At the final stage of site development, you need to pay great attention to the question of what methods the resource will advance on the network. Description of the site is the most common and effective way to increase the position of the site in the results of search queries. The introductory text also serves to attract the attention of the target audience, helps the user quickly navigate and tune in to the perception of this or that information. For such articles, there are a number of requirements and conditions, following which you can guaranteed to increase the popularity of the resource.
First of all, the description of the site should be concise and concise. It is necessary to interest, to continue to search for information on this particular resource. Long and boring texts are unlikely to fulfill this function.
Also, the description of the site should not include special characters, quotation marks, and the like. Most likely, you can do without them. They do not carry a semantic load and interfere with the operation of search engines.
To arouse trust and attract the user, the description of the site should sound like a sincere and respectful message compiled by the creators of the resource, and not a dry text for analysis by a search engine computer program. That is why repetition of the same description on several pages should be avoided. Offers should be unique and intended, first of all, for the client.
The description of the site must necessarily contain keywords related to the main subject of the resource. These will be the phrases or parts of the sentence that the client is most likely to use in the search query. Such words can be inserted into the text in different cases and numbers. It is best that the message begins with them.
The introductory text can contain absolutely any interesting information. For example, the services offered, the advantages of the resource, the description of the structure of the site, and the like, can all be taken as a basis for compiling an inviting narrative and supplemented with a small article that will attract the user's attention, manipulating his emotions and desires. The main thing is not to forget that the text should sound really unusual. Therefore, the description of the site should not contain common expressions-stamps and boring sentences. But at the same time, the use of individual effective and high-profile words will not be superfluous. Often messages that some actions can be carried out easily, quickly, free of charge or guaranteed - allow you to win the location of the client.
To check how effective one or another fact-finding text is, you can constantly compose new ones or make changes to the old ones, and then analyze how a fresh site description affects the attendance and popularity of the resource. An example of such a text for inspiration and the emergence of new ideas, of course, it is better to look for the most successful resources of a similar subject with high attendance.