Since 2004, this chocolate began to be sold in Russia. Now "Milka" is produced directly on the territory of this country at a specially constructed factory in the city of Pokrov, which is located in the Vladimir region. All the popular Milka chocolates are made here.
Business cards Milka - cow and lilac wrapper
The hallmark of this brand is a bright lilac wrapper and the famous cow with spots of the same color. However, the cow did not acquire purple spots right away, and initially on the packaging an ordinary white cow on a purple background was depicted.
Sushard did not accidentally choose such a color for packaging, since he hoped that it would certainly attract attention, since no one had conducted such experiments before. The founder of the brand was not mistaken, and now it’s hard to imagine that the photos of Milka chocolate were of a different color. It is worth noting that the aforementioned cow became a symbol of Milky only in 1972.
To advertise the products, real cows were used, which were sprayed with lilac-colored paint from the sprayer. Such practice did not affect the health of animals in any way, and the applied paint was washed off without difficulty. During an active chocolate advertising campaign in the 90s, a real finest hour came for a cow named Swallow, which was involved almost everywhere. It was she who became the most popular model of the Milka brand, and the manufacturer had to lay out 6 thousand francs annually for the maintenance of his ward.
Commercials Milka
Also, in commercials of chocolate recently began to invite other animals that cause emotion. In particular, in some episodes of advertising you can see marmots, moles and bears. Of course, not without the presence of people. In general, each video promoting the Milka brand is memorable and attracts attention. To create a pleasant effect, they always use green alpine meadows, bright sunshine against a blue sky and amazingly beautiful nature.
Assortment of Milka chocolates
The assortment of chocolate presents a huge number of flavors. As a rule, the size of Milka chocolates is 90 and 100 grams, as well as a large format, the mass of which is 250 grams. The double volume of a standard chocolate bar often gets only the most popular tastes.
In addition to chocolate bars, under the Milka brand, a dragee is produced, which first appeared on the market in 2011. Among buyers, demand found just two flavors of dragees, one of which is chocolate coated raisins in combination with crunchy flakes, and the second is hazelnuts in chocolate: milk and white.
In 2012, the unique Milka Bubbles chocolate bar was presented. This porous chocolate became a real sensation and impressed everyone with its surprisingly light texture. The unusual shape of the tile itself, which has the appearance of large bubbles filled with chocolate, will surprise even the most demanding customer. Milka bubbles has tastes: regular milk chocolate with almonds and white chocolate with hazelnuts.
Milka in the modern market
In 1990, the world famous brand was transferred to the ownership of a large American company Kraft Food. After that, Milka chocolate began to be produced without the name Sushard on the packaging. Now chocolate of this brand is produced not only in Switzerland, but also in other countries, as a result of which there have also been some changes on the label.
If earlier on the packaging one could see the inscription “Swiss milk chocolate”, now they decided to remove it. Every year, over 100,000 tons of chocolates are produced at Milka's factories. In 2011, Milka was 110 years old, which indicates that no matter how many grams in Milka chocolate, its unforgettable taste has been enjoyed for more than a century.
The main secret of Milka chocolate lies not only in a unique recipe, according to which real Alpine milk is added, but also in strict control of product quality at all stages of production.
That is why Milka is so liked by both children and adults.