Each novice webmaster who decided to create a website should be able to work with a variety of services, programs and applications that expand capabilities and advance it in the right direction. One of the basic services that will need to be studied is Yandex.Webmaster. To connect the site to the search engine, to receive data on indexation, traffic and other statistics, you need to go through Yandex verification. We will figure out what it is and how to work with it.
Why is verification necessary?
Passing verification in the service primarily involves providing functionality to the site owner. That is why you are asked the right to own an information resource or an online store. This approach will avoid the following problems:
- Third-party resource management by an unauthorized person, work with commercial data.
- Illegal collection of information, theft of statistics, work with SEO-requests.
- Removing pages on the site in search results, changes to redirects and other negative aspects.
The harm from such access can be enormous. That is why Yandex needs confirmation of access to your web resource. Security should be taken care of by yourself; do not share personal data. For the work of specialists, you can provide temporary access rights.
The main methods of Yandex verification
Currently, Yandex offers several options for verification. Each differs in specificity and is accompanied by a number of significant features.
- Meta Yandex verification. It is considered the most popular and easiest way to resolve the issue. To achieve this goal, you need to get a meta tag with a unique key. The submitted code should be inserted into the <header> block, and then confirm the rights on the site.
- Yandex verification DNS TXT is another solution that is provided through the hosting where the site is attached. You must add a unique code to the text file and save it.
- The location of the HTML file, which is downloaded directly from the confirmation page and is uploaded to FTP in the root directory of the site.
The first option is considered the most optimal solution, which is associated with the lack of the need to work with hosting, you only need a shell of a web resource. Alternatively, you can use special plugins, widgets and other helpers, depending on the CMS site.
Wordpress website verification through plugins
Yandex verification is easily carried out on WordPress sites provided that specialized add-ons are installed. A good example is Yoast SEO, with which you can configure verification in a few clicks. To carry out the procedure, you just need to get an individual key, which is taken from the link and inserted into a special field opposite the "Yandex.Webmaster" Panel position.
After that, we confirm the data directly on the page where the code was taken from. It is important to note that such a plugin automates the process for Webmaster Google and Bing. Yandex verification will not be difficult to pass if you follow the recommendations that are presented in the Yandex webmaster. A planned and unhurried process will lead you to the desired result.