So, you created your site, posted it on the Internet, and there is no excitement, although in your opinion, the site turned out to be amazingly good. Why it happens? To understand this, one should answer the questions: for what purpose your resource was created, how much information presented to the visitor is interesting and useful to him, is it convenient for users, is it easy to find it by request, is it always available, is it loading fast and working fast enough .
Website monitoring, that is, monitoring the status and development of the resource, will help assess the quality of the website, identify problems, shortcomings and timely fix them.
What exactly can be learned when monitoring a website:
- the audience and geography of visitors, as well as the time they spent on the site;
- words, links and phrases that the site is used by users in search engines;
- ease of movement on the pages;
- problem areas in content, structure, navigation and menus;
- evaluate the effectiveness of advertising;
- receive timely information about a malfunction of the site, etc.
All this will help to make a decision in the direction of work to improve the quality and speed of the site. After all, the rating of a resource largely depends on how quickly it is able to respond to a request in search engines. There are tools that integrate into the browser and offer options for improving the performance of sites after a detailed analysis of the code.
How to monitor your site? What tools should be used to correctly collect large-scale statistics?
If necessary, monitoring can be carried out manually. Rather, through the eyes. This is justified when you want to track photos and ads.
In general, it is necessary to entrust this difficult and time-consuming task to automated services, which, among other things, will instantly notify you of problems with access to the site.
At the moment, there is a wide variety of services on the Internet, both paid and free, offering a resource monitoring service. For example, Yandex metric, Website monitoring, Google Analytics ... If you wish, you can find more detailed information about them on the open spaces of the World Wide Web.
Website monitoring in the current realities is not a luxury, but a vital necessity, if you are not indifferent to the fate of your brainchild.