Sometimes for happiness you need just a little bit - a small piece of good chocolate! But which one to choose? After all, the assortment on the shelves is able to satisfy the most amazing fantasies of sweet tooth. This is where the competition fully manifests itself! For example, why is it worth choosing the Tobleron brand? This chocolate came to us from Switzerland, which has long been famous for the skill of its confectioners. Also the original packaging! So you can develop an advertising campaign. But is it necessary?
How it all began?
Once upon a time, Jean Tobler opened his own confectionery shop in Bern, where he mainly sold products from other manufacturers. It was 1868. Demand was steady. He prompted Jean Tobler to think about creating his own chocolate factory. He planned to organize production together with his sons in 1899. The joint product is called Fabrique de Chocolat Berne, Tobler & Cie. A year later, Jean transfers the main assets into the hands of his son Theodore. The work went on. But only in 1908, Theodore and his brother Emil invented a unique recipe for making a favorite treat - chocolate.
In fact
The Tobleron chocolate is original in form. The photo on his packaging fully reflects the contents - triangular fractions with milk chocolate, nougat, almonds and honey. The name itself came from a combination of the names of the creators and the Italian name for nougat - Torrone. In 1909, in Bern, the brand was officially registered. And the chocolate extravaganza of taste began. Development was slow but steady.
So, in 1969, the company began producing black chocolate, and a year later - and white. In 2007, a new taste with nuts and raisins appeared. The unusual form of chocolate has several versions of the appearance. There is a legend that the delicacy repeats the shape of the Matterhorn mountain in the Swiss Alps. And there is already quite a fantasy assumption that chocolate owes its form to variety show dancers who line up in a living pyramid at the end of the performance.
Against legends
Beautiful Tobleron Company denied beautiful legends about the form in honor of the mountains. Chocolate initially had no references to mountain packaging. And the version with the dancers seemed far-fetched. There were also references to the fact that the Tobleron brand made a triangular reference to Freemasonry. Chocolate, according to her, has become a symbol of political and economic development. All versions were funny, but had nothing to do with reality. The triangular shape was a simple insight, thanks to which the chocolate became original. The packaging design is undoubtedly eye-catching. But this is not enough to win an army of fans. Here you have to work on the taste!
Oh, that taste of Switzerland!
Many people, regardless of age, sincerely love the Swiss Tobleron chocolate. Reviews about it range from enthusiastic to restrained approving. In fact, it is distinguished by an exquisite and very delicate taste with bright but harmonious notes of honey and nougat. The separation into triangular fractions is very important. After all, at the first tasting, I want to immediately absorb all the chocolate, but too good is bad! Refinement in small quantities can turn into stiffness with excessive enthusiasm. Nougat simply sticks together. And teeth are not so easy to open. So you need to relish a little, enjoying every bite.
Crazy, crazy world!
Chocolate is a kind of drug that turns into a camp of slaves once and for all. Sweet tooth seeks to try new tastes, taste them like ragweed, to expand the range of their tastes. For example, a Swiss politician was famous for his weakness for chocolate, because of this he lost the post of prime minister. It was 1995. Mona Salin made a dizzying shopping trip with taxpayer money. The amount exceeded 50 thousand crowns, and two Tobleron chocolates were found in the general grocery basket. Politics had to be abandoned for three years. So the taste deserved it!
Manufacturers took the “Tobleron case” for an original compliment and only increased the pace of work. For a long time they were preparing for the centenary and celebrated its whole fall. To participate in the chocolate festival in Bern, they made the world's largest Tobleron bar. A chocolate of this size cannot be mastered even by a hundred sweet tooths, because it had a whole centner! The tile could easily get into the world record book, but the authors just do not need it! They modestly replied that the main goal for them was the joy of chocolate lovers. Moreover, the company already has a world record.
Together with the inhabitants of Geneva, Basel, Bern and Zurich, they built the tower for four days. The sweet cardboard triangle could be compared to a work of art. It is not surprising that the workflow was described even in a book dedicated to the centenary. Giant mockups appeared at Zurich Airport. With their help, Tobleron chocolate showed its history. Reviews of avid fans were approving, because it is nice to watch such a tasty installation. By the way, the inspiration of the audience was also supported by broadcasting incendiary commercials and a ticket to the Swiss Alps. Following the celebration of the anniversary, the level of sales of chocolate rose to the highest level for the entire previous month.
What do people say?
First of all, the price is alarming, buyers assure. Even at pre-crisis prices, the Swiss Tobleron chocolate, bitter and milk, was in the top position. A standard tile of 100 grams could be purchased on average for 160 rubles. Now prices have almost doubled. But this does not stop desperate lovers of sweets.
Chocolate has a honey-nutty flavor with notes of caramel and almond. In its pure form, chocolate is not recommended, as it sticks to the teeth, which, by the way, speaks of the quality of nougat. Girls note an important feature: the tile easily fits in any handbag and has a very practical packaging. This eliminates the risk of spilling chocolate. The shelf life of the tile is a little more than a year, but it certainly will not lie so long! In Russia, milk chocolate is more popular.