Collaboration is a concept that has come down to us since the Second World War. Its current significance does not have such destructive consequences for the world, and in some areas of life it even has a positive effect on their development.
The meaning of the concept
Collaboration is a joint work of several people or organizations that have common interests and work to achieve a common goal. An exchange of knowledge may take place between them, although the presence of some kind of competition is not excluded for faster success.
Collaboration is a concept that is applied in all areas of human life:
- trade;
- the science;
- business;
- music;
- publishing;
- education;
- fashion.
The most famous collaborations: H & M
The success of the Swedish brand is associated with the production of trendy things of good quality and the introduction of famous models and stars in the advertising campaign. The H&M collaboration with other popular clothing and accessories brands is also forming.
For ordinary buyers, in this case, this is an opportunity to get the products of famous world designers at an affordable price.
Over the entire existence of this direction, the Swedish company collaborated with many well-known designers and show business stars.
Famous fashion designers who worked with the Swedish brand:
- Karl Lagerfeld, whose collection was sold out in two hours.
- Stella McCartney, distinguished by dresses in the style of boho-chic.
- Victor Horsting and Rolf Snoren, who presented a line of wedding dresses.
- Roberto Cavalli introduced his glamorous sexual aesthetics to the collection.
- Matthew Williamson created flying dresses that were presented around the world.
- Tamara Mellon has created a limited edition of shoes, dresses and accessories with decorative carnations and crystals.
- Sonia Richelle presented collections of knitwear and underwear.
- Alber Elsab, who was able to realize his own extravagant aesthetics for mass-market products.
- Isabelle Maran.
Collaboration is a collaboration in the field of fashion to create popular selling brands. Two designer houses work to create a single collection, but at the same time remain competitors in the global market.
Collaboration and show business stars
What is a collaboration, it is clear, however, what connects the stars of show business with this concept? In the modern world it has already become commonplace when the singer releases her collection of accessories, clothes or a new perfume.
For companies, this is a great opportunity to increase the number of sales, because the goods under the name of a celebrity will be bought up at lightning speed. At the same time, the star receives additional attention to his person, who is never much.
There are a lot of examples of such collaborations:
- Rihana for the company MAS has created a collection of decorative cosmetics.
- Natalia Vodianova developed a collection of underwear.
- Kate Moss managed to create fourteen clothing lines.
- Madonna is credited with bringing to the world stage "Dolce and Gabbana."
- At the age of 68, David Lynch created a line of sportswear for women, which no one expected from a famous filmmaker.
This list can be replenished further, as the stars of show business are becoming more and more, and fashion trends do not stand still.
The attitude of designers to the concept
Most fashion houses collaborate or collaborate with each other or with famous people. Collaboration in fashion has both supporters and opponents among designers.
Many of them believe that such cooperation is quite expensive. In addition, it can be difficult to find professionals in various fields of activity.
However, there are a number of advantages in creating collaborations. A company can expand its audience, declare itself to the world, perhaps even learn something new. In cooperation, both parties benefit. So, the brand receives popularity from the new line of the famous designer, and he, in turn, raises the budget for his subsequent developments.
The success of such cooperation is proved by sales of a new line of clothing or accessories. The fame and popularity of the designer in this matter plays an important role. Although happen in collaboration and misses, without which the fashion world is impossible.