For many webmasters, improving ranking is a primary goal. After all, a lot depends on this, including:
- number of targeted visitors;
- attendance;
- contextual advertising revenue.
That is why many webmasters are fighting for the top 10 SERPs. According to research, only a few users go to the second page of the search. Most are content with the first lines. 18% of users pay attention to the site, which occupies the first line by request. And only 3% get to the fifth place owner. The difference is impressive! Therefore, it is worth striving to improve the ranking.
How to improve site ranking?
Resource positions are affected by many factors. Of course, search engines do not reveal their algorithms, but, nevertheless, there are ways to influence.
First of all, quality content is important, which is competently optimized for search queries. It is important to add fresh articles regularly. Search engines believe that a site that is constantly updated is promising and developing. Moreover, the articles should give an exhaustive answer to the request.
Improving ranking is also associated with the usability of the site. The visitor should easily find all the information he is interested in. It is advisable to place blocks of similar materials, a site map and arrange competent linking. These methods increase the number of pages viewed. And this is important for promotion.
Behavioral factor
Optimizers are struggling to influence ranking factors, and search engines as they can withstand such manipulations. As a result of this confrontation, a behavioral factor appeared. Relatively speaking, the search engine believes that the main qualities of a good site are:
- a large number of pages visited (low bounce rate) ;
- long stay on the site;
- users willingly share interesting content (in social networks).
How to influence the behavioral factor?
First of all, the site should be really interesting to the user. Articles should not only be interesting. They have to:
- easy to read (small paragraphs, subtitles, lists, photos);
- give a detailed answer to a promoted request (site relevance); if after visiting your site the user returns to the search, it means that your article is not so useful (search engine takes this into account).
You can use different methods to increase the length of your stay on the site. For example, add a thematic video or an interesting puzzle. Many bloggers hold contests. For example, you need to write an article, compose a puzzle, correctly answer the question, etc. This is a great way to improve the behavioral factor.
You can also stimulate the appearance of comments. True, ranking improvements will not happen if you give free rein to spammers. Rather, the site’s position may deteriorate. Indeed, a large amount of spam repels "live" users.
Another option is a contest for the best commentator of the month. Winners are usually rewarded with a small cash prize. But you can get by with the simple Top commentators.
And the best thing is to get the support of a professional who will draw up a strategy for promoting your resource.