Business communication is a type of social communication, which is a complex and multifaceted process of development of contacts between people in the service sphere.
Business negotiations play an important role in political, commercial and entrepreneurial activities. When communicating with business partners, an understanding of their psychology and the interests of the organization that he represents can become a determining factor in the course of negotiations.
You need to understand what your business partner wants, and then, taking into account his interests, make him want what you need. The ability to carefully listen to the interlocutor, to encourage him, to help self-affirmation is of no small importance. The effectiveness of the conversation and the degree of understanding achieved depends on this.
The most important components of a professional culture are:
1) the ability to successfully and efficiently conduct business negotiations;
2) the ability to work with documents;
3) the ability to correctly compose the text of the document.
Business communication implies that people in the course of communication exchange information in order to carry out joint activities. Business communication consists of several stages:
1. Acquaintance, contact establishment;
2. Analysis of what is happening;
3. Discussion of current issues;
4. A mutually beneficial solution to the problem;
5. Completion of contact.
People have a certain style of business relationship.
a) subordinate (supervisor-subordinate);
b) official and comradely - between work colleagues;
c) friendly.
Types of business communication:
1) convincing - aimed at confirming one’s own position in front of a partner and reorienting goals;
2) cognitive - aimed at the development of new information, as well as its application in practical life;
3) suggestive - it is necessary to exert influence in order to change motivation, values, behavior and even attitude;
4) expressive - aimed at influencing the mood of the partner with the goal of changing it, a kind of provocation of feelings that need to be raised in order to be able to better achieve the goal.
Business communication is a combination of both business and interpersonal interactions. At the same time, participants in such communication are guided by conflicting interests. In the course of such communication, certain clashes arise, and often open conflicts. In order to avoid such moments, knowledge of various forms of communication and technologies for influencing people is also necessary. This is especially important for managers, specialists, managers, as it gives the character of a civilized relationship to market relations, allowing you to achieve the expected results from negotiations and other types of business communications.
Business communication in the organization is manifested not only in internal relations, but also in external ones. Formally, it acts as a subordination system set by the management of the company, based on general business needs. Communication in this sense is given such mandatory characteristics as rigor and differentiation of workers. For small groups of workers at the same level, a more personalized interpersonal interaction is acceptable, that is, the relationship between them can be comradely or friendly. Although it is not excluded that in these small groups the emergence of tension and conflict. Special techniques are used to detect these deviations in the communication of company employees.
The main forms of business communication are business conversation, presentation, meeting and negotiations.
A business conversation is necessary to influence the interlocutor to change the business situation in order to create new business relationships.
The presentation is a public presentation of a recently launched product. Such communication pursues the goal of creating the necessary opinions about the form, etc.
A business meeting is a type of managerial management activity that allows you to organize the exchange of information and opinions between employees.
Negotiations accompany almost any activity. Their goal is to reach an agreement regarding the participation in certain activities of business parties with mutual benefit.