It's time to discuss the page, which is probably available on your site and is called "About the company." It is here that you can tell users in detail about how old your store is, what quality your products have, and also about all sorts of nuances in your work. Often these pages remain blank or filled in according to standard templates, but in reality such an approach can only harm any businessman. What should be the description of the online store to attract the maximum number of customers? This, in fact, will be discussed further.
What is the description for?
Before you learn about the specific purpose of the About page, it will be useful for you to find out what phrases should not be there. Now we are talking about banal texts with trivial sentences, like:
- "Welcome to our site".
- "Our company welcomes everyone who came to visit us."
- "Our store offers the lowest prices."
- "We are the most reliable company."
- "We have everything we need."
Perhaps everyone is well aware that all of the above phrases are nothing more than a meaningless cliche. Usually, people who read such a text simply do not want to buy anything here. And all because the text seems too superficial and even hypocritical.
Alas, many store owners on the network tend to avoid contact with their customers, wanting to stay in the shadows. Some are shy, others are too arrogant, while others are simply afraid. But in reality it is very important to take into account the desire of your customers.
Each of your customers is very important to feel that the store is run by real people. At the same time, customers need to feel trust and confidence in the resource. The page with the description of the online store helps to achieve this goal.
Common mistakes
- Do not forget about banal cliches like “Welcome”, “We are so glad to see you”, “We have the lowest prices” and so on. Such proposals do not carry any meaning and look disgusting.
- Do not play hide and seek with users. If the store owner does not want to open to customers, this causes distrust.
- The lack of meaning and softness in the description of the online store will only harm the resource.
Of course, the presence of such errors does not mean that you will be left completely without buyers. But keep in mind that the page with the description is a very important component of the entire design of the resource. Every detail in it matters. So do not be lazy and create a high-quality, detailed description of the online store, having done all the work in just a few steps.
Part One: Open to Users
It’s worth starting with yourself. Tell the audience of the resource about yourself not only as the owner of the store, but also as a simple person. You can mention your preferences, hobbies, hobbies and work. Tell the story of the creation of the site, about its advantages, about why you are trading precisely these items.
To make it easier for you, you can consider an example of a description of an online store of designer jewelry for the home. If you sell such products, you can tell users that:
- You often use such decorations to decorate your home;
- You are well versed in such products and have the taste for a successful selection of decor according to the chosen style;
- You can pick up a product that is personally verified by you;
- You are an outgoing, open-minded person.
It is very important to show the audience that you are well versed in your products and have impressive experience.
Part two: description of the online store
Share with your potential customers the real photos of the office or warehouse in the process of active work. Demonstrate how the products are placed, then customers will definitely understand that you take your business as seriously as possible.
You can also talk about which companies you work with. At the same time, it is not necessary to provide a photo of each supplier and a detailed dossier on it. Only one thing is important - to show the audience that you are working on a carefully thought out system. Do not forget to confirm the availability of the necessary certificates for all products.
Among other things, in the description of the online store it will be useful to tell the story of the phased sending of the order to the customer. You can show in detail how you pack your goods and bring them to the post office or give them to the courier who will deliver the purchase.
Tell us what privileges and bonuses await your customers. Are you planning to please your customers with discounts? Be sure to include this in the company description. An online store is a place where every user should feel comfortable and at the same time remain interested.
Part Three: The Presentation of Facts
At this stage of the description, try to convey to each user the reasons why he will become a buyer. In other words, tell us about the benefits of your online store. It may be some differences from other resources that will convince customers that it is really beneficial to work with you.
Find out what advantages your store has over competitors.
Fourth: Final
At the end of the description, you just have to push the visitor to a certain action. Here are some versions of the button that will attract users:
- browsing the catalog;
- customer reviews;
- bonus offers and promotions;
- popular goods.
Only one thing is important: do not let your customers miss the site. Try to push and direct your potential buyers. You will surely be satisfied with the result of the work done.
Homepage Design
The text for the title of the online store should leave behind a good impression and confirm a reliable reputation. On the main page, it’s worth briefly telling you what the resource is and what exactly you are selling here. Think and list on the title the benefits that await your customers in cooperation. Write how you stand out from your competitors. This list may include:
- unique product;
- specific audience;
- unusual service;
- huge assortment;
- profitable system of bonuses and discounts;
- special relation to customers;
- reliable guarantees;
- impressive warehouse.
Choose the item that matches your resource and correctly positions it. Here is an example of a description of an online clothing store:
"Here are branded clothing for your maximum comfort and self-confidence. We are distinguished by:
- the greatest amount of information about our things - we just carry them with pleasure;
- finding products on our website is very convenient - we are constantly improving it;
- our clothes are delivered much faster than in many other stores - we have a large warehouse.
Wear it with pleasure and convenience with us! "
And here is another example of a description of an online cosmetics store:
"We are glad to welcome you in a fragrant and refreshing store (name)! This is the first multi-brand boutique of high-quality natural cosmetics and handmade products. Our cosmetics was created in order to give women the joy and pleasure of touching natural sources of beauty.
Our products are of the highest quality, because we buy them directly from trusted suppliers. "
From such a description, it immediately becomes clear where you came from and why you should take a closer look at the catalog.
How to make up
Usually there is no problem with the self-presentation of the owners of Internet resources. The main thing is that she be brief and to the point. But with the benefits, everything is much more complicated. This item is often added to the "professional team of professionals", and "a hundred years of experience with 100% satisfied customers", and "unique designer items from world boutiques." All these arguments look, to put it mildly, ridiculous.
To correctly state the benefits, think about what your client gets from the fact that you, for example, have been working with one company for 10 years, and write about it.
"We have been working with a trusted supplier for more than 5 years, so interesting catalogs appear faster in our catalogs than competitors."
Such a modification must survive every standard and boring virtue on your list.
What about optimization? Everything is extremely simple! Try to place beautiful attractive text on the title of your store, and optimized text closer to the depths. This will not affect the indexing process, but sales can increase significantly.
What else is needed in the description
Visitors usually go to the About Company page only to learn more about you and your resource if they have any doubts about the deal. So the issue of writing this information should be approached with all responsibility. Here you don’t need to use millions of well-known keys or cliched template expressions, such as “a young team of specialists” and “the lowest prices in the whole country”.
In addition, try to refrain from the abundance of hysterical buying calls.
If placing an order involves communication with a consultant, it is advisable to add photos of your employees to this page and briefly talk about them. Moreover, take advantage of these pictures, and not those found on the Internet. Only real photos inspire confidence among potential buyers.
Many stores with a fascinating past tell the story of the foundation of their resources on this page. This is an excellent solution if you have something to tell. Otherwise, resorting to this move is not worth it.
Here is another example of a description of an online clothing store:
"Only the most comfortable and fashionable things, only quality!
In our store you will not find a huge Chinese assortment, but each product that you see in the catalog is a truly high-quality fashion item. We follow all the changes in the fashion world and provides our customers with the opportunity to please themselves with beautiful wardrobe items. "We wear our things with pleasure, and give this opportunity to you!"
Below you can talk about the path of becoming a company and its valuable employees.
And here is an example of a description of a children's online store:
"This is a great chance to buy the best quality products at competitive prices. Why should you choose us? Because to buy from us:
- convenient - everything is in one place, here you can find any item for entertainment, education and child care;
- reliable - you can not even doubt the quality of the goods, we have a guarantee on all products;
- profitable - we constantly monitor our prices, and a variety of discounts and promotions give you the opportunity to purchase the right things even cheaper;
- always up to date - be sure to check out the new products section on our website and make sure of this clearly.
With us you can give your baby all the most modern and best! "
And such successful examples of the description of the online store you can find a huge amount. The main thing is to try to stand out and demonstrate your advantages.
Description of categories
Often, from a search engine, users fall not on the product itself, but on the entire category. And their description becomes worse to read every day. Usually they provide not just incomprehensible information, but even not quite adequate. Here you can often find literally anything - the history of the invention of electric furnaces, methods of brewing coffee.
But in fact, in the description of the category of the online store, there are only a few suggestions about the nuances of choosing this furnace: what you should pay attention to, which one is more suitable. And all the necessary keys intended for search engines can be hidden at the very end of the product list.
Description of products for the online store
This is the main page on the website of any store. If you have prepared impeccable materials for the remaining pages, and the standard text taken from the supplier’s catalog is offered in the product description, you can’t count on an increase in sales.
The optimal description volume for each product is approximately 400-800 characters. But this is an optional requirement. So, if your product is standard and there is almost nothing to say about it, do not try to get out of your skin. For example, a description of plastic wash basins for 1000 characters looks at least strange. But if the product you are offering has recently appeared on the market and it has a number of fascinating features, then tell your customers as much as you think is necessary. Moreover, do not forget about the corresponding illustrations. In some cases, showing is much better than telling monotonously.
Among other things, potential buyers always like to watch video reviews of goods. If you have such an opportunity, be sure to use it. You will only gain from such a move.
An alternative solution is to offer your customers to take photos with your products in exchange for pleasant bonuses. In this way, you can achieve two goals at once - to increase the number of loyal customers, save on creating your own videos and get unique content as cheap as possible.