The question of what is needed to open a bath, people began to ask not so long ago. Previously, cities had their own public baths, but now more and more elite complexes are appearing. At the moment, a clearly expressed need for family institutions of this kind has appeared on the market.
About the market
There is a tendency to increase the number of bath complexes. Changes have occurred in the contingent of customers. In the old days, for the most part, they visited such places on holidays, gathering in large companies. Now, more and more people come to the complex on ordinary days or in the evenings to improve their health.
At the moment, consumer demand for family-format baths is not satisfied. Often people want to sit quietly in the sauna, while their children are under someone else's supervision.
It is noteworthy that it is not so difficult to understand where to start a bath business. This is generally a fairly simple matter from the start. If everything goes well, it will be even more profitable than the restaurant. Calculating how much the bath costs, you need to focus on about 60,000 rubles for each square meter. At the same time, it will be possible to contain such a room quite inexpensively. As a rule, such establishments pay off in just 3 years. Much will depend on their reputation, advertising moves.
Complex
The business plan of the bath business may include the construction of a whole wellness complex. In order for it to be profitable, the services should be oriented at once to several categories of people. In the daytime, wellness treatments for children, women engaged in water aerobics will be offered here. While at night, representatives of another target audience can gather here - noisy companies.
Profitability calculations
The minimum area on which to open such an enterprise is 150 square meters. It is quite enough to open a whole complex, which will either be rented out or be a public bath.
The calculation of profitability is quite simple. An entrance ticket will cost 300-500 rubles for one-time visitors, while renting a room entirely will cost 2000-6000 rubles per hour. If the bath business is small, the construction can count on 8-15 people. It is best to provide increased permeability during the day, while renting the building in the evening and at night.
Alcohol
Sales of alcohol products, according to the owners of the bath business, will need to be organized in any case. Otherwise, visitors will begin to bring it with them. The bathhouse should carry out two main functions - entertaining and improving.
But space for imagination is quite allowed - for example, you can open a whole attraction. If you arrange the institution accordingly, corporate events will be regularly held here.
If the bath business is small, such an institution may accompany another - a restaurant, a nightclub, a shopping center, a hotel, a fitness club. In this case, the flow of customers will always be established, and there is no need to build a bathhouse in a passable place. After all, hardly passersby come here - they go to such institutions purposefully. But people are unlikely to drive to the other end of the city. It’s best to choose a place in such a way as to rely on the target audience living nearby. The bath should be in a place where it is not difficult to get, and then return back under its own power.
Services
In the bath business, it is imperative to count on the provision of additional services. A bath attendant will work here, it will be necessary to establish the sale of brooms. It is important to have a massage therapist on staff; the services of a solarium and stone therapy will not be superfluous. The latter is a modern wellness procedure. In order for the client to return for services again and again, it is important to find competent specialists, being careful when selecting them.
Of the staff, in addition to specialized specialists, an administrator with a cleaner will be needed.
Documents and Advertising
The requirements for paperwork will mainly concern the sale of alcoholic beverages, and it is unlikely that the bathhouse will function without it. In cases where the room will be involved a small one, the kitchen is hardly fit here. Then it is best to find a nearby restaurant and arrange with him for food delivery for visitors to the complex. For such a channel, customers should agree on advertising the bath in a restaurant.
It is necessary to highlight a separate line item for advertising costs. They will depend entirely on the region where it is planned to obtain permission to build a bath.
From the media people only learn about the institution, but they will lack information about the reputation of the institution. In cases where advertising will be ordered in magazines or on radio stations, it is important to make sure that it reaches the target audience. But in this business, word of mouth works most effectively to attract customers.
Building selection
Given the prices for equipment for the bath and for the construction of the complex, not every businessman wants to spend so much money. It will be much more profitable to remodel the building of the old public bath. In this case, all expenses will be spent on repairs, on the purchase of equipment, but you will not have to spend time on construction, which means that the institution will pay off much earlier. Also, in any case, it will be cheaper. Most likely, you will need to rely on a complete redevelopment. It will be necessary to change all communications, to strengthen power. An old bath will most likely be worn out due to high humidity.
Any bath complex, with and without a pool, always contains changing rooms, a shower room, a massage room, a font with cold water, a lounge. It is best to take care of the presence of a pool - already 5 meters in length will be enough. A small steam room will occupy 15 square meters. If the budget allows, a sauna, a Turkish steam room and a Russian one should be located nearby.
You will need to seriously think about conducting competent coverage. For a Russian bath, wood-burning stoves are suitable, but there are a huge number of varieties of stoves. They can be electric, gas.
Equipment
To equip the pool, you will need to purchase pumps, filters, heaters, lamps. It will be necessary to install a ventilation system, a drain. It is unlikely that when opening a bath complex with a swimming pool it will come out to save on equipment, but this does not apply to the interior. There is no need to include valuable wood species, expensive materials.
Content
In the maintenance of the bath, the main expense item is always electricity and water. One client will need at least 100 liters of water. An institution of this type will always be energy intensive.
Water treatments
It is noteworthy that there are a lot of varieties of water procedures. And with a high degree of probability they will all be in demand. Everything is limited only by the owner’s imagination. Pools, cedar barrels, and special local waterfalls are installed in the bathhouse. All this can influence the formation of a permanent customer base.
Types of paired
A Finnish sauna is very common. Here the humidity is less than in a Russian bath - 15%, and the temperature is more - it reaches 140 degrees. In a traditional Russian steam room, the temperature fluctuates within 80 degrees, while the humidity reaches 90%.
It makes no sense to build a Finnish sauna and a Russian steam room nearby. With the presence of the latter, the sauna is unlikely to be in demand. Infrared saunas are considered popular - in them the heating of the body occurs due to the rays.
Often people prefer a Turkish bath. In it, huge marble or ceramic sunbeds warm up. The air is filled with steam. Here they warm up and wash. Additional procedures are very popular - soap massage, peeling. With such a bath, the flow of customers is more likely to be even greater.
Increasingly, a Roman bath is also found in Russia. There is always one air humidity in it - 100%. It is completely filled with steam. For such a bath you will need to install a steam generator. Carrying such a bath is much easier than the rest. It has a positive effect on the skin. It makes sense to offer clients aromatherapy.
In addition, it is worth equipping a salt room. To do this, you will need only 10 square meters, which will be entirely lined with salt. Due to the presence of salt particles in the air, it becomes as healing as mountain. It is believed that visiting such rooms heals the body.
Very rarely in Russia there are Thai and Japanese baths. In the Japanese steam room carry out several procedures. First of all, barrels with herbs and cold water are prepared, and then a sawdust bath is prepared - a person is immersed in hot sawdust. Then a massage on sea stones is offered.
SPA
A large flow of customers will provide spa treatments. Many types of hydrotherapy are suitable for this concept. We are talking about water massage, Jacuzzi, body wraps. As a rule, a spa is a hydromassage pool with many nozzles. In addition, skin treatments and massages are offered.
Equipment Prices
It must be borne in mind that the cost of both the building and the equipment will be entirely determined by the region in which the institution opens. Approximately a stove-stove will cost 50,000 rubles, an infrared sauna - from 16,000 rubles.
At the moment, the most popular cheap baths, designed for a large flow of visitors. According to rough estimates, one such institution is able to bring the owner 300,000 - 600,000 rubles every month.
For this reason, many entrepreneurs prefer to open a network of small baths rather than build a large complex.
Prices will be determined by the location and size of the building. Estimated payback periods are usually 1-4 years.
Save will allow the use of lightweight structures. They will hardly differ from wooden or stone buildings. According to reviews, the use of lightweight constructions in the bath is quite justified, and they serve for a long time. Also, in order to avoid dependence on the landlord, it is recommended to acquire land rather than enter into a lease.
Documents
Do not forget that the bathhouse is a fire hazardous establishment. So, it will be necessary to take into account the requirements of firefighters and employees of the Sanitary and Epidemiological Supervision. Before the bath is opened, the room conditions must be agreed with the SES and the fire services. You will need to participate in the sanitary control program.
Always in bath complexes is a contract for disinfection, garbage collection.
Since alcohol will be sold on the premises, it will only be possible to register it as a limited liability company.