I must admit that for many of us, the Internet has ceased to be just a means of entertainment. Someone managed to create a real business in the network, earn some initial capital and invest it for further growth.
A variety of ways to make money online
In fact, you can work and earn income on the Internet in various ways - there are many areas in which “there is money”. The main thing is to be able to find them by spending a certain amount of their own time and effort.
One of the rather interesting ways to make money on the Internet is traffic arbitrage. What is it and how you can earn on it, we will tell in this article. And in order for the readers to understand what is at stake, we will begin to explain in order.
What is traffic?
So, let's start with the general concept of Internet traffic. As you know, the network has a huge number of sites containing this or that information. If we need to read something, perform an action, download any data, we go to the site. For its owner, each of the visitors can be called a general term - traffic. Therefore, summing up, it should be said that traffic is the flow of visitors - people who visited the site.
If we are talking about traffic arbitrage, what it is and where this term is used, then in this situation we should talk about visitors who switched to the resource from an advertisement. Obviously, the more traffic, the more the person who sells it can earn. However, not everything is so simple here: types of visitors, depending on the criteria for their evaluation, are different.
"Purchased" and "search"
First you need to determine that traffic is “purchased” and “natural”. The first term is used when people who visit the site do it through an advertising banner placed on a commercial basis or, for example, a popunder window. Its peculiarity is that a person is redirected to a resource for the reason that he is sent there with a technical trick or after he clicked on the link.
The second term - “natural” (or “search”) traffic is much more appreciated. They dubbed visitors who enter the site from search networks. This means that such people are more interested in the information posted on the resource. Therefore, they can make a purchase, register, or perform another valuable action for the site owner with a higher probability.
When we are interested in making money on the Internet, we can talk about both purchased and search traffic. With the first, you can perform any action - buy, sell or send to any commercial offers of partners; and if you have search traffic, you can sell it depending on what characteristics it has.
Criteria for evaluation
To determine how valuable these or other visitors are, you can use the analysis of traffic sources. For example, if you buy impressions on a prescription website, expect most of the traffic to be between the ages of 25-45. To this we add the language of the resource (with its help we can determine which country visitors came from) and many other factors. Arbitration of traffic (what it is, we will explain in more detail later) implies a detailed analysis of these and other features, due to which it is possible to more accurately choose a way to monetize such traffic.
So that you understand what is at stake, let's say this: selling visitors' visits from a women's site to a financial portal will be stupid - only a small part of the people who have passed over will really be interested in this. Therefore, they will not bring commercial benefits to the owner of the financial portal.
Traffic Arbitration - A General View
Earnings on the Internet at arbitration is as follows. Visitors are bought and sold. This is done through advertising systems, for example, to a portal that sells, a banner is hung, and people who click on it are considered traffic sold to another site.
Having bought visitors in this way, those involved in arbitration can sell them profitably. To do this, redirect people, for example, to the page of the online store. Suppose, out of 100 who have passed, 3 will make a purchase, so the investments of the arbitration master will pay off. Further, such a scheme is put on a stream and scaled.
Where could I buy?
You may ask, where can I buy visitors if I don’t have my own site? Very simple - you can do this in several ways. First, agree with the owner of the site, attracting visitors from search engines directly. For money, he will place an ad that people will click on.
Secondly, today there are many centralized systems for convenient interaction between buyers and sellers of traffic without the need for direct contact. With them, anyone can try traffic arbitrage - what it is and how well it manages to do it.
Thirdly, you can use large advertising networks from search engines like Google Adwords or Yandex.Direct, as well as platforms on social networks - Facebook Ads, VKontakte advertising and others.
Where to sell?
The same goes for the methods of selling visitors. There are special affiliate programs for receiving SMS payments, sites with payment for performing actions under the CPA model and many other resources. Choosing which one you should work with is necessary after deciding on the theme of your traffic. In particular, it is better to direct visitors to financial sites about loans to sites for obtaining a loan, and entertaining traffic (people who came to your site in search of a free movie, for example) would be more appropriate to identify for the same advertising offer. It is especially important to decide which offer will allow you to earn more if you are arbitrating traffic with small budgets. You simply will not have the resources to experiment. Although this, according to experts, is one of the key components of success, it is practically impossible to learn arbitration in theory.
"Bundles"
There are many blogs and forums on the Internet where people involved in arbitration describe their experiences. In the same place, they often mention the so-called bundles - schemes by which traffic is profitably bought and sold. For example, one of these is the arbitration of telephone traffic. This is when advertising is bought on sites that is visible only to users of mobile browsers. Then these visitors are directed, for example, to the installation page of the mobile antivirus.
At one time, the arbitration of mobile traffic was very profitable and could bring 200-300% of profit per day (if you believe the reviews of those who worked 3-4 years ago). Now this topic, of course, is less interesting, because too many people have come to it.
The trend is this: the more innovative the approach to arbitration is, the more profit you can get here.
Also the most typical are the schemes for acquiring advertising on social networks with its further referral to the partner pages of mobile games; purchase of traffic in search engine networks for commercial offers; placing banners on entertainment sites and redirecting visitors to the page for buying media content (movies, music, games) and so on.
The main thing is to understand: a quick take-off in traffic arbitration is, rather, beautiful stories that can be found on the network. As soon as you buy your first advertisement, the income from user actions on the affiliate site is more likely to be less than the cost of the purchase. There is only one way out - study.
Training
Our article, of course, is devoted to arbitration, and we even tried to reveal some fundamentals. But it’s important to understand that this is not enough - you need to read more than one hundred such articles and various information materials in order to at least understand the basic principles.
If you are interested in this type of earnings, you need to start training in traffic arbitration. This is a purely practical, experiment-based approach. To learn how to successfully trade traffic, be prepared to spend more than one hundred dollars on experiments, changing the criteria of visitors, directing them to certain decisions and remembering your mistakes. Only after that you will be ready to make a profit here.