The realities of our time are such that almost every one of us daily deals with the Internet. Someone just uses e-mail or skype for communication, someone scoops the necessary information from numerous Internet resources, and someone just kills time in social services. networks and forums. And everyone, perhaps, at least once wondered: is it possible to make money on the Internet and, most importantly, how much.
In our economically unstable situation, there may be enough reasons to find an answer to this question. And most importantly, many have heard that making money on the Internet is real, and there are examples of real people who have achieved success on this path. But, as a rule, the first attempts fail. Or we inexperienced contact fraudsters, or we are offered a payment that does not justify the time spent on the work. And at this moment, many despair, realizing that any decent income on the Web is nothing more than a myth.
Is there any prospect?
There is no doubt. Nowadays, the Internet has become a source of constant, and very stable, income for thousands of people around the world. These are developers, web designers, programmers, creators of video, advertising, and journalists. But, as a rule, these are specialists of a rather high level who have come a long way before their work began to bear very tangible results. And we will not talk today about these professions. Because, first of all, I would like to talk about how a person can and can earn money, not only very far from programming or web design skills, but also not able to rank himself even as an army of confident Internet users, except for beginners .
Can I start earning from scratch? Are there any options for those people who, for whatever reason, are looking for a homework or part-time job? There is. And there are several options, as always. We will not dwell on earnings on clicks, referrals, captchas, on social networks. Such proposals are enough today, some of them seem dubious, others may be worthy of attention. Nevertheless, I propose to consider the most reliable and interesting, and most importantly, a simple, from my point of view, option - writing articles on order or for sale, or, as they often say now, copywriting. And also learn how and where you can start making money writing texts without having such an experience behind you in principle.
What is copywriting
In fact, the profession of copywriter and journalist have much in common. Both specialists are busy searching for information on a given topic and interestingly presenting it in the form of articles attracting readers. But there is, of course, a difference - there is a specificity in each of the professions. For a copywriter, for example, there is absolutely no need to travel around the city in search of information or to take interviews. He draws all the necessary information exclusively from the World Wide Web, without departing from the computer monitor. But in order to understand who a copywriter is and what his responsibilities are, you need to start with the concept of âcopywritingâ, find out what they mean by it today.
So, copywriting is a professional activity related to the creation of presentation and advertising texts. In other words, with the writing of materials that directly or in a veiled manner popularize, advertise companies, services, products, ideas or individuals. However, this is only a classic definition. As for the Internet today, copywriting is understood as writing any articles for websites or creating custom texts.
And based on this concept, itâs easy and simple to understand the essence of the profession of copywriter. This is the person who writes reviews for online portals, including online stores, texts to order. But there are still related specialties, which, as a rule, are owned by such a specialist - this is rewriting, seo-copywriting. Speaking of copywriters, many imply these skills too. And before talking about how to make money on copywriting, so as not to get confused, let's find out how these specialties differ.
Rewriter or copywriter?
At first glance, it may seem that these professions are not much different. But only at first glance. A copywriter, as we have already said, is a person who creates texts on the instructions of the customer. It is the creator. That is, the specialist writes an article based on his knowledge and his vision of the topic. If he is not familiar with the topic too well, then he will have to thoroughly understand it, having studied, perhaps, information from several sources on the Web, and then draw his own conclusions. And here the question arises: should this person have a writing talent? No, just a writer, a writer, you donât need to be at all.
A copywriter must have creative thinking, because, first of all, he is a specialist in creative, âadvertisingâ thoughts, who are often ordered selling texts. Perhaps, many can write an article on a given topic, even competent and beautiful. But it is precisely the copywriter who will be able to write the selling text, correctly setting the emphasis. In other words, this specialist is more likely a marketer, seller, or even a businessman than a writer.
Unlike copywriting, rewriting on the Internet implies a lexical change in the given texts. That is, the author receives the original article along with the assignment; he must rewrite it in his own words, make it unique, while preserving the original meaning. True, it is desirable to do this so that the article, even at first glance, does not resemble the original one. How to rewrite it? Itâs easy to guess. Need to write a statement. Remember how you wrote the writing in school? The usual presentation on a given topic, leaving the most important, in your opinion, moments, slightly modifying the structure of the text, replacing some words with synonyms, where possible. All. Hard? The answer suggests itself: nothing complicated if you practice.
SEO Copywriter
And finally, a SEO writer. What kind of specialist is this? Here the differences are small. It differs from a copywriter in that it is able to correctly and organically enter the given keywords into the article that it creates by order. If we turn to concepts, then seo-copyright is editing and creating articles for websites, that is, texts that are optimized for search engines. What is it for? I think everyone knows that most sites on the Web are commercial, that is, they exist in order to sell goods, services, etc. Internet users, before buying the desired product, look for information about it. Using the search, entering the very keywords (for example, âbuy a refrigeratorâ) in the search bar, each of us gets many (sometimes millions) of answers. And the most relevant (relevant) request from them are usually on the first page of the issue. It is on this page that commercial and not only resources are trying to get through text optimization.
In practice, almost every professional copywriter can optimize articles for search queries. It is easy to guess that these skills are rated higher than just writing texts to order.
How to become a copywriter
We talked about what qualities a copywriter should have. But what kind of education should he have, what skills should he possess at the initial stage, can everyone become good specialists? Itâs great, of course, if you have a diploma in philology or journalism, it will be easier for you to take the first steps. But a copywriter is one of those modern professions where not diplomas are evaluated, namely skills, experience. And if you do not have the appropriate education and even higher education in principle, but at the Russian language school you had a five or a four, you may well become a successful rewriter or copywriter. This is a profession where a year of experience means a hundred times more than a few years of study. And if you are on maternity leave or retired, are in search of work or just want to get additional income, you can quite master this specialty. And even an advanced Internet user does not need to be, enough basic knowledge to get started.
The only thing that matters is that the copywriter must be competent. It is clear that school knowledge is forgotten over time. It does not matter, you will have the opportunity to update them, remember the rules of spelling and punctuation, there are enough guides and manuals on the Web. These resources, as a rule, are constant companions of many copywriters.
But in this profession, other qualities are significant. From the very beginning, you cannot do without discipline, without the ability to organize your day, without the desire to earn. And, of course, decisiveness is needed - as in every business, the first step is necessary here.
And now about where to start and how to make money on copywriting. Where to look for customers, on what topics to write, where to sell the first articles? There are enough opportunities in RuNet - these are numerous freelance exchanges, and article stores where you can place texts for sale. However, it will not be easy for a beginner to immediately navigate using these resources. It is necessary to practice, find regular customers. All this can be done only by working with one of the copywriting exchanges. In addition, exchanges regulate the relations of customers and contractors in the legal framework and guarantee payment of your work, which reduces the risk of an unsuccessful attempt to nothing.
There are plenty of such exchanges, every year there are more and more new ones. And it can be difficult for a newcomer to choose a first job. My opinion: you need to start with a proven resource that has a good reputation and is included in at least the top three among their own kind. Therefore, I propose to consider all the nuances of work on the example of the eTXT exchange. This resource receives mostly positive reviews, both from employers and from authors, has a consistently high rating and a very good reputation.
In addition, anyone can start working as a copywriter here, you do not need to pass the certification test on this exchange in order to register. Which, in fact, is necessary for a beginner, a person with no experience in writing texts. And this does not mean at all that copywriters here do not have qualifications, just the opposite, but tests here are carried out only at will, often not in the first days of work, in order to increase their earnings in the future.
How to make money on the copywriting exchange, how to start
In order to start working, you just need to register. Registration on the eTXT copywriting exchange is a quite standard procedure, not much different from that on other sites. Fill in the column with the name, surname, come up with a username and password, specify an email address. Then select the status of âexecutorâ, since the author of articles on this exchange has this status, indicate the types of work that you want to perform: copywriting, rewriting, seo-copywriting, translations. The last paragraph can be indicated if you are fluent in a foreign language. If so, this is a big plus. Earnings in the translation of texts, as a rule, are much higher. Be sure to note which language you speak.
In principle, everything, the standard procedure has been completed, now you can log into your account on the exchange. Here you can immediately see the orders that employers offer. They are already available to you. By opening any of them, you will find the job requirements. This is the topic of the article, length, uniqueness, possibly keywords, as well as special wishes of the customer. In addition, the type of work (copywriting, rewriting, seo-copywriting, translation) and its cost are indicated. It is customary to indicate the price per 1000 characters of the finished text. But while you are a beginner, you are unlikely to be able to take an order with a good payment, since you still do not have a rating in the system. What to do? First of all, do not panic. If you spend some time filing a lot of applications, one of the customers will definitely choose you as the executor. Of course, at first youâll have to rely on a price not exceeding 10-15 rubles per 1000 characters. But this time will not be wasted either, you will earn a rating in the system, each article you write increases it. And already with a rating, you can count on a gradual increase in the cost of work - the higher it is, the higher the pay for your work.
So, I will explain again, point by point, what are your actions if you first went to the exchange. You need to register, optionally fill out a field with information about yourself, then enter your personal account and select the "New Orders" section directly under your name. Available orders will open, where you can choose a topic close to you for writing. You apply by pressing a button, wait for the decision of the employer and proceed with the first order, having previously found the necessary information on the Internet, using search engines.
It is clear that from the very beginning you need to be patient in order to earn a reputation on the stock exchange. Otherwise, you should not count on getting an initial rating without qualification. But already a small rating will allow claiming to pay 20-30 rubles for 1000 in order to move on. Those who immediately want to receive a higher payment are also offered options. From the very beginning, you can try to get an assessment of your own qualifications. Writing a test task to test the level of skill, upon request, is available to all users. To do this, go to the appropriate section directly in your office. You select a task, get the requirements for it (as when receiving a paid order). But this task is not paid. The result will be evaluated by moderators of the exchange. As a result, you can get the level from initial to high (from one to three stars). In order to successfully pass the tests, you need to correctly write the text and clearly and consistently state the idea. And you also need a desire to spend a couple of hours in order to receive more profitable orders in the future. If you successfully pass the qualification tests, serious customers will prefer you as the executor of their tasks. What if not? If you fail to pass the test with the desired result? It doesnât matter, customers will not see your work. And here you can draw conclusions, practice and pass the test again at any convenient time.
Copywriter career
So, fulfilling the tasks of customers, every day you will increase your author rating. This indicator affects the value of your work in the future. What else gives a rating? Stable employment, over time you will have regular customers. Customers who liked your work will leave positive feedback on your page, this is customary here, and they usually influence the decisions of other customers regarding your candidacy as an artist. Many will be able to include you in their whitelists. Every employer has a similar list here; authors included in it can take orders automatically, without waiting for the artist to choose. How to get to the "white list" of the customer? Not so difficult - you need to do quality work and hand it in on time.
And one more thing to stop at. The exchange regulates the relationship between the author and the customer. First of all, it guarantees wages. When you receive an order, the amount to pay for your work is blocked on the customerâs account. And upon delivery of the order, you receive payment automatically, already from the exchange. And all controversial issues, if any, you can solve here, in arbitration. We examined the issue of how to make money on copywriting. And what skills can still be useful on the stock exchange?
What other professions on the exchange in price
We have already said that on eTXT you can make pretty good money with translations. Moreover, knowledge of various languages ââis in demand. In addition, there is enough work for proofreaders and editors. If you have a philological, linguistic education, then making money editing texts can be quite good. In addition, the exchange has a store of articles. Writing texts for sale is available for all users in the system. Gradually, their cost will increase. And each article sold, as well as written to order, will increase your author rating, and therefore, affect the cost of subsequent work.
Issue price
And here we come to the most interesting question: how much can a beginner earn from copywriting, how much is the work of such specialists estimated? , . , «» , . 10-15 , â . , , , .
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