The self-service car wash franchise is one option for those who are interested in starting a turnkey business. This method is often preferred by inexperienced entrepreneurs who do not have the appropriate experience. By acquiring a turnkey solution, they gain access to training and first skills in business. Of course, you can open a business yourself. This is a less costly but more risky option. Those who prefer to act in a proven way, choose cooperation with a franchised company.
Features
Such a business has a unique feature unique to him. The self-service car wash franchise is not always successful. The reason is rather banal and so simple that some entrepreneurs ignore it.
The secret is that potential customers are interested not in a well-known brand, but in their own convenience. Most car owners prefer to be serviced at a car wash, which is conveniently located and has no queues. Here are the main factors to bet on. Even with a franchise purchase. After all, even the most popular sign is unlikely to force the car owner to travel a long way.
However, this does not mean at all that the self-service car wash franchise cannot be successful. Not at all. However, the peculiarity of this business is that you should not rely solely on the well-known name that will be written on your sign. You need to know the specifics of the market in the region in which you plan to open your own business.
Franchise Benefits Description
Some businessmen prefer to act independently, but inexperienced entrepreneurs are attracted by the option of acquiring a franchise. It has many advantages:
- Support from the owners in the initial stages. It was during this period that a lot of questions and problems rained down on the newly-made businessman. Solving them alone is much more difficult than with professional support from an experienced team.
- You get ahead of the competition by acquiring the well-known self-service car wash franchise. This is due to the fact that you do not have to build up a reputation and a client base from scratch. The more famous the brand, the faster you will be able to attract the first visitors.
- Providing a ready, proven development plan, as well as advice on staff training.
- A kind of protection against competition. Of course, no one will forbid potential competitors to open a car wash in a neighboring building. However, the franchise owner, as it were, assigns a certain territory to you and guarantees that another car wash with a similar sign will not appear on its territory.
- The opportunity to save on advertising. However, this will work if you acquire a franchise of a truly famous brand that is trusted and in high demand by car owners.
Franchise Disadvantages
This business option is not ideal for several reasons:
- The presence of restrictions. In fact, a novice entrepreneur changes freedom of action to a ready-made development template provided by a franchise company. He has to follow the instructions of experienced mentors in everything.
- The self-service car wash franchise price is usually high. You have to spend an average of two hundred thousand rubles. Therefore, you will have to be prepared not only for initial financial costs, but also for a longer period of return on investment.
- Brand addiction. The reputation of your company will largely depend on the activities of the franchise company and other points open under its brand. In fact, you will have to become part of the team and bear some share of responsibility for each of its members.
Car Wash Franchises: Offers and Formats
No matter how attractive the conditions of the company may be, the offer must meet the preferences of potential car owners and be in demand.
That's why among dozens of offers you need to choose one of the most popular and proven formats:
- Quickly and efficiently. The self-service car wash fits perfectly into this format. It involves a fairly impressive cross-country ability, which is about a hundred customers daily. Even with the low cost of the services provided, the business owner can earn an impressive amount. However, in no case should you neglect the quality of services. Since this is the best way to scare potential customers.
- Expensive and high quality. Such car washes offer their customers high-class service, as well as a wide range of services. They also usually have a relaxation area with free drinks. I must say that in the field of car washes such offers are rather a rarity, because you can place them anywhere. Customers who are attracted to high-quality service will be ready to go a long way.
Location selection
The profit from the self-service car wash franchise is one of the main factors that interest potential businessmen.
So, first of all, it all starts with the choice of location, which can be considered a fundamental factor in the implementation of successful activities.
There are several proven options:
- The location between the sleeping and business areas allows car owners to attend a car wash on the way from work.
- Not far from gas stations or service stations that have a large flow of cars.
- Not far from hypermarkets, in which a huge flow of visitors is observed at the weekend.
Income
How to profit from a car wash franchise? The basis for success in this matter is the right choice, as well as knowledge of the nuances:
- Seasonality An important factor that affects the size of the profit. The main stream of customers happens in the spring and autumn. The smallest number of visitors is observed at car washes in the winter. That is why this is the least successful period for starting your own business.
- Coordination with a water utility. It will be necessary to coordinate with the authority not only the volume, but also the composition of the water entering the sewer. One should not contain hazardous chemicals. Otherwise, the owner of the car wash will have to take care of the presence of special filters.
Example
How to open a car wash franchise? So, if you decide on a similar business, an example describing the possible costs would be useful:
- The fee for the opportunity to work under the selected brand may be an average of two hundred thousand rubles.
- Some brands include a monthly royalty payment clause in the contract. This may be a certain percentage of the profit or a fixed amount. In addition, in the first months, a franchising company can provide preferential conditions to a novice entrepreneur, exempting him from paying royalties.
- Equipment. Costs can vary greatly. On average, experts recommend a future entrepreneur to focus on the amount of half a million rubles.
The advantage of working with a franchising company is that consumables for a car wash can be purchased almost at cost. This allows you to save on monthly expenses.
Reviews
The opinions of entrepreneurs do not give a definite answer regarding the benefits of the acquired car wash franchise. The peculiarity of this business is that it is not enough to work under the guise of a famous brand. You need to know the market of your own region and choose the most attractive location for car owners.