Rhetoric is understood as the theory of prose or argumentation. In ancient Greece, this word was understood as oratory - a beautiful syllable. Subsequently, the meaning of rhetoric expanded somewhat. But, nevertheless, interest in this science did not disappear, but only increased. Rhetoric studies the rules of eloquence, the correct construction of speech. Thanks to philological discipline, a person can formulate a rhetorical appeal of any genre. This science is extremely necessary for political figures, business people, leaders and all those whose profession is directly related to communication.
Thus, correctly delivered speech is the main "tool" for creating the status of a business person, i.e. designing, self-presentation of their individual image for competitors. A structured and polite appeal to the audience guarantees half the success and brings satisfaction from a kind of activity. Indeed, harmonious communication is always based on compliance with tact, ethical standards, justice, delicacy and confidence.
Intelligent speech is an internal culture, tolerance and humanity towards people, which is certainly reflected in behavior and manifested in statements. Rhetorical appeal can often be found in monologues. The main thing in this appeal is not the written text, but the desire to express the essence of the subject, enhancing the expressiveness of the statement. Rhetorical appeal does not bear any question and does not require an answer.
For example, a deputy always uses various turns of speech to appeal to voters, which enhance the expressiveness of words. That is, the use of exclamatory or interrogative intonation gives the phrases an underlined shade. It is such a peculiar form of verbal turnovers that is perceived by others faster and attracts the attention of the addressee. This technique of expressiveness is often applied in official activities, orienting employees to achieve specific tasks.
Rhetorical treatment can be orally and in writing. The oral form includes a report, informational speech, welcoming, trade and advertising speech. Written forms of communication include official documentation: orders, reports, correspondence, etc.
Of course, in our life, speech is more prevalent , which is why it is considered to be leading. The main advantage over a written monologue is instantness. This is an important criterion for the rapid rhythm of the tongue.
Speech activity is the most important process for materializing our thoughts into words. Before you begin rhetorical treatment, you should consider language structuring: pick up words, phrases, intonation.
Distinctive indicators of correct rhetorical speech: clear pronunciation, non - verbal means, expressiveness, accuracy in utterances, structural and logical construction of words. If the above aspects are preserved, then all the information coming from the speaker will be perceived easily and quickly. The process of the conversational genre is quite complicated, the speaker must have a variety of communicative goals. The speaker in front of the audience must be properly prepared for the speech, otherwise it may turn out to be too dry or, conversely, uninhibited text.
If linguistic automatism is absent, then the speaker has intermittent speech: words and syllables are repeated, long stops occur, intonation is constantly changing, the rhythm is breaking.
All these manifestations of incorrect speech often reflect incompetence, excitement with the complication of statements. In the process of public speaking, mental excitement should be hidden, and all external manifestations skillfully suppressed by the speaker. Slurred speech, of course, is perceived much worse, the audience is “lost”. Therefore, rhetorical appeal is an important communicative skill, on which the success of business communication directly depends.