Chocolate "Vispa" is a sweet porous bar, which is produced by the world famous company Cadbury. The appearance of this delicacy on the market was accompanied by a powerful advertising campaign with the participation of movie and show business stars, so the chocolate was doomed to success: in just a couple of years, it gained popularity in the UK, and a year later - all over the world.
The history of the bar
Wispa chocolate was created in 1980, in 1981 it first appeared on store shelves in Northeast England, and already in 1983 it was successfully sold throughout the UK. The stars of cinema and show business were attracted to advertising the sweet treats, so the porous bar quickly became famous far beyond the borders of Misty Albion: in the early 90s, Vispa gained popularity all over the world.
In 2003, Cadbury launched a new brand called Dairy Milk and the production of Vispa chocolate was discontinued. As part of the rebranding, the whole bar changed its shape: portioned strips appeared on it, like on other products of the brand, and it was called Dairy Milk Bubbly. In 2007, a team of enthusiasts launched an entire online campaign in support of their favorite chocolate bar, and the Cadbury management decided to return the classic version. In 2008, Vispa chocolate reappeared in stores in Britain and Ireland. This happened to the great joy of fans and connoisseurs.
The popularity of the traditional Vispa bar forced the manufacturer to expand its product line and several new flavors were launched on the market: walnut, mint, with layers of caramel and biscuit, dark chocolate, a delicious chocolate drink, as well as chocolates in the form of Easter eggs and ice cream with pieces of chocolate.
What is porous chocolate?
A harmless gas, typically carbon dioxide or nitrogen, is introduced into molten chocolate at high pressure. Then the pressure drops to a normal level, the chocolate mass cools and as a result, gas pockets form inside the liquid - tiny bubbles that persist after solidification. In the production of porous bars, oxygen is not used, as this oxidizes the product and spoils the taste. After the mass has cooled, “Vispu” is coated with a whole layer of ordinary chocolate, and then packaged in a sealed package.
Many people regularly eat chocolate, but few people know that the shape of the bar affects taste as much as the composition of the ingredients. Thanks to the porous texture, the mass melts faster in the mouth and taste buds perceive the product differently than traditional chocolate. Even if similar components are used, the taste of hard and porous chocolate will differ quite a lot.
Composition and nutritional value of Wispa Chocolate
The composition includes the usual set of ingredients for such bars: milk, sugar, cocoa butter, cocoa mass, vegetable fats (palm oil and shea butter), emulsifier (E442), as well as flavorings. However, these standard ingredients give Visp chocolate a unique, delicate yet intense flavor. The nutritional value of a bar per 100 grams of product is: fats - 34 g, of which saturated fats - 21 g, proteins - 7.3 g, carbohydrates - 52.5 g, fiber - 1 g, energy value 550 kcal. Thus, one chocolate bar weighing 39 grams contains 215 kcal, 13.3 g of fat, 2.8 g of protein and 2.5 g of carbohydrates.
Types and flavors of Vispa chocolate
In addition to the traditional bar, the Cadbury company produces a line of chocolate products with the same name:
- Wispa Bar - a tile of porous chocolate of three types: milk, milk in combination with white, with a nut filling.
- Wispa "Hazelnuts" - a classic bar of porous milk chocolate with a layer of hazelnut.
- Wispa Mint - a combination of milk chocolate and mint.
- Wispaccino - A bar with a rich coffee flavor.
- Wispa Bite - sponge cake with a layer of caramel coated with milk chocolate.
Another popular flavor is Wispa Gold. Appearance does not differ from a traditional bar, but under a layer of chocolate glaze hides a layer of viscous, golden caramel. Also in the product line there is an absolutely magnificent drink - hot Vispa chocolate, which is diluted with milk and turns into a frothy, aromatic mass.
More than 35 years have passed since the creation of the porous bar, but “Vispa” has not lost its popularity to this day: the delicate, aromatic, melting sweet mouth is still loved by many connoisseurs of this unique taste. Although new brands regularly appear on store shelves, Cadbury chocolate remains among the leaders.