McDonald's (in Almaty)! How much of this word ... Juicy cheeseburgers, crispy potatoes ...
But seriously, during its existence, the McDonald's restaurant has managed to become an almost iconic institution. It is not surprising that he appeared in Almaty.
A bit of history
Despite the fact that the neighbors — Russia — had their first McDonald’s back in 1990, which is explained by the number of Moscow residents, it only appeared in Kazakhstan in 2016, in the capital of the country, Astana.
Having tested the country for the perception of the network, the restaurant began to expand rapidly, and McDonald's was soon opened in Almaty.
Currently, there are eleven McDonald's restaurants in Kazakhstan, including the tenth anniversary restaurant in Baikonur and the first restaurant with McCafe in Bukhara Zhyrau.
Why is the establishment so popular?
The phenomenon of popularity of the network’s establishments, including McDonald’s in Almaty, has several elements: food, image, atmosphere.
Whoever said what, but the food from this restaurant has become cult for a reason. This fact has several aspects: first, satiety - french fries or a couple of hamburgers is a great way to eat literally on the go, and the flavors that add to them greatly stimulate the appetite; secondly, speed - the ordered portion of food can be obtained within five to seven minutes, which plays a huge role, given that in restaurants of a higher level, sometimes you have to wait more than half an hour; thirdly, taste - McDonald's products are famous for their special taste, which is achieved using a secret combination of ingredients, data about which can be easily found in the production technical data sheets.
The second aspect of popularity is image. In Kazakhstan and other countries of the former Soviet Union, orientations on the Western lifestyle are extremely strong. Here, the McDonald's company fits in perfectly, as a symbol of everything truly American. The feeling of “we can like them” also plays into the company's favor.
The third is the atmosphere. In restaurants, the network is always clean, the likelihood of poisoning is minimal (seriously, no matter how many horror stories go around the network, the reputation of a whole multinational corporation will collapse due to such incidents. It’s easier to avoid them), and the design is well-chosen.
That’s the secret of McDonald’s (including in Almaty).
Where to find a restaurant near you?
If you are reading this article from 2018 (and the car of the future has not yet been invented), then there is good news. To the question: “When will McDonald's be opened in Almaty?” there's an answer. It is already open. And not one, but five. Including McCafe on Bukhar Zhyrau Boulevard.
Two of them are food courts, so MakAvto can only be found in the Alatau, Mamyr and Bukhar Zhyrau districts. But they all work around the clock (a break in Alatau from four in the morning to five in the morning, and in two other places from five in the morning to six in the morning). Also, these establishments are provided with self-service kiosks for the largest introverts (this also greatly reduces the queue).
Addresses of "McDonald's" in Almaty:
- Alatau - st. Tole bi, 41, (corner of Kunaev St.);
- Mamyr - Mamyr-4, 197;
- Mega-Park - st. Makataeva, 127/1 | Seifullin Ave., 483;
- Mega Alma-Ata - st. Rozybakieva, 247a;
- Bukhar Zhyrau - st. Minina, 14/1.