Making advertising signs and signs is a good way to make money. Indeed, many companies need to increase sales of their goods. It is very difficult to do without outdoor advertising in production, in trade, and even in the service sector. Signs can attract the attention of consumers, thereby increasing revenue. Such advertising is used not only by shops, but also pharmacies, boutiques, restaurants, banks and even public organizations.
Features of creating advertising
Production of signs, advertising plates and posters allows you to start your own business. However, this process has some features. Outdoor advertising is often placed near the entrance, on the roof and on the facade of the building. However, many do not think that such tablets should attract the attention of people. Therefore, in the manufacture of outdoor advertising, the interests and needs of the target audience, as well as the peculiarity of urban or landscape design, should be taken into account.
In addition, the placement of large advertising signs requires special permission from regulatory authorities. Indeed, for their installation will have to some extent change the appearance of the building and cause him some damage. The production of signs, advertising plates and posters should be subject to legal requirements.
The main types of outdoor advertising
At the moment, signs of several main types are being made. They are divided not only by size, but also by the method of placement of letters and volume. There are several main types:
- Static These are motionless advertising signs that do not change their appearance either night or day. In this case, static backlighting is often used as an addition.
- Dynamic. These advertising signs are equipped with flickering lights and neon lamps. This creates a motion effect and attracts the attention of potential customers.
Also, advertising signs are divided according to the principle of their lighting and the method of placement:
- Light. In this case, not only internal, but also external illumination is used.
- Not light. The backlight is not used here.
- Interior.
- Facade.
- Banner
- For enterprises.
- Signs price tags.
Where to begin
To begin the production of signs, advertising plates and posters should be with the creation of the brand. This process is quite complicated, as it has certain features. It is important to consider all the nuances of the design. But the most important thing is the brand.
If a company has just recently appeared on the market, and it does not yet have its own name, then creating outdoor advertising will be difficult. It’s worth starting the production of signs only after the organization has passed the branding process.
Design
It is difficult to imagine the manufacture of advertising signs without creating a project. This stage is very important. After all, it is necessary to determine what will be indicated on the plate. It is also necessary to design the type and shape of the future sign. At the moment, a huge number of outdoor advertising options have been created. Signs come in any size, completely flat, with constantly lit bulbs, with neon lights and even with three-dimensional letters.
The main task of designing is to create an advertisement that will give the consumer the right amount of information and become recognizable. It is at this stage that style is determined. There are also some nuances. For a certain type of activity, a specific type of signage is less or more suitable. For example, LED outdoor advertising is ideal for buildings, nightclubs and bars. After all, it is dynamic, colorful and clearly visible in the dark.
Making light advertising signs takes a little time. But their popularity is growing every day. After all, such tablets are visible not only in the dark, but also in the daytime. When creating them, only bright and rich shades are used. More modest signage options are suitable for financial institutions and offices. Volumetric outdoor advertising is distinguished by style and solid character. This signage option is suitable for companies providing certain services, shops, as well as law firms.
What is better to do
The manufacture of signboards, posters and signs is not only design. The next step is to choose the right material. It is worth noting that this affects not only the appearance of the product, but also its cost. When choosing a material, one should not forget that a cheaper and less durable foundation will not last long. Of course, outdoor advertising for long periods is not always required. When choosing a material should rely on financial capabilities, as well as on real needs.
Typically, the manufacture of outdoor advertising signs is carried out from a sufficiently durable white or colored plastic. This material allows you to give the product almost any shape. And this, in turn, makes it possible to translate into reality even the most daring design ideas.
Cellular polycarbonate is also often used by masters. In this case, the image on the advertising sign is applied using a vinyl film. Often the pattern is transferred using color printing. As decorative elements, parts made of glass or metal can be used.
Creation of advertising and installation
The technology for manufacturing advertising signs is quite simple. If desired, any beginner can master it. However, only modern equipment should be used to create quality products. To begin with, it is worth preparing the basis of the future sign. It can be not just a tablet, but letters or image elements.
After preparation, all parts must be connected. For this, hardware, fasteners or glue are usually used. The latter option is less reliable. When choosing materials, it is worth considering the conditions in which the sign will be operated. That's all. It remains to apply a drawing to the base.
Installation of a finished advertising sign must take into account safety rules. In this case, the weight of the structure should be taken into account. Fastenings should be reliable enough. When installing, it is worth being careful not to severely damage the walls of the building.