The refined image of a well-groomed and self-monitoring woman will not be complete if she does not have the perfect manicure. Fashion for beautiful nails is like breathing, which cannot be dispensed with. That's just not all afford it, because the prices in the salons sometimes just roll over. To make this service more accessible, the famous writer and model Lena Lenina decided. The manicure under her auspices has become a routine procedure that almost every lover of beauty and aesthetics can afford. How did she do it and what is so special about her salons? What services does the "Network of Lena Lenin's Manicure Studios" provide?
Success story
According to the heroine herself, the idea to create a network of her own beauty salons came to her during her stay in Europe. It was there that Lena was able to appreciate the quality of services of local masters, which was significantly different from the work of domestic hairdressers and SPA salons. Arriving in Russia, Lenina wanted to transfer the professionalism of foreigners to her homeland and use it to the maximum, while making manicure services available to most ordinary citizens.
Inspired by the idea and enlisted the support of the entrepreneur Alexei Volvakov, Lena Lenina (her manicure is always impeccable and appropriate to the image) first acquired a ready-made network of professional studios Alesandro Bezhe, and then created her own company on its basis.
Transformation of salons: design and study of details
From this moment, work began in a future network of a well-known business woman. According to the heroine, she should just purchase a network of manicure services already known at that time in Russia, invest some money in advertising and expect to make a profit.
However, Elena wanted to not only monitor the entire process of becoming a business, but also take a direct part in it. Under the full control of a beautiful and ambitious lady was the design of salons. According to her, it was necessary to come up with a single style and design that could be traced throughout the network. To this end, she turned to professionals and hired French designers who helped to think through the whole style of the premises, taking into account the peculiarities of placement, lighting and other details. That's how the new manicure from Lena Lenina became a kind of brand. For many, it is associated with exquisite taste, beauty and excellence.
Opening of own school of masters
After completing the design of her future offspring, Elena decided to come to grips with the further training of her employees. To this end, she opened her own school of manicure with strict educational standards. Here her masters learned new techniques and features of creating a professional manicure. The best of them remained to work in the company.
In addition to the masters, Lena Lena (enthusiastic rumors are circulating about the most fashionable manicure created in her salon) hired other specialists.
The successful team included administrators, well-known top managers who had previously participated in the Sbarro, Starbucks, Rosinter projects, as well as other professionals.
Quality control of cosmetics
Having opened the "Network of Lena Lenin’s manicure studios" (reviews about them can be heard from almost all segments of the population) and having taken up the education of her subordinates, our heroine did not calm down. As it turned out, her far-reaching plans included personal testing of cosmetics present in the salons.
In addition, the quality of the drugs used was monitored by a professional technologist. It is known that this specialist previously worked in one of the largest cosmetic laboratories in France.
The heroine claims that she gave the network its name, as this is an excellent guarantee of the quality of services and all cosmetic products in the studios. ”
Network of nail salons today
Today, the network of salons created under the Lena Lenina brand (manicure from her professionals has become the hallmark of a successful woman) is the most popular in Russia. According to the heroine herself, through trial and error, her team managed in just three years to create one of the largest beauty networks in Europe.
At the moment, Elena's company is regularly expanding by opening new manicure studios in various regions of the Russian Federation. To date, the empire of Mrs. Lenin has grown to 120 studios. In the near future, according to the business woman, it is planned to open several salons in Latvia and Poland.
What services are provided in salons?
The network of salons Lena Lenina (anyone can make a manicure here) employs experienced professionals who regularly take advanced training courses. The company has over 30 varieties of manicure and pedicure, as well as massage and spa treatments. For example, in each of the salons you can choose a classic, hardware, children’s, Japanese, European and other types of manicure for men and women.
In addition to manicure, in the salons of the heroine you can perform over 60 diverse coatings. For example, it is possible to order Shellac service jacket Artistic and others. The company's employees also provide high-quality services for building and polishing nails, skin care for hands and feet. According to the mistress of the manicure empire, it is long-term coverage that is an excellent option for any woman who values her time. The fact is that such a gel polish application allows you to maintain perfect nails for two to three weeks in a row.
What is the peculiarity of the salons of Lena?
Lena Lenina's manicure studio (you can find customer reviews about her work in this article) is significantly different from the rest. In particular, the main trump card of the network is its multi-format. So, there are small “islet” studios working on the territory of shopping centers. It is in them that it is most convenient to contact ladies shopping in supermarkets and, for example, accidentally breaking a nail. Lena Lenin calls such studios an ambulance for nails of hands and feet. At the same time, there are large classrooms in the usual format on the network where you can sign up for full-fledged spa treatments, massages, manicures and pedicures.
Opinion on the manicure of Lena Lenin
The heroine herself is serious about manicure. She literally worships him and is ready to talk about him for hours. In her opinion, monetary wealth is not an obstacle in order to keep your nails in order. If you wish, you can find an inexpensive service and a decent master.
In addition, nails are an excellent tool, Lena believes. All women on the planet can use manicure as a weapon of seduction. This is a great way to seduce the opposite sex. The main thing is to choose the right tone. For example, it is generally accepted that most men like the red color of varnish. That's just it includes a lot of shades that are suitable for certain types of women. So, according to the heroine, blondes and brunettes can safely paint nails with bright raspberry varnish. But for brown-haired women and red-haired ladies it is better to limit themselves to tomato-red shades.
Interesting facts about manicure
Few people know that French manicure did not come to us from France at all. According to Lena Lenina, it was invented in the United States at the request of one Hollywood actor. As it turned out, it was he who proposed the idea to make a universal manicure suitable for any type and color of clothing.
The bright and colorful manicure of Lena Lenina (how to make it accessible to any woman came up with a team of specialists) came to us from sunny Spain. To apply it, you need at least two bright colors.
Brazilian manicure was invented in a "country where there are many wild monkeys." It is this state that is famous for the particularly careful and scrupulous attitude of women to their own appearance. Therefore, when performing this type of manicure, salon masters use not only the technique of applying varnish, but also perform complete procedures for the care of hands and nails.
Japanese is another type of nail coating that appeared in 1950. It was based on the concept of "proximity to nature." Therefore, this type of manicure is performed using exclusively environmentally friendly components. For example, nail files used in Japanese-style coatings are made from genuine calfskin.
Lena Lenin's manicure: reviews about studios and salons
Different things are said about the work of the masters of the network of salons and studios Lena Lenina: there are both negative and positive reviews. For example, one of the clients shares her negative feedback with the rest. According to her, choosing between an ordinary master and a person with a VIP category, she did not expect that she would fall into the hands of a student. The woman suffered from the fact that she cut the cuticle too much, after which she could not even do housework. But many customers are very satisfied, especially with the activities of small offices located on the territory of shopping centers. According to the visitors, they like the express service, as well as the competence and speed of the masters of the studio Lena Lenina.