CTR (click through ratio) is a term that is not translated at all. This is "clickability." This indicator is very important. Recently, many have been wondering what CTR is. Initially, it was used for banners, but when the great and omnipotent Google appeared, the concept of CTR was transferred to the field of contextual advertising. With the help of various resources you can earn money, because you will allow you to place various advertisements for money on your site. If you want to unwind, then you have to pay money so that your texts created according to all the rules of copywriting are posted on the network. With banners, a similar situation. You need to know the clickthrough rate. This is done for advertising using banners and selling space for them.
What is a CTR? How to calculate this indicator?
CTR is the ratio of people who have looked and clicked. For example, your site’s traffic is 1000 people per day. On advertising, 50 clicks from them. Now we consider: 50 divided by 1000. It turns out 0.05. Then 0.05 is multiplied by 100% and as a result, CTR = 5%. You see for yourself that this is nothing complicated. The page CTR is considered normal if it is 2-2.5%. If less, then the ad is not targeted, i.e. she is not facing the target audience. In other words, if you sell ads and do not type the keywords well enough, Title, Description, then Google has contributed to the fact that you are not recognized. For example, the Title “Beautiful Life” for a store that sells curtains is very vague and it’s very difficult to get into search engines with it. The more accurately you write down keywords in ads, the higher the chances of getting to a site with a related theme. Of course, a lot depends on the money you are willing to pay.
How to increase CTR and what factors affect it?
1. A site, a blog that is similar in theme to your ad, is already 50% of the success of a good CTR. This time. It is clear to any person that the announcement of an "SEO specialist" will be relevant for website promotion, and not on a dating site.
2. You should consider what target audience you are addressing (country, gender, age, etc.) These are two.
3. Try to objectively evaluate the specifics of the product or service. Perhaps this is a narrowly targeted and expensive product, and even low clickthrough rates are normal. These are three.
Remember! CTR is not your customers yet, but those who are interested in your product or service.
What is CTR in the eyes of the advertiser?
Contextual advertising is an incentive to action. It is recommended to start the announcement with verbs: do you want? looking for? At the same time, do not forget about brevity. If the request that you redeem for a specific ad on the content network is low-frequency, then do not expect much traffic from the content in a short time. On the flip side, the buyback of low-competitive requests is an opportunity to optimize the budget. Optimize your site for “expensive” in terms of cost of clicks - this is the way to increase revenue that comes from the placement of contextual advertising.
What is CTR through the eyes of a webmaster?
CTR for the webmaster is an opportunity to increase revenue when paying for users clicks on links for a certain period of time. They are placed within the contextual advertising block. CTR increases due to the competent location of the block. An effective method for increasing the income of a webmaster using contextual advertising is filtering the sites that place ads. Special resources can help with this, determining the most common queries that users click on. To do this, it’s enough to optimize the content on the site for them without promotion. As a rule, the most successful requests are those related to the subject of content.