Recently, search engines have been filtering and dropping websites that have been purchased from donors more and more seriously. What to do if you need to promote SDL (a site for people)? The most correct solution is the competent placement of a natural link. What is it, where to get it and how does it work? In fact, everything is not at all complicated, and even without being an expert in such matters, you can easily figure it out. To begin with, it’s worth understanding what you are dealing with and what are the distinguishing features.
Natural links - these are external links that appeared on the Web without the involvement of technology and "purchases", that is, when users give each other the address of a site or page because they consider it interesting, useful or necessary. Search engines highly value such links, which has a very positive effect on the ranking of the resource. In addition, this is a great way to promote SDL.
Key features of natural links:
- Not hidden, reflected, that is, made for the user.
- Posted in the content part.
- Contains directly the address of the page or its title.
- It is not used by itself, but in a group with others.
- Link to other lively and well-visited resources.
- May look like a banner.
This list depends on the requirements of certain search engines and may vary.
Where can I get so many natural links to interest search engines on the good side? Below are the main ways to get this valuable tool for website promotion. Many of them intersect or are interconnected, therefore, holding on to one, most likely, you will have to smoothly switch to the second, and then to everyone else. But the result will justify these efforts!
Content
How to get natural links? The very first step is to give your visitor worthwhile interesting material. If the content is unique or interesting, then word of mouth will work, moreover, on its own and without additional effort. After reading an exciting article, seeing an unusual service or making a successful purchase, the visitor will pass on information about the site to his friends and acquaintances without asking or “bribing”.
If this is not a landing page, then you can add a page with a distinctive theme to attract more visitors. For example: an online store that offers tools and equipment for repair and construction works, adds the tab “Men's interests”, where it places news and informational articles that will attract the attention of those who are not directly looking for the goods offered. But the acquaintance or friend with whom the visitor will share the link may be a potential buyer. But this is in terms of sales. And for promotion, any visits with a delay on the site for more than 20-30 seconds are already interesting.
In fact, these will be the most natural links of all possible, but there is one important point: the promotion of a resource in this way can happen very slowly and result in nothing. That is why it is worth considering all possible options and trying the rest of the ways.
Blogs and Forums
How to get natural links and at the same time attract the target audience to your resource? Forums, blogs, and a similar type of platform where people communicate and discuss issues of interest can be an excellent solution. It is necessary to select the resources that are suitable for the topics and unobtrusively, in the topic, offer your source. The main thing in this is the naturalness of entry.
Consider an example of successful placement. Take the cooking forum. The discussion of the topic will be called “Recipes of Tender Cream Soups”. There is an answer to someone’s post, one or two recipes are suggested, unobtrusively the last sentence is inserted “Such a soup can be grated through a sieve, but it will be much faster and more convenient to beat it with a blender. I have such and such. I bought it specifically for such soups. By the way, in a good store - such and such. ”
Consider an example of failed placement. Also take the cooking forum. Discussion of the topic - "Salads in a hurry." Without natural occurrences, we write a post: "I recommend an online store of household appliances - such and such."
Do not forget that the moderators of blogs and forums can block a visitor who painfully imposes certain links and inserts them into all posts, so do not overdo it. To reduce the time spent on such events, you can attract professional bloggers. And it’s not necessary for a certain fee in specific monetary terms. You can, for example, offer a discount on your services or products.
Social networks
Another way to get natural links is to promote the resource in Odnoklassniki, VKontakte and Facebook. These are the most popular social networks, but you can use any other. In this case, everything is simple: you need to tell your friends and acquaintances about your site and ask them, in turn, to transfer information and, of course, a link to your friends and acquaintances. That is, word of mouth will work again. If at least some of those who receive the recommendation visit the resource, this will already give a good indicator. And if the site is also interested in visiting, the number of natural links will grow exponentially.
Note the following information: “Classmates” are more popular among middle-aged and older people; VK mainly unites youth and adolescents, and also has a large number of pages for business; Facebook is popular all over the world, so it will work well if the territorial component is not important for the project.
Mass media
How to get natural links from the immediate target audience? First of all, you need to find those who may be interested in the resource or the goods and services that it offers. The media is a great old way of advertising in principle, so it is also suitable for the issue under consideration. Many information portals are ready to post interesting thematic articles for a low fee or completely free. The text can be written independently or attract specialists (rewriters, copywriters). It can be reviews, press releases, news or even interviews. Best of all, if the article contains several links to different resources (for example, untwisted and affiliate), then this will look more natural for a search engine. In addition, people who are interested in the material are likely to look at the proposed pages.
For example, a page selling a variety of gadgets may offer a news site its services in maintaining a High-Tech column. In this case, both parties will get a good attendance result, and natural links will work.
Promotions and contests
Natural links for website promotion can also be obtained using various kinds of polls. To do this, you need to come up with a promotion or competition and place it on the untwisted page, as well as talk about it using all available methods (see paragraphs 1-4).
The prize does not have to be impressive. The main thing is that the participants of the action or competition should be interested in having as many people as possible, for example, read their story or mark their photo. The ideal option would be to write a review about the contestant or leave a comment. This will provide not only attendance, but also delay someone who clicked on the natural link on the page for a while, which will positively affect the site’s statistics.
Coupons
Today, it is very popular to buy goods and services through resources that offer cards and discount coupons. And these are also great sites for natural links. At relatively low cost, you can get good traffic to the target audience. You can also combine offer coupons with stocks. For example, a coupon with a higher discount will be received by the visitor who will invite the maximum number of friends to the site for a certain period of time.
Directories and catalogs
This is a very good option to get natural links to the site in various catalogs and directories of enterprises. There are many options here - starting with the classic catalogs, which are available both nationwide and separately for cities and regions. In addition, you can register on the resources to search for vacancies and candidates. The main thing is the presence of two components:
- In the registration form there is a special column designed for the address of the site or page. The link should not be simply entered in the text or title.
- The section in which the questionnaire with the address is placed should correspond to the topic of the resource.
Through the search engines themselves, you can also get natural links. Yandex, for example, offers to place information about the object on the map, and this can be used.
It will be useful to place links in the services of “question-answer”. For example, a user asks how to perform an action in a graphical editor and receives an answer, including with a link to the site where such information is posted.
Partnership programs
That, working as a team, you can achieve much greater results, everyone understands. But how to apply this in the matter under consideration? It is necessary to find projects that offer related products and services and are also interested in attracting visitors. The next step is to contact the administration of these sites and offer mutual placement of links as partners. An important point is that the partner must be an SDL and have good traffic. Otherwise, the game may become, as they say, “in one goal”. That is, spinning up an affiliate site, your own resource may not receive the desired return.
An excellent example of a natural link for an affiliate program is to agree with the site developer on the mutual placement of links on pages. That is, on the untwisted site the address of the developer is indicated, and that, in turn, adds the resource to its portfolio and indicates its address. Perhaps the company whose website is being promoted is a member of some organizations or associations. These are also partners, and with them you can agree on the mutual placement of links.
Important Buttons
Another good way to get natural links to a site is to make it “live” and give the visitor the opportunity to participate in his life. In practice, it is very simple. You need to create pages on social networks and link them to the resource. Directly on the site, you must definitely place the working “like”, “like”, “share with friends” buttons and so on, as well as give the opportunity to leave comments and discuss content. Snap buttons are best for social networks, blogs, and forums.
If the page is selling something, you can, for example, ask the buyer after a successful transaction to tell about their purchase using the buttons described above or to subscribe to site news.
Useful Services
A very good way to get natural backlinks is to attract visitors to your site using a variety of interesting or useful services. This can be, for example, settlement calculators for loans, loans, subsidies and other things, or calendars with holidays, days off, dates of delivery of accounting and other statements, and so on. Is it worth talking about such services that have already become practically mandatory, such as weather forecasts, exchange rates, horoscopes and more?
There are examples of unique useful services: calculating the calorie content of a dish based on the weight and list of incoming products; calculation of the amount of paint and varnish material for a certain type of work, based on the meter, etc.
Educational programs
Today it’s fashionable to be enlightened, so various online seminars and webinars, as well as various kinds of educational programs, are very popular. Having picked up the thematically suitable offers, it is necessary to contact the administration or manager and offer mutual promotion. For example, by placing a banner on your page with an invitation to a webinar, you can ask in return to place a link to your resource in the comments or description, as well as in educational materials.
You can also invite an expert yourself and conduct a webinar or online seminar on your page. The main thing is to choose a question that will intersect with the theme of the site and promote advertising. If for visitors this event will be free, then, most likely, attendance will be.
Entertainment and humor
It attracts attention very well, which means visitors, entertaining and humorous moments. For example, you can offer to take the test "Which product from the catalog suits people with the zodiac sign Leo" or "How to choose a restaurant by date of birth", as well as rubrics like "Anecdote of the day" or "Demotivator in the subject." Even today, various "life hacks" are very popular. These are options for custom solutions and the use of accessible things for unexpected purposes. By selecting such content in the page theme, you can also attract visitors.
The main thing is to invite someone who has passed the test or read a joke to share a joke with a friend. All this can be done using the same “like”, “I like”, “share with friends” buttons and transitions to social networks.
This list is not complete. Based on the specifics of a particular resource, you can choose other sites of natural links. If you can’t do it on your own, you need to contact promotion specialists. For instance, It offers the placement of natural links in automatic mode - professional link builders are responsible for the entire process from A to Z.
It is important to remember that promoting natural links for SDL is vital. Performing this task will take time, effort and some material costs, but the top positions in search engines are worth it!